Rascasse Audience Intelligence

Le Pain Quotidien Target Market in United States

A data profile of the people who buy, follow and care about Le Pain Quotidien in United States — modelled from more than twelve digital signal sources. Le Pain Quotidien has an estimated audience of 1,371,696 people in United States.

#1933among Brand in United States#1108in Food & Beverages

The average Le Pain Quotidien fan in United States is 32.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Washington, District of Columbia.

Top brand affinities include Woot, Coin Master, Bread (band), with strongest over-indexing on Woot (88.63× the country average).

Demographically, the Le Pain Quotidien audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Le Pain Quotidien fan in United States is balanced, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Woot.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Le Pain Quotidien profile in United States.

Audience size
1.4M
in United States
Gender
53.6%♀
46.4% male
Age
32.9
average years
Country rank
#18968
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Le Pain Quotidien

53.6% are female, 46.4% are male, average age 32.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Le Pain Quotidien audience in United States
MetricValue
Female53.6%
Male46.4%
Average age32.9
Estimated audience size1,371,696
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Le Pain Quotidien audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Le Pain Quotidien audience comes from United States.

Worldwide audience distribution share by country for Le Pain Quotidien
CountryShare
United States26.8%
Japan17.7%
Belgium17.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Le Pain Quotidien audience in United States is strongest.

Fig. 05

Top regions by affinity

Le Pain Quotidien customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K21.14×
02New York~1M12.70×
03Connecticut~30K2.39×
04California~300K2.25×
05Maryland~40K1.55×
06Virginia~50K1.39×
07Pennsylvania~60K1.37×
08New Jersey~50K1.32×
09Alaska~3K0.90×
10Montana~3K0.84×
11South Dakota~3K0.80×
12North Dakota~2K0.80×
13Wyoming~2K0.78×
14Delaware~3K0.70×
15Mississippi~7K0.64×
16West Virginia~4K0.62×
17Nebraska~4K0.61×
18Idaho~4K0.59×
19New Mexico~4K0.59×
20Arkansas~6K0.57×
21Hawaii~3K0.53×
22Iowa~6K0.52×
23New Hampshire~3K0.52×
24Maine~3K0.52×
25Rhode Island~2K0.51×
26Oklahoma~8K0.50×
27Minnesota~9K0.46×
28Kansas~5K0.46×
29Louisiana~8K0.44×
30Arizona~10K0.41×
31Alabama~8K0.41×
32Kentucky~7K0.40×
33Utah~5K0.40×
34Nevada~5K0.35×
35Florida~30K0.34×
36Massachusetts~9K0.34×
37Wisconsin~7K0.34×
38Missouri~7K0.33×
39Illinois~10K0.32×
40Oregon~5K0.32×
41South Carolina~6K0.31×
42Indiana~8K0.30×
43Tennessee~7K0.27×
44Colorado~6K0.26×
45Washington~7K0.24×
46Michigan~8K0.23×
47Ohio~9K0.21×
48North Carolina~8K0.21×
49Georgia~9K0.20×
50Texas~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Le Pain Quotidien, United States
0.15×1.00×21.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Le Pain Quotidien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Le Pain Quotidien audience
#·InterestCategoryAffinity×
01CoolblueShopping138.60×
02KvicklyFood & Beverages136.38×
03Top Gear (video game)Games99.84×
04Bread (band)Music & Radio96.99×
05WootShopping88.63×
06Potato breadFood & Beverages87.03×
07Deutsche Tourenwagen MeisterschaftSports74.10×
08Paul (bakery)Food & Beverages59.48×
09TramontinaBusiness & Career43.26×
10Pret a MangerFood & Beverages41.76×
11Coin MasterGames36.42×
12Corpo SaudávelTopic30.44×
13BaguetteFood & Beverages25.58×
14FIS Alpine Ski World CupSports17.35×
15Just SaladFood & Beverages14.75×
16Blue ApronShopping13.68×
17Banana breadFood & Beverages12.29×
18Books-A-MillionLiterature11.23×
19National Auto Sport AssociationSports10.04×
20JollibeeFood & Beverages6.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Le Pain Quotidien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Le Pain Quotidien audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Pet OwnershipJOY1.30×
Design AffinityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Le Pain Quotidien audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
TraditionCONSERVATISM0.65×
Social Media UsageJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Le Pain Quotidien's target market in United States?

Le Pain Quotidien's target market in United States covers an estimated 1,371,696 people, concentrated in New York and California.

02

What is the gender split and age of Le Pain Quotidien customers?

53.6% of the Le Pain Quotidien audience are female, 46.4% are male, with an average age of 32.9 years.

03

Which brands do Le Pain Quotidien fans like most?

Le Pain Quotidien fans show strongest brand affinity for Woot (88.63×), Coin Master (36.42×), and Bread (band) (96.99×) over the country average.

04

Where do Le Pain Quotidien fans live in United States?

Le Pain Quotidien fans in United States are most concentrated in New York (reach ~1M), California (reach ~300K), and Washington, District of Columbia (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Le Pain Quotidien fans also like?

Beyond Le Pain Quotidien itself, the audience over-indexes on Coin Master (36.42×), Bread (band) (96.99×), Paul (bakery) (59.48×), and Potato bread (87.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Le Pain Quotidien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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