A data profile of the people who buy, follow and care about Domain name in Spain — modelled from more than twelve digital signal sources. Domain name has an estimated audience of 2,569,459 people in Spain.
Domain name has an estimated audience of 2,569,459 people in Spain. 60.8% are female, 39.2% are male, average age 44.1. Top brand affinities: Aldi, Rayo Vallecano, Girona FC, Paula Echevarría, Elle Fanning.
Top brand affinities include Aldi, Rayo Vallecano, Girona FC, with strongest over-indexing on Aldi (2.2× the country average).
Demographically, the Domain name audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Domain name fan in Spain is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Domain name profile in Spain.
60.8% are female, 39.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 44.1 |
| Estimated audience size | 2,569,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Domain name audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.9% |
| France | 8.5% |
| Italy | 8.0% |
The strongest cross-interests of the Domain name audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.63× | ||
| 02 | Paula Echevarría | Movies & TV | 5.59× | ||
| 03 | Elle Fanning | Movies & TV | 5.59× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 4.22× | ||
| 05 | Girona FC | Sports | 3.27× | ||
| 06 | Satire | Literature | 3.02× | ||
| 07 | Elsa Pataky | Movies & TV | 2.87× | ||
| 08 | Political science | Business & Career | 2.50× | ||
| 09 | Real property | Home & Garden | 2.36× | ||
| 10 | Volunteering | Politics & Society | 2.30× | ||
| 11 | Genetics | Kids & Family | 2.28× | ||
| 12 | Aldi | Shopping | 2.20× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.04× | ||
| 14 | Privalia | Fashion & Accessoires | 2.01× | ||
| 15 | Wikipedia | Internet & Social Media | 1.84× | ||
| 16 | Badoo | Internet & Social Media | 1.82× | ||
| 17 | Stradivarius | Shopping | 1.62× | ||
| 18 | IBEX 35 | Business & Career | 1.60× | ||
| 19 | Julio Iglesias | Music & Radio | 1.54× | ||
| 20 | Caixabank | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Spirituality | BALANCE | 1.44× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Domain name. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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