Power (social and political) Audience in United States
Power (social and political) has an estimated audience of 29,661,428 people in United States. Top brand affinities: Chuck Norris, Kia Sportage, Singer-songwriter, Diabetes mellitus awareness, MSN.
Top brand affinities include Chuck Norris, Kia Sportage, Singer-songwriter, with strongest over-indexing on Chuck Norris (5.52× the country average).
Category: Politics & Society · Type: Topic
Demographics of Power (social and political) fans
| Metric | Value |
|---|---|
| Estimated audience size | 29,661,428 |
Audience persona
The typical Power (social and political) fan in United States shows strong Extroversion tendencies and a notable affinity for Chuck Norris.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chuck Norris | 5.52× | Movies & TV |
| Kia Sportage | 18.1× | Cars & Mobility |
| Singer-songwriter | 3.36× | Music & Radio |
| Diabetes mellitus awareness | 5.52× | Health |
| MSN | 2.99× | News |
| Google Flights | 3.54× | Travel & Leisure |
| Microblogging | 5.52× | Technology & Electronics |
| Autism Awareness | 5.52× | Health |
| Politico | 4.72× | Politics & Society |
| Honda HR-V | 12.41× | Cars & Mobility |
| Staples (Canada) | 2.5× | Business & Career |
| Drudge Report | 3.46× | Sports |
| Income tax | 5.52× | Business & Career |
| Catherine O'Hara | 2.95× | Movies & TV |
| Capital One | 1.73× | Business & Career |
| Real property | 2.2× | Home & Garden |
| Dentistry | 2.21× | Business & Career |
| Scooby-Doo | 2.16× | Movies & TV |
| Pre-school playgroup | 13.49× | Kids & Family |
| Hobby Lobby | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.15 |
| Individualism | JOY | 1.11 |
| Spirituality | BALANCE | 1.06 |
| Career Orientation | POWER | 1.06 |
| Mindfulness | BALANCE | 1.05 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
See Power (social and political) audiences in other countries
- Power (social and political) — Germany
- Power (social and political) — United Kingdom
- Power (social and political) — France
- Power (social and political) — Italy
- Power (social and political) — Spain
- Power (social and political) — Brazil
- Power (social and political) — Japan
- Power (social and political) — South Korea
- Power (social and political) — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.