Rascasse Audience Intelligence

Video on demand Audience in United States

A data profile of the people who buy, follow and care about Video on demand in United States — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 56,325,137 people in United States.

#245among Topic in United States#29in Movies & TV

The average Video on demand fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video on demand profile in United States.

Audience size
56.3M
in United States
Gender
50.6%♀
49.4% male
Age
41.4
average years
Country rank
#335
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video on demand fans

50.6% are female, 49.4% are male, average age 41.4.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Video on demand audience in United States
MetricValue
Female50.6%
Male49.4%
Average age41.4
Estimated audience size56,325,137
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Video on demand audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4921%
50+26%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Video on demand audience comes from United States.

Worldwide audience distribution share by country for Video on demand
CountryShare
United States25.4%
India6.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video on demand audience in United States is strongest.

Fig. 05

Top regions by affinity

Video on demand fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~100K1.17×
02North Dakota~100K1.17×
03Vermont~100K1.17×
04South Dakota~100K1.13×
05Kentucky~800K1.07×
06Montana~200K1.07×
07Rhode Island~200K1.03×
08Delaware~200K1.03×
09New York~3M1.02×
10Kansas~500K1.02×
11West Virginia~300K1.02×
12Ohio~1.5M1.01×
13Missouri~900K1.01×
14Arkansas~500K1.00×
15Maine~200K1.00×
16Washington, District of Columbia~200K1.00×
17Mississippi~500K0.99×
18Hawaii~200K0.99×
19New Hampshire~200K0.99×
20Oklahoma~600K0.98×
21Louisiana~700K0.97×
22Idaho~300K0.97×
23Iowa~400K0.96×
24New Mexico~300K0.96×
25Georgia~1.5M0.95×
26Alabama~800K0.95×
27Nevada~500K0.95×
28Nebraska~300K0.95×
29Virginia~1.5M0.94×
30Arizona~1M0.93×
31Tennessee~1M0.93×
32Washington~1M0.93×
33Indiana~1M0.93×
34Pennsylvania~2M0.92×
35Colorado~800K0.92×
36Connecticut~500K0.92×
37Oregon~600K0.91×
38California~5.5M0.90×
39South Carolina~800K0.90×
40Minnesota~700K0.89×
41Utah~500K0.89×
42Wisconsin~700K0.88×
43Illinois~1.5M0.87×
44Maryland~800K0.87×
45Texas~4M0.86×
46Michigan~1.5M0.86×
47Massachusetts~1M0.86×
48North Carolina~1.5M0.85×
49New Jersey~1M0.84×
50Florida~3M0.81×
Fig. 06

Affinity by region

Affinity by region — Video on demand, United States
0.81×1.00×1.17×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Video on demand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →