A data profile of the people who buy, follow and care about Power (social and political) in United States — modelled from more than twelve digital signal sources. Power (social and political) has an estimated audience of 29,661,428 people in United States.
Power (social and political) has an estimated audience of 29,661,428 people in United States. Top brand affinities: Politico, Chuck Norris, Drudge Report, New York Post, Genetics.
Top brand affinities include Politico, Chuck Norris, Drudge Report, with strongest over-indexing on Politico (5.52× the country average).
The typical Power (social and political) fan in United States shows strong Spirituality tendencies and a notable affinity for Politico.
The key figures that characterise the Power (social and political) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 29,661,428 |
of the worldwide Power (social and political) audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 4.6% |
| India | 4.2% |
The strongest cross-interests of the Power (social and political) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politico | Politics & Society | 5.52× | ||
| 02 | Drudge Report | Sports | 3.50× | ||
| 03 | New York Post | News | 3.10× | ||
| 04 | Chuck Norris | Movies & TV | 3.06× | ||
| 05 | Obsessed (2009 film) | Movies & TV | 2.65× | ||
| 06 | Genetics | Kids & Family | 2.00× | ||
| 07 | Real property | Home & Garden | 1.92× | ||
| 08 | Made in USA | Business & Career | 1.90× | ||
| 09 | Microwave oven | Home & Garden | 1.86× | ||
| 10 | Scooby-Doo | Movies & TV | 1.83× | ||
| 11 | High school | Business & Career | 1.82× | ||
| 12 | Diane Keaton | Movies & TV | 1.82× | ||
| 13 | Dentistry | Business & Career | 1.75× | ||
| 14 | Nostalgia | Home & Garden | 1.67× | ||
| 15 | Britney Spears | Music & Radio | 1.67× | ||
| 16 | Charitable organization | Politics & Society | 1.62× | ||
| 17 | Fox News Channel | Movies & TV | 1.61× | ||
| 18 | Tradition | Politics & Society | 1.60× | ||
| 19 | Pharmacy | Business & Career | 1.56× | ||
| 20 | Nonprofit organization | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.41× | |
| Individualism | JOY | 1.41× | |
| Career Orientation | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Power (social and political). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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