Domain name Audience in Germany
Domain name has an estimated audience of 3,485,407 people in Germany. 49.4% are female, 50.6% are male, average age 43.4. Top brand affinities: Icon (magazine), Rossmann, Pillow, Israel, Snow White (Fables).
Top brand affinities include Icon (magazine), Rossmann, Pillow, with strongest over-indexing on Icon (magazine) (8.69× the country average). Demographically, the Domain name audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Category: Technology & Electronics · Type: Topic
Demographics of Domain name fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 43.4 |
| Estimated audience size | 3,485,407 |
Audience persona
The typical Domain name fan in Germany is balanced, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Icon (magazine).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 8.69× | Arts & Culture |
| Rossmann | 1.62× | Shopping |
| Pillow | 1.51× | Home & Garden |
| Israel | 1.93× | Travel & Leisure |
| Snow White (Fables) | 1.92× | Literature |
| Jack White | 1.55× | Movies & TV |
| Este, Veneto | 1.95× | Travel & Leisure |
| Time (magazine) | 1.58× | News |
| Esra Erol | 4.14× | Movies & TV |
| The Equalizer | 3.26× | Movies & TV |
| Home Delivery | 1.69× | Food & Beverages |
| Video izle | 1.89× | |
| Private Jets | 3.33× | Cars & Mobility |
| Vaillant Group | 5.98× | Home & Garden |
| Nuts (film) | 2.06× | Movies & TV |
| Medieval fantasy | 5.04× | Literature |
| Emperor Entertainment Group | 1.69× | Business & Career |
| Information sensitivity | 2.32× | Technology & Electronics |
| Samanyolu Haber | 1.89× | Movies & TV |
| Oral, Kazakhstan | 3.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| France | 8.5% |
| Italy | 8.0% |
See Domain name audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Domain name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.