A data profile of the people who buy, follow and care about Power (social and political) in Denmark — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 690,270 people in Denmark.
Power (social and political) has an estimated audience of 690,270 people in Denmark. Top brand affinities: Activism, Dishwasher, Smart device, DAX, Lenovo.
Top brand affinities include Activism, Dishwasher, Smart device, with strongest over-indexing on Activism (1.67× the country average).
The typical Power (social and political) fan in Denmark shows strong Convenience Orientation tendencies and a notable affinity for Activism.
The key figures that characterise the Power (social and political) profile in Denmark.
| Metric | Value |
|---|---|
| Estimated audience size | 690,270 |
of the worldwide Power (social and political) audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contactless payment | Business & Career | 2.00× | ||
| 02 | Connected car | Cars & Mobility | 1.73× | ||
| 03 | Sennheiser | Technology & Electronics | 1.71× | ||
| 04 | Lavazza | Food & Beverages | 1.69× | ||
| 05 | Activism | Politics & Society | 1.67× | ||
| 06 | Gorenje | Home & Garden | 1.65× | ||
| 07 | Bowers & Wilkins | Technology & Electronics | 1.64× | ||
| 08 | DAX | Business & Career | 1.62× | ||
| 09 | ExxonMobil | Cars & Mobility | 1.59× | ||
| 10 | Baccarat | Games | 1.58× | ||
| 11 | Acer Inc. | Technology & Electronics | 1.58× | ||
| 12 | Toshiba | Technology & Electronics | 1.57× | ||
| 13 | Legalize Marijuana | Politics & Society | 1.56× | ||
| 14 | Lenovo | Technology & Electronics | 1.55× | ||
| 15 | Dishwasher | Home & Garden | 1.54× | ||
| 16 | OGC Nice | Sports | 1.54× | ||
| 17 | Philippe Starck | Home & Garden | 1.54× | ||
| 18 | Downloadable content | Internet & Social Media | 1.54× | ||
| 19 | F1 Games from Codemasters | Games | 1.54× | ||
| 20 | Smart device | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Spirituality | BALANCE | 1.07× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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