Harry Brot Audience in Germany
Harry Brot has an estimated audience of 269,843 people in Germany. 61.7% are female, 38.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein. Top brand affinities: Rossmann, Progressive rock, Home Office, Unique Gifts, Gaelic football.
The average Harry Brot fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein. Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Harry Brot audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking
Demographics of Harry Brot fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.0 |
| Estimated audience size | 269,843 |
Audience persona
The typical Harry Brot fan in Germany is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,832 | 1.4× |
| Niedersachsen | 42,682 | 1.63× |
| Schleswig-Holstein | 19,651 | 2.03× |
| Berlin | 14,468 | 1.2× |
| Bayern | 13,100 | 0.3× |
| Hamburg | 12,797 | 2.1× |
| Hessen | 11,842 | 0.58× |
| Baden-Württemberg | 10,970 | 0.3× |
| Sachsen-Anhalt | 10,839 | 1.55× |
| Sachsen | 10,268 | 0.78× |
| Brandenburg | 7,679 | 0.92× |
| Rheinland-Pfalz | 7,310 | 0.54× |
| Thüringen | 4,351 | 0.63× |
| Mecklenburg-Vorpommern | 3,643 | 0.71× |
| Bremen | 2,138 | 0.93× |
| Saarland | 1,380 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Progressive rock | 2.25× | Music & Radio |
| Home Office | 1.69× | Business & Career |
| Unique Gifts | 1.62× | Shopping |
| Gaelic football | 4.75× | Sports |
| Esra Erol | 3.54× | Movies & TV |
| Keeper (password manager) | 2.71× | Technology & Electronics |
| Home Delivery | 1.67× | Food & Beverages |
| Hoosier | 8.13× | Politics & Society |
| Iulius Mall Cluj | 22.92× | Shopping |
| Preacher (comics) | 2.61× | Literature |
| Jaguar F-Pace | 2.46× | Cars & Mobility |
| Figure painting (hobby) | 1.54× | Arts & Culture |
| Information sensitivity | 1.96× | Technology & Electronics |
| Kyung Hee University | 5.09× | Business & Career |
| Oktay Kaynarca | 2.51× | Movies & TV |
| Homesteading | 2.19× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
| Zamalek SC | 2.07× | Sports |
| Throne of Glass | 1.85× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.27 |
| Indulgence | JOY | 1.63 |
| DIY Mentality | THRILL | 1.27 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Sports Activity | POWER | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.1% |
| Austria | 1.1% |
| China | 0.7% |
See Harry Brot audiences in other countries
More Bakery / baking audiences in Germany
- Back-Factory (453,102)
- Le Crobag (437,336)
- Steinecke (203,223)
- Yorma’s (99,293)
- K & U Bäckerei (33,965)
Frequently asked questions
How many fans does Harry Brot have in Germany?
Harry Brot has an estimated audience of 269,843 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Harry Brot fans?
61.7% of Harry Brot fans are female, 38.3% are male, with an average age of 41.0 years.
Which brands do Harry Brot fans like most?
Harry Brot fans show strongest brand affinity for Rossmann (1.54×), Progressive rock (2.25×), and Home Office (1.69×) over the country average.
Where do Harry Brot fans live in Germany?
Harry Brot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,832), Niedersachsen (reach 42,682), and Schleswig-Holstein (reach 19,651). These three regions account for the largest share of the active audience.
What other brands do Harry Brot fans also like?
Beyond Harry Brot itself, the audience over-indexes on Progressive rock (2.25×), Home Office (1.69×), Unique Gifts (1.62×), and Gaelic football (4.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harry Brot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.