Rascasse Audience Intelligence

Zeit für Brot Target Market in Germany

A data profile of the people who buy, follow and care about Zeit für Brot in Germany — modelled from more than twelve digital signal sources. Zeit für Brot has an estimated audience of 3,101,347 people in Germany.

#1among Bakery / baking in Germany#245among Brand in Germany#105in Food & Beverages

The average Zeit für Brot fan in Germany is 39.4 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Hessen, Baden-Württemberg.

Top brand affinities include Fair trade, Nature, Family, with strongest over-indexing on Fair trade (4.24× the country average).

Demographically, the Zeit für Brot audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zeit für Brot fan in Germany is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Fair trade.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zeit für Brot profile in Germany.

Audience size
3.1M
in Germany
Gender
63.8%♀
36.2% male
Age
39.4
average years
Country rank
#2029
Brand in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zeit für Brot

63.8% are female, 36.2% are male, average age 39.4.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Zeit für Brot audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age39.4
Estimated audience size3,101,347
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Zeit für Brot audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Zeit für Brot audience comes from Germany.

Worldwide audience distribution share by country for Zeit für Brot
CountryShare
Germany93.3%
Israel1.1%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zeit für Brot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zeit für Brot customers by region in Germany
#RegionReachAffinity×
01Berlin~1M7.24×
02Hamburg~100K2.11×
03Hessen~400K1.74×
04Brandenburg~100K1.12×
05Baden-Württemberg~400K0.96×
06Nordrhein-Westfalen~400K0.52×
07Bayern~200K0.44×
08Bremen~10K0.43×
09Saarland~20K0.40×
10Schleswig-Holstein~40K0.34×
11Mecklenburg-Vorpommern~20K0.33×
12Sachsen-Anhalt~20K0.31×
13Rheinland-Pfalz~50K0.30×
14Thüringen~20K0.30×
15Sachsen~40K0.26×
16Niedersachsen~70K0.24×
Fig. 06

Affinity by region

Affinity by region — Zeit für Brot, Germany
0.24×1.00×7.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zeit für Brot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zeit für Brot audience
#·InterestCategoryAffinity×
01Fair tradeBusiness & Career4.24×
02Sunday BrunchKids & Family3.86×
03BakeryFood & Beverages2.93×
04BreakfastFood & Beverages2.68×
05Denns BioMarktShopping2.67×
06PastryFood & Beverages2.22×
07NatureHome & Garden2.14×
08Sustainable energyHome & Garden2.12×
09ConfectioneryFood & Beverages2.09×
10Renewable energyBusiness & Career2.02×
11Organic farmingFood & Beverages2.01×
12Organic foodFood & Beverages1.93×
13VacationsTravel & Leisure1.93×
14Fast foodFood & Beverages1.88×
15Local foodFood & Beverages1.83×
16FamilyKids & Family1.68×
17HugendubelShopping1.68×
18TagesschauMovies & TV1.56×
19German languagePolitics & Society1.52×
20KitchenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zeit für Brot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zeit für Brot audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.69×
IndulgenceJOY1.62×
Healthy LifestyleBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zeit für Brot audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.96×
Social Media UsageJOY0.98×
Career OrientationPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zeit für Brot's target market in Germany?

Zeit für Brot's target market in Germany covers an estimated 3,101,347 people, concentrated in Berlin and Hessen.

02

What is the gender split and age of Zeit für Brot customers?

63.8% of the Zeit für Brot audience are female, 36.2% are male, with an average age of 39.4 years.

03

Which brands do Zeit für Brot fans like most?

Zeit für Brot fans show strongest brand affinity for Fair trade (4.24×), Nature (2.14×), and Family (1.68×) over the country average.

04

Where do Zeit für Brot fans live in Germany?

Zeit für Brot fans in Germany are most concentrated in Berlin (reach ~1M), Hessen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Zeit für Brot fans also like?

Beyond Zeit für Brot itself, the audience over-indexes on Nature (2.14×), Family (1.68×), Tagesschau (1.56×), and Breakfast (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery / baking audiences in Germany

See Zeit für Brot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zeit für Brot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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