Video on demand Audience in United States
Video on demand has an estimated audience of 56,325,137 people in United States. 50.6% are female, 49.4% are male, average age 41.4. Top regions: California, Texas, New York.
The average Video on demand fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Movies & TV · Type: Topic
Demographics of Video on demand fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.4 |
| Estimated audience size | 56,325,137 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 6,143,813 | 0.99× |
| Texas | 4,423,976 | 0.91× |
| New York | 3,624,474 | 1.15× |
| Florida | 3,016,334 | 0.79× |
| Georgia | 1,695,296 | 0.98× |
| Ohio | 1,686,161 | 0.97× |
| Pennsylvania | 1,677,066 | 0.88× |
| Illinois | 1,601,586 | 0.85× |
| North Carolina | 1,435,046 | 0.85× |
| Virginia | 1,346,885 | 0.98× |
| Michigan | 1,166,997 | 0.79× |
| Missouri | 1,074,804 | 1.18× |
| Washington | 1,056,916 | 0.94× |
| New Jersey | 1,031,723 | 0.72× |
| Tennessee | 950,065 | 0.84× |
| Arizona | 949,421 | 0.83× |
| Massachusetts | 885,860 | 0.8× |
| Kentucky | 874,759 | 1.24× |
| Indiana | 815,009 | 0.79× |
| Louisiana | 747,923 | 1.03× |
| Colorado | 739,145 | 0.83× |
| Alabama | 715,015 | 0.91× |
| Maryland | 713,759 | 0.74× |
| South Carolina | 676,304 | 0.8× |
| Minnesota | 667,730 | 0.83× |
| Wisconsin | 620,144 | 0.73× |
| Oklahoma | 612,315 | 0.98× |
| Oregon | 533,657 | 0.83× |
| Kansas | 502,742 | 1.13× |
| Arkansas | 484,735 | 1.04× |
| Iowa | 460,818 | 0.99× |
| Mississippi | 454,697 | 0.98× |
| Connecticut | 453,608 | 0.8× |
| Nevada | 435,449 | 0.8× |
| Utah | 324,176 | 0.64× |
| West Virginia | 262,761 | 1.0× |
| Idaho | 242,646 | 0.86× |
| Hawaii | 231,794 | 0.96× |
| New Mexico | 225,963 | 0.8× |
| Alaska | 224,756 | 1.87× |
| Nebraska | 212,006 | 0.75× |
| New Hampshire | 201,040 | 0.91× |
| Montana | 195,928 | 1.25× |
| Rhode Island | 194,128 | 1.08× |
| South Dakota | 193,389 | 1.49× |
| North Dakota | 188,297 | 1.63× |
| Wyoming | 182,193 | 2.18× |
| Maine | 179,087 | 0.89× |
| Vermont | 176,249 | 1.78× |
| Washington, District of Columbia | 164,147 | 0.97× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
See Video on demand audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.