A data profile of the people who buy, follow and care about Domain name in United States — modelled from more than twelve digital signal sources. Domain name has an estimated audience of 12,090,947 people in United States.
The average Domain name fan in United States is 42.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Web server, Real property, Radio, with strongest over-indexing on Web server (10.64× the country average).
Demographically, the Domain name audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Domain name fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Web server.
The key figures that characterise the Domain name profile in United States.
53.2% are female, 46.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.6 |
| Estimated audience size | 12,090,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
Where the Domain name audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~50K | 1.45× | |
| 02 | California | ~2M | 1.35× | |
| 03 | Utah | ~100K | 1.30× | |
| 04 | Washington | ~300K | 1.27× | |
| 05 | Georgia | ~500K | 1.25× | |
| 06 | Oregon | ~200K | 1.22× | |
| 07 | New York | ~800K | 1.21× | |
| 08 | Nevada | ~100K | 1.20× | |
| 09 | Florida | ~1M | 1.17× | |
| 10 | Maryland | ~200K | 1.16× | |
| 11 | Hawaii | ~60K | 1.16× | |
| 12 | Colorado | ~200K | 1.15× | |
| 13 | Arizona | ~300K | 1.11× | |
| 14 | Idaho | ~70K | 1.11× | |
| 15 | Virginia | ~300K | 1.10× | |
| 16 | Massachusetts | ~300K | 1.10× | |
| 17 | Texas | ~1M | 1.07× | |
| 18 | New Jersey | ~300K | 1.03× | |
| 19 | South Carolina | ~200K | 1.02× | |
| 20 | Maine | ~40K | 1.02× | |
| 21 | Vermont | ~20K | 1.02× | |
| 22 | Connecticut | ~100K | 1.01× | |
| 23 | Montana | ~30K | 1.01× | |
| 24 | North Carolina | ~400K | 0.99× | |
| 25 | Tennessee | ~200K | 0.99× | |
| 26 | New Hampshire | ~50K | 0.99× | |
| 27 | Alabama | ~200K | 0.98× | |
| 28 | Illinois | ~400K | 0.95× | |
| 29 | Rhode Island | ~40K | 0.95× | |
| 30 | Minnesota | ~200K | 0.94× | |
| 31 | Oklahoma | ~100K | 0.94× | |
| 32 | Alaska | ~20K | 0.94× | |
| 33 | Michigan | ~300K | 0.92× | |
| 34 | Missouri | ~200K | 0.91× | |
| 35 | Louisiana | ~100K | 0.91× | |
| 36 | Kansas | ~90K | 0.91× | |
| 37 | Delaware | ~30K | 0.91× | |
| 38 | Kentucky | ~100K | 0.88× | |
| 39 | Indiana | ~200K | 0.87× | |
| 40 | Nebraska | ~50K | 0.87× | |
| 41 | Pennsylvania | ~300K | 0.86× | |
| 42 | Mississippi | ~90K | 0.86× | |
| 43 | Arkansas | ~90K | 0.86× | |
| 44 | South Dakota | ~20K | 0.85× | |
| 45 | North Dakota | ~20K | 0.85× | |
| 46 | Wisconsin | ~200K | 0.84× | |
| 47 | New Mexico | ~50K | 0.83× | |
| 48 | Ohio | ~300K | 0.81× | |
| 49 | West Virginia | ~40K | 0.78× | |
| 50 | Iowa | ~80K | 0.76× |
The strongest cross-interests of the Domain name audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web server | Technology & Electronics | 10.64× | ||
| 02 | Improvisation | Music & Radio | 3.12× | ||
| 03 | Chat room | Internet & Social Media | 2.81× | ||
| 04 | Fanatics | Fashion & Accessoires | 2.14× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.06× | ||
| 06 | Real property | Home & Garden | 2.00× | ||
| 07 | Microwave oven | Home & Garden | 1.90× | ||
| 08 | Rail transport | Travel & Leisure | 1.69× | ||
| 09 | Preventive healthcare | Health | 1.69× | ||
| 10 | Solar energy | Home & Garden | 1.67× | ||
| 11 | Master of Business Administration | Business & Career | 1.67× | ||
| 12 | Radio | Technology & Electronics | 1.65× | ||
| 13 | Genetics | Kids & Family | 1.65× | ||
| 14 | Britney Spears | Music & Radio | 1.63× | ||
| 15 | Virtual reality | Technology & Electronics | 1.61× | ||
| 16 | Dillard's | Fashion & Accessoires | 1.59× | ||
| 17 | Discount Tire | Shopping | 1.55× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 19 | Subscription business model | Shopping | 1.52× | ||
| 20 | NASDAQ | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.60× | |
| Design Affinity | PREMIUM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Domain name has an estimated audience of 12,090,947 people in United States, concentrated in California and Texas.
53.2% of Domain name fans are female, 46.8% are male, with an average age of 42.6 years.
Domain name fans show strongest brand affinity for Web server (10.64×), Real property (2×), and Radio (1.65×) over the country average.
Domain name fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Domain name itself, the audience over-indexes on Real property (2×), Radio (1.65×), Genetics (1.65×), and Subscription business model (1.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Domain name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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