A data profile of the people who buy, follow and care about Power (social and political) in India — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 3,856,785 people in India.
Power (social and political) has an estimated audience of 3,856,785 people in India. Top brand affinities: truecaller, Michael Jackson, Zoom!, Innovation, Google Trends.
Top brand affinities include truecaller, Michael Jackson, Zoom!, with strongest over-indexing on truecaller (3.79× the country average).
The typical Power (social and political) fan in India shows strong Convenience Orientation tendencies and a notable affinity for truecaller.
The key figures that characterise the Power (social and political) profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 3,856,785 |
of the worldwide Power (social and political) audience comes from India.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 3.79× | ||
| 02 | Google Trends | Internet & Social Media | 3.79× | ||
| 03 | Jim Carrey | Movies & TV | 3.79× | ||
| 04 | Zootopia | Movies & TV | 3.79× | ||
| 05 | Alibaba.com | Shopping | 3.79× | ||
| 06 | Zoom! | Business & Career | 3.17× | ||
| 07 | Roman Reigns | Sports | 2.90× | ||
| 08 | Nikkei 225 | Business & Career | 2.49× | ||
| 09 | Michael Jackson | Music & Radio | 2.33× | ||
| 10 | United Nations | Politics & Society | 2.33× | ||
| 11 | Mission: Impossible | Movies & TV | 2.09× | ||
| 12 | Private equity | Business & Career | 1.83× | ||
| 13 | Anthropology | Business & Career | 1.77× | ||
| 14 | Innovation | Business & Career | 1.70× | ||
| 15 | Real property | Home & Garden | 1.65× | ||
| 16 | Passive income | Business & Career | 1.60× | ||
| 17 | Nonprofit organization | Politics & Society | 1.56× | ||
| 18 | Podcast | Music & Radio | 1.53× | ||
| 19 | Handball | Sports | 1.53× | ||
| 20 | Charitable organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Indulgence | JOY | 1.54× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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