Ground beef Audience in Germany
Ground beef has an estimated audience of 396,884 people in Germany. 49.1% are female, 50.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EVO Fitness, YouGov, Home construction, Sixx, Progressive rock.
The average Ground beef fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EVO Fitness, YouGov, Home construction, with strongest over-indexing on EVO Fitness (46.48× the country average). Demographically, the Ground beef audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Ground beef fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.4 |
| Estimated audience size | 396,884 |
Audience persona
The typical Ground beef fan in Germany is balanced, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for EVO Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,589 | 1.02× |
| Bayern | 77,990 | 1.22× |
| Baden-Württemberg | 69,112 | 1.28× |
| Niedersachsen | 42,255 | 1.1× |
| Hessen | 34,371 | 1.14× |
| Rheinland-Pfalz | 26,116 | 1.31× |
| Sachsen | 18,316 | 0.94× |
| Berlin | 18,098 | 1.02× |
| Schleswig-Holstein | 12,193 | 0.86× |
| Brandenburg | 11,635 | 0.95× |
| Hamburg | 8,836 | 0.99× |
| Thüringen | 7,567 | 0.75× |
| Sachsen-Anhalt | 6,162 | 0.6× |
| Mecklenburg-Vorpommern | 5,340 | 0.7× |
| Saarland | 5,069 | 1.04× |
| Bremen | 3,721 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EVO Fitness | 46.48× | Sports |
| YouGov | 17.03× | Business & Career |
| Home construction | 2.1× | Home & Garden |
| Sixx | 6.13× | Movies & TV |
| Progressive rock | 2.5× | Music & Radio |
| Cocktail | 1.75× | Food & Beverages |
| Unique Gifts | 1.72× | Shopping |
| VfL Wolfsburg | 1.85× | Sports |
| Birthday Gifts | 1.65× | Kids & Family |
| Natural rubber | 1.97× | Cars & Mobility |
| Mothercare | 1.61× | Kids & Family |
| Eimsbüttel (quarter) | 8.24× | Travel & Leisure |
| Este, Veneto | 1.94× | Travel & Leisure |
| Video izle | 2.58× | |
| Minestrone | 1.89× | Food & Beverages |
| Eindhoven | 1.59× | Travel & Leisure |
| Gaelic football | 3.3× | Sports |
| Mackenzie Foy | 3.77× | Fashion & Accessoires |
| Nurse education | 1.72× | Kids & Family |
| Socialist Federal Republic of Yugoslavia | 2.99× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.34 |
| Indulgence | JOY | 2.55 |
| Quality Awareness | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.64 |
| Community Orientation | OPEN | 1.61 |
| Pet Ownership | JOY | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Brazil | 7.0% |
| United Kingdom | 6.1% |
See Ground beef audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Ground beef have in Germany?
Ground beef has an estimated audience of 396,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ground beef fans?
49.1% of Ground beef fans are female, 50.9% are male, with an average age of 40.4 years.
Which brands do Ground beef fans like most?
Ground beef fans show strongest brand affinity for EVO Fitness (46.48×), YouGov (17.03×), and Home construction (2.1×) over the country average.
Where do Ground beef fans live in Germany?
Ground beef fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,589), Bayern (reach 77,990), and Baden-Württemberg (reach 69,112). These three regions account for the largest share of the active audience.
What other brands do Ground beef fans also like?
Beyond Ground beef itself, the audience over-indexes on YouGov (17.03×), Home construction (2.1×), Sixx (6.13×), and Progressive rock (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ground beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.