A data profile of the people who buy, follow and care about Power (social and political) in Germany — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 1,833,092 people in Germany.
Power (social and political) has an estimated audience of 1,833,092 people in Germany. Top brand affinities: Tagesschau, Angela Lansbury, Müller (company), Politics, Cracked (magazine).
Top brand affinities include Tagesschau, Angela Lansbury, Müller (company), with strongest over-indexing on Tagesschau (3.16× the country average).
The typical Power (social and political) fan in Germany shows strong Mindfulness tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Power (social and political) profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 1,833,092 |
of the worldwide Power (social and political) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cracked (magazine) | Internet & Social Media | 15.29× | ||
| 02 | European Council | Politics & Society | 15.29× | ||
| 03 | Simone de Beauvoir | Literature | 15.29× | ||
| 04 | Buddy Holly | Music & Radio | 15.29× | ||
| 05 | Angela Lansbury | Movies & TV | 13.47× | ||
| 06 | Kate Bush | Music & Radio | 9.07× | ||
| 07 | David Gilmour | Music & Radio | 6.79× | ||
| 08 | Italo disco | Music & Radio | 5.76× | ||
| 09 | Sahra Wagenknecht | Politics & Society | 4.34× | ||
| 10 | Meteorology | Home & Garden | 4.14× | ||
| 11 | Western Union | Business & Career | 3.26× | ||
| 12 | Real property | Home & Garden | 3.26× | ||
| 13 | Tagesschau | Movies & TV | 3.16× | ||
| 14 | Satire | Literature | 3.15× | ||
| 15 | Dieter Bohlen | Music & Radio | 2.97× | ||
| 16 | Focus | News | 2.71× | ||
| 17 | Politics | Politics & Society | 2.41× | ||
| 18 | Müller (company) | Food & Beverages | 2.30× | ||
| 19 | Wetter.com | Home & Garden | 2.17× | ||
| 20 | Kaufland | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.87× | |
| Patriotism | CONSERVATISM | 2.09× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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