Baguette Audience in Germany
Baguette has an estimated audience of 428,850 people in Germany. 71.0% are female, 29.0% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Back-Factory, Le Crobag, Paul (bakery), Bread roll, Yorma’s.
The average Baguette fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Back-Factory, Le Crobag, Paul (bakery), with strongest over-indexing on Back-Factory (41.52× the country average). Demographically, the Baguette audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Baguette fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 42.5 |
| Estimated audience size | 428,850 |
Audience persona
The typical Baguette fan in Germany is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Back-Factory.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,234 | 1.15× |
| Bayern | 71,129 | 1.03× |
| Baden-Württemberg | 59,695 | 1.02× |
| Niedersachsen | 43,901 | 1.05× |
| Hessen | 35,464 | 1.09× |
| Sachsen | 21,626 | 1.03× |
| Rheinland-Pfalz | 18,236 | 0.85× |
| Berlin | 17,190 | 0.9× |
| Brandenburg | 13,037 | 0.98× |
| Schleswig-Holstein | 12,951 | 0.84× |
| Sachsen-Anhalt | 10,968 | 0.99× |
| Thüringen | 10,843 | 0.99× |
| Hamburg | 8,849 | 0.91× |
| Mecklenburg-Vorpommern | 7,656 | 0.94× |
| Saarland | 5,525 | 1.05× |
| Bremen | 4,552 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Back-Factory | 41.52× | Food & Beverages |
| Le Crobag | 41.52× | Food & Beverages |
| Paul (bakery) | 29.33× | Food & Beverages |
| Bread roll | 19.65× | Food & Beverages |
| Yorma’s | 41.42× | Food & Beverages |
| Domain name | 6.63× | Technology & Electronics |
| Low-carbohydrate diet | 5.48× | Food & Beverages |
| Power (social and political) | 8.53× | Politics & Society |
| Pumpkin bread | 69.23× | Food & Beverages |
| Flour | 6.35× | Food & Beverages |
| Sourdough | 16.34× | Food & Beverages |
| Pancake | 9.59× | Food & Beverages |
| The Catch (TV series) | 21.08× | Movies & TV |
| Bread (band) | 70.48× | Music & Radio |
| Rossmann | 2.27× | Shopping |
| Gala | 2.12× | News |
| Baker | 7.78× | Food & Beverages |
| Chicago Med | 17.71× | Movies & TV |
| The White Lotus | 2.98× | Movies & TV |
| Longchamp | 6.74× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.51 |
| Indulgence | JOY | 1.46 |
| Tradition | CONSERVATISM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 6.5% |
| Italy | 5.1% |
See Baguette audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Baguette have in Germany?
Baguette has an estimated audience of 428,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baguette fans?
71.0% of Baguette fans are female, 29.0% are male, with an average age of 42.5 years.
Which brands do Baguette fans like most?
Baguette fans show strongest brand affinity for Back-Factory (41.52×), Le Crobag (41.52×), and Paul (bakery) (29.33×) over the country average.
Where do Baguette fans live in Germany?
Baguette fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,234), Bayern (reach 71,129), and Baden-Württemberg (reach 59,695). These three regions account for the largest share of the active audience.
What other brands do Baguette fans also like?
Beyond Baguette itself, the audience over-indexes on Le Crobag (41.52×), Paul (bakery) (29.33×), Bread roll (19.65×), and Yorma’s (41.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baguette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.