Rascasse Audience Intelligence

Nanyang Technological University Audience in United States

A data profile of the people who buy, follow and care about Nanyang Technological University in United States — modelled from more than twelve digital signal sources. Nanyang Technological University has an estimated audience of 269,533 people in United States.

#501among University in United States#6204among POI in United States#3126in Business & Career

The average Nanyang Technological University fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Daiso, Malaysia, Stanford University, with strongest over-indexing on Daiso (97.35× the country average).

Demographically, the Nanyang Technological University audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nanyang Technological University fan in United States is balanced, around 31.1 years old, with strong Spirituality tendencies and a notable affinity for Daiso.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nanyang Technological University profile in United States.

Audience size
270K
in United States
Gender
53.6%♀
46.4% male
Age
31.1
average years
Country rank
#51016
POI in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nanyang Technological University fans

53.6% are female, 46.4% are male, average age 31.1.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Nanyang Technological University audience in United States
MetricValue
Female53.6%
Male46.4%
Average age31.1
Estimated audience size269,533
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Nanyang Technological University audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Nanyang Technological University audience comes from United States.

Worldwide audience distribution share by country for Nanyang Technological University
CountryShare
Japan51.1%
Singapore15.6%
United States7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nanyang Technological University audience in United States is strongest.

Fig. 05

Top regions by affinity

Nanyang Technological University fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.15×
02Massachusetts~10K2.28×
03California~60K2.04×
04New York~20K1.62×
05Washington~8K1.55×
06Maryland~7K1.54×
07Hawaii~2K1.49×
08Virginia~9K1.36×
09Illinois~10K1.25×
10New Jersey~9K1.25×
11Connecticut~3K1.12×
12Indiana~5K1.10×
13Texas~20K1.04×
14Pennsylvania~9K1.03×
15Oregon~3K1.03×
16Vermont<1K1.03×
17Alaska<1K1.02×
18Colorado~4K1.01×
19Georgia~8K0.99×
20New Mexico~1K0.99×
21North Dakota<1K0.99×
22Rhode Island<1K0.98×
23South Dakota<1K0.97×
24Montana<1K0.95×
25New Hampshire<1K0.94×
26Delaware<1K0.94×
27Nebraska~1K0.93×
28Maine<1K0.92×
29Idaho~1K0.90×
30West Virginia~1K0.90×
31Wisconsin~4K0.89×
32Arizona~5K0.88×
33Iowa~2K0.88×
34Utah~2K0.87×
35Mississippi~2K0.87×
36Minnesota~3K0.86×
37Ohio~7K0.85×
38Arkansas~2K0.85×
39Missouri~4K0.84×
40Kansas~2K0.84×
41North Carolina~7K0.83×
42Nevada~2K0.83×
43Michigan~6K0.81×
44Louisiana~3K0.81×
45Oklahoma~2K0.81×
46Kentucky~3K0.79×
47Alabama~3K0.78×
48South Carolina~3K0.75×
49Tennessee~4K0.74×
50Florida~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Nanyang Technological University, United States
0.73×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nanyang Technological University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nanyang Technological University audience
#·InterestCategoryAffinity×
01Nanyang Siang PauNews200.00×
02DaisoFashion & Accessoires97.35×
03Frédérique ConstantFashion & Accessoires25.47×
04Carnegie Mellon UniversityBusiness & Career24.23×
05Office chairHome & Garden22.81×
06Stanford UniversityBusiness & Career21.22×
07Le Pain QuotidienFood & Beverages20.93×
08Ulysse NardinFashion & Accessoires20.12×
09Astro (Malaysian satellite television)Movies & TV20.00×
10BoucheronFashion & Accessoires20.00×
11Lunch boxHome & Garden16.02×
12ZenithFashion & Accessoires15.97×
13PaneraiFashion & Accessoires15.14×
14MalaysiaTravel & Leisure15.13×
15LonginesFashion & Accessoires13.46×
16SeikoFashion & Accessoires13.43×
17Vacheron ConstantinFashion & Accessoires13.19×
18LinguisticsBusiness & Career10.49×
197-ElevenShopping5.67×
20Planet FitnessSports3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nanyang Technological University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nanyang Technological University audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.44×
Career OrientationPOWER2.20×
PatriotismCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nanyang Technological University audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
DIY MentalityTHRILL0.83×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nanyang Technological University have in United States?

Nanyang Technological University has an estimated audience of 269,533 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nanyang Technological University fans?

53.6% of Nanyang Technological University fans are female, 46.4% are male, with an average age of 31.1 years.

03

Which brands do Nanyang Technological University fans like most?

Nanyang Technological University fans show strongest brand affinity for Daiso (97.35×), Malaysia (15.13×), and Stanford University (21.22×) over the country average.

04

Where do Nanyang Technological University fans live in United States?

Nanyang Technological University fans in United States are most concentrated in California (reach ~60K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nanyang Technological University fans also like?

Beyond Nanyang Technological University itself, the audience over-indexes on Malaysia (15.13×), Stanford University (21.22×), 7-Eleven (5.67×), and Office chair (22.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nanyang Technological University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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