A data profile of the people who buy, follow and care about Domain name in Italy — modelled from more than twelve digital signal sources. Domain name has an estimated audience of 6,983,576 people in Italy.
The average Domain name fan in Italy is 43.3 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (4.95× the country average).
Demographically, the Domain name audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Domain name fan in Italy is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Domain name profile in Italy.
50.5% are female, 49.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.3 |
| Estimated audience size | 6,983,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Domain name audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.9% |
| France | 8.5% |
| Italy | 8.0% |
Where the Domain name audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.77× | |
| 02 | Lombardy | ~1.5M | 1.22× | |
| 03 | Molise | ~40K | 1.17× | |
| 04 | Basilicata | ~70K | 1.07× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.05× | |
| 06 | Friuli-Venezia Giulia | ~100K | 0.99× | |
| 07 | Umbria | ~100K | 0.99× | |
| 08 | Tuscany | ~400K | 0.97× | |
| 09 | Campania | ~800K | 0.96× | |
| 10 | Abruzzo | ~100K | 0.96× | |
| 11 | Piedmont | ~500K | 0.95× | |
| 12 | Calabria | ~200K | 0.95× | |
| 13 | Sardinia | ~200K | 0.95× | |
| 14 | Marche | ~200K | 0.95× | |
| 15 | Veneto | ~500K | 0.94× | |
| 16 | Liguria | ~200K | 0.94× | |
| 17 | Emilia-Romagna | ~500K | 0.92× | |
| 18 | Puglia | ~400K | 0.91× | |
| 19 | Sicilia | ~500K | 0.89× |
The strongest cross-interests of the Domain name audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.95× | ||
| 02 | Improvisation | Music & Radio | 3.40× | ||
| 03 | New Testament | Politics & Society | 3.21× | ||
| 04 | Satire | Literature | 3.16× | ||
| 05 | Mediaset | Technology & Electronics | 2.60× | ||
| 06 | Genetics | Kids & Family | 2.24× | ||
| 07 | General practitioner | Health | 2.22× | ||
| 08 | Champagne | Food & Beverages | 2.08× | ||
| 09 | Dentistry | Business & Career | 2.00× | ||
| 10 | HVAC | Home & Garden | 1.97× | ||
| 11 | Internet & Social Media | 1.90× | |||
| 12 | Personal finance | Business & Career | 1.77× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.77× | ||
| 14 | Singer-songwriter | Music & Radio | 1.76× | ||
| 15 | Sanremo Music Festival | Music & Radio | 1.76× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 17 | Borsa Italiana | Business & Career | 1.68× | ||
| 18 | Telegram | Internet & Social Media | 1.59× | ||
| 19 | Volunteering | Politics & Society | 1.54× | ||
| 20 | Milk | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Extroversion | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Domain name has an estimated audience of 6,983,576 people in Italy, concentrated in Lazio and Lombardy.
50.5% of Domain name fans are female, 49.5% are male, with an average age of 43.3 years.
Domain name fans show strongest brand affinity for Wikipedia (4.95×), WhatsApp (1.9×), and Personal finance (1.77×) over the country average.
Domain name fans in Italy are most concentrated in Lazio (reach ~1.5M), Lombardy (reach ~1.5M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Domain name itself, the audience over-indexes on WhatsApp (1.9×), Personal finance (1.77×), Mediaset (2.6×), and Satire (3.16×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Domain name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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