Power (social and political) Audience in Germany

Power (social and political) has an estimated audience of 1,833,092 people in Germany. Top brand affinities: Satire, German television comedy, Tagesschau, Western Union, Dailymotion.

Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (8.25× the country average).

Category: Politics & Society · Type: Topic

Demographics of Power (social and political) fans

Demographic split for Power (social and political) audience in Germany
MetricValue
Estimated audience size1,833,092

Audience persona

The typical Power (social and political) fan in Germany shows strong Mindfulness tendencies and a notable affinity for Satire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power (social and political) audience
BrandAffinityCategory
Satire8.25×Literature
German television comedy7.92×Movies & TV
Tagesschau2.49×Movies & TV
Western Union5.07×Business & Career
Dailymotion6.67×Movies & TV
Pets1.65×Pets & Animals
Angela Lansbury9.95×Movies & TV
Allgäu5.02×Travel & Leisure
Focus2.93×News
Armie Hammer12.33×Movies & TV
Wetter.com1.9×Home & Garden
Country rap4.48×Music & Radio
Westdeutscher Rundfunk2.8×Movies & TV
Sahra Wagenknecht4.73×Politics & Society
Eintracht Frankfurt1.9×Sports
Philips3.27×Technology & Electronics
Automobiles1.53×Cars & Mobility
David Gilmour7.27×Music & Radio
Real property3.29×Home & Garden
Freeware1.93×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power (social and political) audience
TraitClusterScore
MindfulnessBALANCE2.38
PatriotismCONSERVATISM1.87
Pet OwnershipJOY1.44
Community OrientationOPEN1.26
Sports ActivityPOWER1.16
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Power (social and political)
CountryShare
United States32.6%
United Kingdom4.6%
India4.2%

See Power (social and political) audiences in other countries

More Politics & Society audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.