Rascasse Audience Intelligence

Domain name Audience in Germany

A data profile of the people who buy, follow and care about Domain name in Germany — modelled from more than twelve digital signal sources. Domain name has an estimated audience of 3,485,407 people in Germany.

#1079among Topic in Germany#98in Technology & Electronics

The average Domain name fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wetter.com, Tagesschau, Western Union, with strongest over-indexing on Wetter.com (4.88× the country average).

Demographically, the Domain name audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Domain name fan in Germany is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Wetter.com.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Domain name profile in Germany.

Audience size
3.5M
in Germany
Gender
49.4%♀
50.6% male
Age
43.4
average years
Country rank
#1752
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Domain name fans

49.4% are female, 50.6% are male, average age 43.4.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Domain name audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age43.4
Estimated audience size3,485,407
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Domain name audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Domain name audience comes from Germany.

Worldwide audience distribution share by country for Domain name
CountryShare
United States13.9%
France8.5%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Domain name audience in Germany is strongest.

Fig. 05

Top regions by affinity

Domain name fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.93×
02Hessen~300K1.25×
03Hamburg~90K1.19×
04Bayern~600K1.16×
05Baden-Württemberg~500K1.01×
06Bremen~30K1.00×
07Saarland~40K0.99×
08Thüringen~90K0.96×
09Sachsen~200K0.93×
10Brandenburg~100K0.93×
11Rheinland-Pfalz~200K0.92×
12Schleswig-Holstein~100K0.92×
13Sachsen-Anhalt~80K0.92×
14Mecklenburg-Vorpommern~60K0.91×
15Nordrhein-Westfalen~700K0.89×
16Niedersachsen~300K0.86×
Fig. 06

Affinity by region

Affinity by region — Domain name, Germany
0.86×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Domain name audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Domain name audience
#·InterestCategoryAffinity×
01PickleballSports8.69×
02Whirlpool CorporationHome & Garden6.92×
03Web serverTechnology & Electronics6.41×
04Wetter.comHome & Garden4.88×
05Western UnionBusiness & Career3.99×
06SixtCars & Mobility3.40×
07MSNNews3.29×
08Real propertyHome & Garden3.18×
09TagesschauMovies & TV2.70×
10EssoCars & Mobility2.62×
11CHECK24Business & Career2.42×
12TransfermarktSports2.19×
13FocusNews2.07×
14Solar energyHome & Garden1.98×
15Müller (company)Food & Beverages1.71×
16Netto Marken-DiscountShopping1.70×
17PostbankBusiness & Career1.68×
18KauflandShopping1.54×
19AutoScout24Cars & Mobility1.52×
20PoliticsPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Domain name audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Domain name audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
SpiritualityBALANCE1.50×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Domain name audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Sports ActivityPOWER0.72×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Domain name have in Germany?

Domain name has an estimated audience of 3,485,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Domain name fans?

49.4% of Domain name fans are female, 50.6% are male, with an average age of 43.4 years.

03

Which brands do Domain name fans like most?

Domain name fans show strongest brand affinity for Wetter.com (4.88×), Tagesschau (2.7×), and Western Union (3.99×) over the country average.

04

Where do Domain name fans live in Germany?

Domain name fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Domain name fans also like?

Beyond Domain name itself, the audience over-indexes on Tagesschau (2.7×), Western Union (3.99×), Web server (6.41×), and CHECK24 (2.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Domain name audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Domain name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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