Nanyang Technological University Audience in United States

Nanyang Technological University has an estimated audience of 269,533 people in United States. 53.6% are female, 46.4% are male, average age 31.1. Top regions: California, New York, Texas. Top brand affinities: Daiso, Carnegie Mellon University, Planet Fitness, Toyota Supra, Kia Sportage.

The average Nanyang Technological University fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Daiso, Carnegie Mellon University, Planet Fitness, with strongest over-indexing on Daiso (80.09× the country average). Demographically, the Nanyang Technological University audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Nanyang Technological University fans

Demographic split for Nanyang Technological University audience in United States
MetricValue
Female53.6%
Male46.4%
Average age31.1
Estimated audience size269,533

Audience persona

The typical Nanyang Technological University fan in United States is balanced, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Daiso.

Top regions in United States

Top regions ranked by reach for Nanyang Technological University in United States
RegionReachAffinity
California63,5112.14×
New York25,7801.71×
Texas24,1351.04×
Massachusetts12,8722.42×
Illinois11,4851.28×
Florida11,3690.62×
Virginia10,0301.53×
Pennsylvania9,1731.01×
Washington8,9301.65×
New Jersey8,3241.21×
Ohio8,0440.97×
Maryland7,8831.7×
Georgia7,6430.92×
North Carolina6,3590.78×
Indiana5,3911.09×
Michigan5,2460.74×
Colorado4,3741.03×
Arizona4,2320.77×
Washington, District of Columbia3,5864.43×
Oregon3,4141.1×
Wisconsin3,2960.81×
Connecticut3,0031.11×
Minnesota2,8220.73×
Missouri2,7070.62×
Tennessee2,1670.4×
Hawaii2,0021.73×
Louisiana1,9200.55×
South Carolina1,8440.45×
Nevada1,7290.66×
Utah1,5690.65×
Iowa1,4690.66×
Kentucky1,4550.43×
Oklahoma1,3080.44×
Alabama1,3000.35×
New Mexico1,2580.93×
Arkansas1,1050.5×
Kansas1,0480.49×
Mississippi9820.44×
Nebraska9150.68×
Rhode Island8170.95×
New Hampshire7120.67×
Idaho6980.52×
West Virginia6480.52×
Alaska6471.12×
Maine6010.62×
Delaware5770.78×
Montana5640.75×
South Dakota5570.89×
North Dakota5420.98×
Wyoming5241.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nanyang Technological University audience
BrandAffinityCategory
Daiso80.09×Fashion & Accessoires
Carnegie Mellon University28.36×Business & Career
Planet Fitness4.1×Sports
Toyota Supra14.31×Cars & Mobility
Kia Sportage20×Cars & Mobility
Trench coat34.56×Fashion & Accessoires
Astro (Malaysian satellite television)20×Movies & TV
Malaysia9.81×Travel & Leisure
Frédérique Constant28.53×Fashion & Accessoires
Lunch box13.31×Home & Garden
Vacheron Constantin14.28×Fashion & Accessoires
Diaper bag5.31×Kids & Family
Panerai14.81×Fashion & Accessoires
7-Eleven4.21×Shopping
Pokémon Trading Card Game14.13×Games
Honda HR-V19.12×Cars & Mobility
Helen Hunt13.7×Movies & TV
Le Pain Quotidien19.5×Food & Beverages
Ulysse Nardin19.99×Fashion & Accessoires
Dungeons & Dragons8.06×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nanyang Technological University audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
SpiritualityBALANCE1.69
Career OrientationPOWER1.63
Family OrientationCONSERVATISM1.35
Luxury OrientationPREMIUM1.31
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Nanyang Technological University
CountryShare
Japan51.1%
Singapore15.6%
United States7.4%

See Nanyang Technological University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Nanyang Technological University have in United States?

Nanyang Technological University has an estimated audience of 269,533 people in United States, concentrated in California and New York.

What is the gender split and age of Nanyang Technological University fans?

53.6% of Nanyang Technological University fans are female, 46.4% are male, with an average age of 31.1 years.

Which brands do Nanyang Technological University fans like most?

Nanyang Technological University fans show strongest brand affinity for Daiso (80.09×), Carnegie Mellon University (28.36×), and Planet Fitness (4.1×) over the country average.

Where do Nanyang Technological University fans live in United States?

Nanyang Technological University fans in United States are most concentrated in California (reach 63,511), New York (reach 25,780), and Texas (reach 24,135). These three regions account for the largest share of the active audience.

What other brands do Nanyang Technological University fans also like?

Beyond Nanyang Technological University itself, the audience over-indexes on Carnegie Mellon University (28.36×), Planet Fitness (4.1×), Toyota Supra (14.31×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nanyang Technological University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.