Rascasse Audience Intelligence

Harry Brot Target Market in Germany

A data profile of the people who buy, follow and care about Harry Brot in Germany — modelled from more than twelve digital signal sources. Harry Brot has an estimated audience of 262,847 people in Germany.

#4among Bakery / baking in Germany#2419among Brand in Germany#926in Food & Beverages

The average Harry Brot fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein.

Top brand affinities include Convenience food, Prepackaged meal, Tagesschau, with strongest over-indexing on Convenience food (34.72× the country average).

Demographically, the Harry Brot audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harry Brot fan in Germany is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience food.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Brot profile in Germany.

Audience size
263K
in Germany
Gender
60.6%♀
39.4% male
Age
40.0
average years
Country rank
#19017
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harry Brot

60.6% are female, 39.4% are male, average age 40.0.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Harry Brot audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age40.0
Estimated audience size262,847
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Harry Brot audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Harry Brot audience comes from Germany.

Worldwide audience distribution share by country for Harry Brot
CountryShare
Germany93.0%
Austria1.1%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Brot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harry Brot customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K2.02×
02Schleswig-Holstein~20K1.96×
03Niedersachsen~40K1.63×
04Sachsen-Anhalt~10K1.54×
05Nordrhein-Westfalen~80K1.37×
06Berlin~10K1.21×
07Bremen~2K0.94×
08Brandenburg~7K0.93×
09Sachsen~10K0.78×
10Mecklenburg-Vorpommern~4K0.75×
11Thüringen~4K0.67×
12Saarland~2K0.60×
13Rheinland-Pfalz~8K0.59×
14Hessen~10K0.58×
15Bayern~20K0.38×
16Baden-Württemberg~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Harry Brot, Germany
0.35×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Brot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Brot audience
#·InterestCategoryAffinity×
01Convenience foodFood & Beverages34.72×
02Prepackaged mealFood & Beverages16.78×
03MoodleTechnology & Electronics4.42×
04Non-alcoholic beverageFood & Beverages3.62×
05HomeschoolingPolitics & Society3.34×
06BakeryFood & Beverages3.25×
07NordseeFood & Beverages2.87×
08Western UnionBusiness & Career2.58×
09VolunteeringPolitics & Society2.31×
10RTL TelevisionMovies & TV2.29×
11SupermarketShopping2.12×
12ConfectioneryFood & Beverages2.07×
13KitchenHome & Garden1.96×
14Netto Marken-DiscountShopping1.94×
15Aral AGCars & Mobility1.86×
16TagesschauMovies & TV1.69×
17DeichmannShopping1.63×
18DessertsFood & Beverages1.62×
19PostbankBusiness & Career1.51×
20KauflandShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Brot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Brot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM6.04×
IndulgenceJOY1.55×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Brot audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
Luxury OrientationPREMIUM0.88×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harry Brot's target market in Germany?

Harry Brot's target market in Germany covers an estimated 262,847 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Harry Brot customers?

60.6% of the Harry Brot audience are female, 39.4% are male, with an average age of 40.0 years.

03

Which brands do Harry Brot fans like most?

Harry Brot fans show strongest brand affinity for Convenience food (34.72×), Prepackaged meal (16.78×), and Tagesschau (1.69×) over the country average.

04

Where do Harry Brot fans live in Germany?

Harry Brot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~40K), and Schleswig-Holstein (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Brot fans also like?

Beyond Harry Brot itself, the audience over-indexes on Prepackaged meal (16.78×), Tagesschau (1.69×), Netto Marken-Discount (1.94×), and Bakery (3.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery / baking audiences in Germany

See Harry Brot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harry Brot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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