Bread roll Audience in Germany

Bread roll has an estimated audience of 458,959 people in Germany. 60.4% are female, 39.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Ground beef, Roland Kaiser, Let's Dance (German TV series), Bauhaus, Bild.
The average Bread roll fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Ground beef, Roland Kaiser, Let's Dance (German TV series), with strongest over-indexing on Ground beef (28.48× the country average). Demographically, the Bread roll audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Bread roll fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 41.8 |
| Estimated audience size | 458,959 |
Audience persona
The typical Bread roll fan in Germany is more female, around 41.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ground beef.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,772 | 1.3× |
| Niedersachsen | 52,583 | 1.18× |
| Baden-Württemberg | 52,568 | 0.84× |
| Bayern | 49,244 | 0.67× |
| Hessen | 36,767 | 1.05× |
| Rheinland-Pfalz | 23,391 | 1.02× |
| Berlin | 22,292 | 1.09× |
| Sachsen | 21,735 | 0.97× |
| Schleswig-Holstein | 17,918 | 1.09× |
| Brandenburg | 12,589 | 0.88× |
| Hamburg | 12,467 | 1.2× |
| Sachsen-Anhalt | 11,052 | 0.93× |
| Thüringen | 10,928 | 0.93× |
| Mecklenburg-Vorpommern | 8,494 | 0.97× |
| Bremen | 4,513 | 1.15× |
| Saarland | 4,205 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ground beef | 28.48× | Food & Beverages |
| Roland Kaiser | 4.92× | Music & Radio |
| Let's Dance (German TV series) | 4.39× | Movies & TV |
| Bauhaus | 2.76× | Shopping |
| Bild | 2.18× | News |
| German cuisine | 5.21× | Food & Beverages |
| Der Tagesspiegel | 3.81× | News |
| Gala | 2.48× | News |
| ZDF | 2.79× | Movies & TV |
| Germany | 1.61× | Travel & Leisure |
| Matthias Reim | 5.89× | Music & Radio |
| Obi (store) | 2.13× | Shopping |
| REWE | 2.17× | Shopping |
| Thomas Anders | 5.59× | Music & Radio |
| ADAC | 3.09× | Cars & Mobility |
| IKEA | 2.07× | Home & Garden |
| Bakery | 3.75× | Food & Beverages |
| Therapy | 2.8× | Health |
| FOCUS Online | 2.62× | News |
| Edeka | 1.92× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.53 |
| Indulgence | JOY | 1.53 |
| Pet Ownership | JOY | 1.53 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Convenience Orientation | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| United Kingdom | 6.3% |
| Taiwan | 4.9% |
See Bread roll audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Bread roll have in Germany?
Bread roll has an estimated audience of 458,959 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Bread roll fans?
60.4% of Bread roll fans are female, 39.6% are male, with an average age of 41.8 years.
Which brands do Bread roll fans like most?
Bread roll fans show strongest brand affinity for Ground beef (28.48×), Roland Kaiser (4.92×), and Let's Dance (German TV series) (4.39×) over the country average.
Where do Bread roll fans live in Germany?
Bread roll fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,772), Niedersachsen (reach 52,583), and Baden-Württemberg (reach 52,568). These three regions account for the largest share of the active audience.
What other brands do Bread roll fans also like?
Beyond Bread roll itself, the audience over-indexes on Roland Kaiser (4.92×), Let's Dance (German TV series) (4.39×), Bauhaus (2.76×), and Bild (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bread roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.