Rascasse Audience Intelligence

Baguette Audience in United States

A data profile of the people who buy, follow and care about Baguette in United States — modelled from more than twelve digital signal sources. Baguette has an estimated audience of 1,651,389 people in United States.

#116among Dish in United States#6960among Topic in United States#990in Food & Beverages

The average Baguette fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Supercut, E.Leclerc, Polish cuisine, with strongest over-indexing on Supercut (13.36× the country average).

Demographically, the Baguette audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baguette fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Supercut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baguette profile in United States.

Audience size
1.7M
in United States
Gender
67.7%♀
32.3% male
Age
42.9
average years
Country rank
#16507
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baguette fans

67.7% are female, 32.3% are male, average age 42.9.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Baguette audience in United States
MetricValue
Female67.7%
Male32.3%
Average age42.9
Estimated audience size1,651,389
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Baguette audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Baguette audience comes from United States.

Worldwide audience distribution share by country for Baguette
CountryShare
United States19.5%
United Kingdom6.5%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baguette audience in United States is strongest.

Fig. 05

Top regions by affinity

Baguette fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.40×
02Oregon~20K1.30×
03Washington~40K1.29×
04California~200K1.27×
05Washington, District of Columbia~6K1.27×
06Hawaii~9K1.21×
07New York~100K1.19×
08Virginia~50K1.15×
09New Jersey~50K1.09×
10Utah~20K1.08×
11Pennsylvania~60K1.07×
12Massachusetts~30K1.07×
13Maryland~30K1.07×
14Alaska~4K1.06×
15Kansas~10K1.05×
16Maine~6K1.05×
17Michigan~40K1.02×
18Connecticut~20K1.01×
19Idaho~8K1.01×
20Illinois~60K1.00×
21Oklahoma~20K1.00×
22Vermont~3K1.00×
23Georgia~50K0.99×
24New Hampshire~6K0.99×
25Montana~5K0.99×
26Nebraska~8K0.98×
27North Carolina~50K0.97×
28North Dakota~3K0.97×
29Arizona~30K0.96×
30Minnesota~20K0.96×
31Nevada~20K0.96×
32Colorado~20K0.94×
33Arkansas~10K0.94×
34Missouri~20K0.93×
35Indiana~30K0.92×
36South Carolina~20K0.92×
37Delaware~4K0.92×
38Florida~100K0.91×
39Ohio~50K0.91×
40Wisconsin~20K0.91×
41South Dakota~3K0.91×
42Louisiana~20K0.90×
43Rhode Island~5K0.90×
44Kentucky~20K0.89×
45Iowa~10K0.88×
46Alabama~20K0.86×
47New Mexico~7K0.86×
48Tennessee~30K0.85×
49West Virginia~6K0.84×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Baguette, United States
0.82×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baguette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baguette audience
#·InterestCategoryAffinity×
01BiedronkaShopping62.98×
02Museum of Bags and PursesArts & Culture57.24×
03AuchanShopping40.10×
04IntermarchéShopping39.21×
05Bread (band)Music & Radio37.79×
06KauflandShopping37.48×
07E.LeclercShopping32.42×
08Whole wheat breadFood & Beverages24.18×
09Polish cuisineFood & Beverages20.13×
10SupercutBeauty & Wellness13.36×
11Naomi WattsMovies & TV12.67×
12Charles & KeithFashion & Accessoires10.82×
13The OnionInternet & Social Media9.80×
14Mariano'sFood & Beverages9.36×
15EasterPolitics & Society4.43×
16FlourFood & Beverages3.52×
17PastryFood & Beverages2.32×
18BakeryFood & Beverages2.19×
19StarbucksFood & Beverages1.92×
20Macy'sShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baguette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baguette audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
Healthy LifestyleBALANCE1.35×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baguette audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Risk AppetiteTHRILL0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baguette have in United States?

Baguette has an estimated audience of 1,651,389 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baguette fans?

67.7% of Baguette fans are female, 32.3% are male, with an average age of 42.9 years.

03

Which brands do Baguette fans like most?

Baguette fans show strongest brand affinity for Supercut (13.36×), E.Leclerc (32.42×), and Polish cuisine (20.13×) over the country average.

04

Where do Baguette fans live in United States?

Baguette fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baguette fans also like?

Beyond Baguette itself, the audience over-indexes on E.Leclerc (32.42×), Polish cuisine (20.13×), Bread (band) (37.79×), and Naomi Watts (12.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baguette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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