Domain name Audience in Germany
Domain name has an estimated audience of 3,485,407 people in Germany. 49.4% are female, 50.6% are male, average age 43.4. Top brand affinities: Western Union, Wetter.com, Tagesschau, Satire, Allgäu.
Top brand affinities include Western Union, Wetter.com, Tagesschau, with strongest over-indexing on Western Union (8.03× the country average). Demographically, the Domain name audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Category: Technology & Electronics · Type: Topic
Demographics of Domain name fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 43.4 |
| Estimated audience size | 3,485,407 |
Audience persona
The typical Domain name fan in Germany is balanced, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.03× | Business & Career |
| Wetter.com | 3.96× | Home & Garden |
| Tagesschau | 2.91× | Movies & TV |
| Satire | 6.32× | Literature |
| Allgäu | 6.25× | Travel & Leisure |
| German television comedy | 5.96× | Movies & TV |
| Felix Baumgartner | 4.75× | Sports |
| Whirlpool Corporation | 8.69× | Home & Garden |
| Pets | 1.75× | Pets & Animals |
| Transfermarkt | 2.68× | Sports |
| Country rap | 5.59× | Music & Radio |
| Headphones | 5.1× | Technology & Electronics |
| Real property | 4.16× | Home & Garden |
| Automobiles | 1.69× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.98× | Movies & TV |
| BAUR | 3.46× | Shopping |
| Freeware | 2.11× | Technology & Electronics |
| Netto Marken-Discount | 1.62× | Shopping |
| Lake Constance | 5.96× | Travel & Leisure |
| FOCUS Online | 2.01× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| France | 8.5% |
| Italy | 8.0% |
See Domain name audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Domain name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.