A data profile of the people who buy, follow and care about Domain name in Brazil — modelled from more than twelve digital signal sources. Domain name has an estimated audience of 5,539,050 people in Brazil.
Domain name has an estimated audience of 5,539,050 people in Brazil. 68.1% are female, 31.9% are male, average age 36.3. Top brand affinities: Seleção Brasileira, Shopping malls, Medicine, Hip hop music, Rick and Morty.
Top brand affinities include Seleção Brasileira, Shopping malls, Medicine, with strongest over-indexing on Seleção Brasileira (1.55× the country average).
Demographically, the Domain name audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Tradition, Individualism.
The typical Domain name fan in Brazil is more female, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Domain name profile in Brazil.
68.1% are female, 31.9% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 36.3 |
| Estimated audience size | 5,539,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Domain name audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.9% |
| France | 8.5% |
| Italy | 8.0% |
The strongest cross-interests of the Domain name audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.61× | ||
| 02 | Borussia Dortmund | Sports | 3.61× | ||
| 03 | Toy Story (franchise) | Movies & TV | 3.61× | ||
| 04 | Hip hop music | Music & Radio | 1.88× | ||
| 05 | Shopping malls | Shopping | 1.77× | ||
| 06 | Medicine | Business & Career | 1.74× | ||
| 07 | Soul music | Music & Radio | 1.73× | ||
| 08 | Microsoft | Technology & Electronics | 1.72× | ||
| 09 | Jazz music | Music & Radio | 1.71× | ||
| 10 | Action movies | Movies & TV | 1.62× | ||
| 11 | X | Internet & Social Media | 1.61× | ||
| 12 | Basketball | Sports | 1.61× | ||
| 13 | College | Business & Career | 1.61× | ||
| 14 | Heavy metal music | Music & Radio | 1.61× | ||
| 15 | MSN | News | 1.60× | ||
| 16 | Michael Jackson | Music & Radio | 1.59× | ||
| 17 | Telecommunication | Technology & Electronics | 1.58× | ||
| 18 | Seleção Brasileira | Sports | 1.55× | ||
| 19 | Animated movies | Movies & TV | 1.53× | ||
| 20 | Fragrances | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Individualism | JOY | 1.44× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Domain name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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