Back-Factory Audience in Germany
Back-Factory has an estimated audience of 453,101 people in Germany. 64.1% are female, 35.9% are male, average age 39.2. Top regions: Baden-Württemberg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Home Office, Mothercare, Icon (magazine), EVO Fitness, Home Delivery.
The average Back-Factory fan in Germany is 39.2 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Home Office, Mothercare, Icon (magazine), with strongest over-indexing on Home Office (1.65× the country average). Demographically, the Back-Factory audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking
Demographics of Back-Factory fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.2 |
| Estimated audience size | 453,101 |
Audience persona
The typical Back-Factory fan in Germany is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 49,446 | 0.8× |
| Niedersachsen | 41,348 | 0.94× |
| Nordrhein-Westfalen | 38,498 | 0.39× |
| Berlin | 32,467 | 1.6× |
| Bremen | 27,131 | 7× |
| Hessen | 15,792 | 0.46× |
| Mecklenburg-Vorpommern | 11,944 | 1.38× |
| Thüringen | 10,812 | 0.94× |
| Schleswig-Holstein | 9,527 | 0.59× |
| Sachsen-Anhalt | 8,457 | 0.72× |
| Hamburg | 8,019 | 0.78× |
| Bayern | 4,271 | 0.06× |
| Rheinland-Pfalz | 3,083 | 0.14× |
| Brandenburg | 1,775 | 0.13× |
| Sachsen | 1,438 | 0.06× |
| Saarland | 105 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.65× | Business & Career |
| Mothercare | 1.51× | Kids & Family |
| Icon (magazine) | 1.81× | Arts & Culture |
| EVO Fitness | 5.4× | Sports |
| Home Delivery | 1.53× | Food & Beverages |
| Esra Erol | 2.91× | Movies & TV |
| Cachorro | 1.69× | Pets & Animals |
| Sixx | 1.5× | Movies & TV |
| Oktay Kaynarca | 3.32× | Movies & TV |
| Keeper (password manager) | 1.84× | Technology & Electronics |
| Jaguar F-Pace | 2.37× | Cars & Mobility |
| Huck (magazine) | 3.41× | Internet & Social Media |
| Gender-neutral language | 1.84× | Politics & Society |
| Fatteh | 3.55× | Food & Beverages |
| Song Jae-rim | 4.28× | Movies & TV |
| Hückelhoven | 2.56× | Travel & Leisure |
| Krasnodar | 2.6× | Travel & Leisure |
| Superior Hiking Trail | 3.61× | Travel & Leisure |
| Phil Campbell (musician) | 1.6× | Music & Radio |
| Space Cowboys | 2.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Design Affinity | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.32 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Creativity | OPEN | 1.25 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| China | 0.5% |
| United States | 0.3% |
See Back-Factory audiences in other countries
More Bakery / baking audiences in Germany
- Le Crobag (437,336)
- Harry Brot (269,843)
- Steinecke (203,223)
- Yorma’s (99,293)
- K & U Bäckerei (33,965)
Frequently asked questions
How many fans does Back-Factory have in Germany?
Back-Factory has an estimated audience of 453,101 people in Germany, concentrated in Baden-Württemberg and Niedersachsen.
What is the gender split and age of Back-Factory fans?
64.1% of Back-Factory fans are female, 35.9% are male, with an average age of 39.2 years.
Which brands do Back-Factory fans like most?
Back-Factory fans show strongest brand affinity for Home Office (1.65×), Mothercare (1.51×), and Icon (magazine) (1.81×) over the country average.
Where do Back-Factory fans live in Germany?
Back-Factory fans in Germany are most concentrated in Baden-Württemberg (reach 49,446), Niedersachsen (reach 41,348), and Nordrhein-Westfalen (reach 38,498). These three regions account for the largest share of the active audience.
What other brands do Back-Factory fans also like?
Beyond Back-Factory itself, the audience over-indexes on Mothercare (1.51×), Icon (magazine) (1.81×), EVO Fitness (5.4×), and Home Delivery (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Back-Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.