A data profile of the people who buy, follow and care about Power (social and political) in United Kingdom — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 4,162,921 people in United Kingdom.
Power (social and political) has an estimated audience of 4,162,921 people in United Kingdom. Top brand affinities: Wikipedia, Politics, Hobby, Volunteering, Kitchen.
Top brand affinities include Wikipedia, Politics, Hobby, with strongest over-indexing on Wikipedia (3.87× the country average).
The typical Power (social and political) fan in United Kingdom shows strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Power (social and political) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 4,162,921 |
of the worldwide Power (social and political) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.72× | ||
| 02 | Wikipedia | Internet & Social Media | 3.87× | ||
| 03 | Adoption | Kids & Family | 3.33× | ||
| 04 | Political science | Business & Career | 2.99× | ||
| 05 | Risk management | Business & Career | 2.85× | ||
| 06 | Sketch comedy | Movies & TV | 2.85× | ||
| 07 | Satire | Literature | 2.65× | ||
| 08 | Politics | Politics & Society | 2.45× | ||
| 09 | Volunteering | Politics & Society | 2.40× | ||
| 10 | Refrigerator | Home & Garden | 2.39× | ||
| 11 | Esso | Cars & Mobility | 2.33× | ||
| 12 | Mother's Day | Kids & Family | 2.29× | ||
| 13 | Hobby | Home & Garden | 2.26× | ||
| 14 | Mobile home | Cars & Mobility | 2.19× | ||
| 15 | Genetics | Kids & Family | 1.98× | ||
| 16 | William Hill (bookmaker) | Games | 1.88× | ||
| 17 | Distilled beverage | Food & Beverages | 1.80× | ||
| 18 | Internet & Social Media | 1.79× | |||
| 19 | Aldi | Shopping | 1.63× | ||
| 20 | Kitchen | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Spirituality | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.