A data profile of the people who buy, follow and care about Power (social and political) in Norway — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 571,054 people in Norway.
Power (social and political) has an estimated audience of 571,054 people in Norway. Top brand affinities: Hardware store, Wearable technology, Non-alcoholic beverage, Fitbit, Mineral water.
Top brand affinities include Hardware store, Wearable technology, Non-alcoholic beverage, with strongest over-indexing on Hardware store (1.63× the country average).
The typical Power (social and political) fan in Norway shows strong Convenience Orientation tendencies and a notable affinity for Hardware store.
The key figures that characterise the Power (social and political) profile in Norway.
| Metric | Value |
|---|---|
| Estimated audience size | 571,054 |
of the worldwide Power (social and political) audience comes from Norway.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wearable technology | Technology & Electronics | 2.09× | ||
| 02 | Downloadable content | Internet & Social Media | 1.97× | ||
| 03 | Flexible-fuel vehicle | Cars & Mobility | 1.88× | ||
| 04 | Sandra Bullock | Movies & TV | 1.69× | ||
| 05 | Mineral water | Food & Beverages | 1.68× | ||
| 06 | Miele | Home & Garden | 1.68× | ||
| 07 | Luc Besson | Movies & TV | 1.67× | ||
| 08 | Hardware store | Home & Garden | 1.63× | ||
| 09 | Medicinal plants | Health | 1.62× | ||
| 10 | Liquor store | Food & Beverages | 1.61× | ||
| 11 | 5G | Technology & Electronics | 1.58× | ||
| 12 | Fitbit | Technology & Electronics | 1.56× | ||
| 13 | TMZ | Internet & Social Media | 1.55× | ||
| 14 | Lenovo | Technology & Electronics | 1.54× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 16 | Ryan Gosling | Movies & TV | 1.53× | ||
| 17 | Dell | Technology & Electronics | 1.52× | ||
| 18 | Traditional medicine | Health | 1.51× | ||
| 19 | Fanatics | Fashion & Accessoires | 1.51× | ||
| 20 | Minions (film) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Quality Awareness | PREMIUM | 1.19× | |
| Spirituality | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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