Rascasse Audience Intelligence

Le Crobag Target Market in Germany

A data profile of the people who buy, follow and care about Le Crobag in Germany — modelled from more than twelve digital signal sources. Le Crobag has an estimated audience of 470,189 people in Germany.

#2among Bakery / baking in Germany#1606among Brand in Germany#598in Food & Beverages

The average Le Crobag fan in Germany is 39.7 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Baguette, Brenda Song, Tagesschau, with strongest over-indexing on Baguette (41.52× the country average).

Demographically, the Le Crobag audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Le Crobag fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Baguette.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Le Crobag profile in Germany.

Audience size
470K
in Germany
Gender
66.5%♀
33.5% male
Age
39.7
average years
Country rank
#12352
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Le Crobag

66.5% are female, 33.5% are male, average age 39.7.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Le Crobag audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age39.7
Estimated audience size470,189
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Le Crobag audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Le Crobag audience comes from Germany.

Worldwide audience distribution share by country for Le Crobag
CountryShare
Germany85.1%
Austria10.0%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Le Crobag audience in Germany is strongest.

Fig. 05

Top regions by affinity

Le Crobag customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K4.19×
02Berlin~50K2.69×
03Sachsen-Anhalt~20K1.32×
04Bremen~5K1.18×
05Sachsen~20K0.99×
06Hessen~30K0.74×
07Brandenburg~10K0.72×
08Baden-Württemberg~40K0.70×
09Mecklenburg-Vorpommern~6K0.67×
10Saarland~4K0.66×
11Schleswig-Holstein~10K0.61×
12Nordrhein-Westfalen~50K0.46×
13Niedersachsen~20K0.45×
14Thüringen~5K0.44×
15Rheinland-Pfalz~8K0.38×
16Bayern~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Le Crobag, Germany
0.32×1.00×4.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Le Crobag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Le Crobag audience
#·InterestCategoryAffinity×
01BaguetteFood & Beverages41.52×
02Brenda SongFashion & Accessoires33.19×
03Heath LedgerMovies & TV5.22×
04Chocolate brownieFood & Beverages3.28×
05BakeryFood & Beverages3.04×
06BreakfastFood & Beverages2.81×
07CupcakeFood & Beverages2.61×
08PastryFood & Beverages2.26×
09ConfectioneryFood & Beverages2.25×
10VolunteeringPolitics & Society2.21×
11RefrigeratorHome & Garden2.17×
12KitchenHome & Garden1.92×
13QVCMovies & TV1.79×
14C&AShopping1.73×
15Müller (company)Food & Beverages1.71×
16TagesschauMovies & TV1.70×
17Fast foodFood & Beverages1.69×
18TchiboShopping1.69×
19DeichmannShopping1.58×
20Netto Marken-DiscountShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Le Crobag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Le Crobag audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Quality AwarenessPREMIUM1.45×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Le Crobag audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Social Media UsageJOY0.94×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Le Crobag's target market in Germany?

Le Crobag's target market in Germany covers an estimated 470,189 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Le Crobag customers?

66.5% of the Le Crobag audience are female, 33.5% are male, with an average age of 39.7 years.

03

Which brands do Le Crobag fans like most?

Le Crobag fans show strongest brand affinity for Baguette (41.52×), Brenda Song (33.19×), and Tagesschau (1.7×) over the country average.

04

Where do Le Crobag fans live in Germany?

Le Crobag fans in Germany are most concentrated in Berlin (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Le Crobag fans also like?

Beyond Le Crobag itself, the audience over-indexes on Brenda Song (33.19×), Tagesschau (1.7×), Breakfast (2.81×), and Bakery (3.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery / baking audiences in Germany

See Le Crobag audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Le Crobag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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