Rascasse Audience Intelligence

Ground beef Audience in Germany

A data profile of the people who buy, follow and care about Ground beef in Germany — modelled from more than twelve digital signal sources. Ground beef has an estimated audience of 396,884 people in Germany.

#79among Dish in Germany#5299among Topic in Germany#699in Food & Beverages

The average Ground beef fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bread roll, Non-alcoholic beverage, Garlic bread, with strongest over-indexing on Bread roll (28.48× the country average).

Demographically, the Ground beef audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ground beef fan in Germany is balanced, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Bread roll.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ground beef profile in Germany.

Audience size
397K
in Germany
Gender
49.1%♀
50.9% male
Age
40.4
average years
Country rank
#14098
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ground beef fans

49.1% are female, 50.9% are male, average age 40.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Ground beef audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age40.4
Estimated audience size396,884
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Ground beef audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3925%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Ground beef audience comes from Germany.

Worldwide audience distribution share by country for Ground beef
CountryShare
United States37.1%
Brazil7.0%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ground beef audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ground beef fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.34×
02Baden-Württemberg~70K1.27×
03Hessen~40K1.20×
04Bayern~80K1.18×
05Berlin~20K1.13×
06Bremen~4K1.10×
07Saarland~5K1.05×
08Nordrhein-Westfalen~90K1.01×
09Niedersachsen~40K1.01×
10Hamburg~9K1.00×
11Brandenburg~10K0.92×
12Sachsen~20K0.90×
13Schleswig-Holstein~10K0.85×
14Thüringen~8K0.82×
15Mecklenburg-Vorpommern~6K0.80×
16Sachsen-Anhalt~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Ground beef, Germany
0.73×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ground beef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ground beef audience
#·InterestCategoryAffinity×
01Garlic breadFood & Beverages57.30×
02Bread rollFood & Beverages28.48×
03SauerkrautFood & Beverages18.22×
04Meat LoafMusic & Radio10.72×
05Five GuysFood & Beverages9.77×
06Non-alcoholic beverageFood & Beverages9.56×
07Frozen foodFood & Beverages8.54×
08SchützenfestPolitics & Society5.25×
09Mineral waterFood & Beverages5.18×
10RefrigeratorHome & Garden3.58×
11NordseeFood & Beverages3.57×
12KitchenHome & Garden3.46×
13Take-outFood & Beverages3.43×
14Public transportCars & Mobility3.37×
15Political scienceBusiness & Career2.93×
16Hamburger SVSports2.55×
17TransfermarktSports2.33×
18FlixBusCars & Mobility2.24×
19TagesschauMovies & TV2.11×
20Netto Marken-DiscountShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ground beef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ground beef audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.00×
SpiritualityBALANCE1.55×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ground beef audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
MindfulnessBALANCE0.62×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ground beef have in Germany?

Ground beef has an estimated audience of 396,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ground beef fans?

49.1% of Ground beef fans are female, 50.9% are male, with an average age of 40.4 years.

03

Which brands do Ground beef fans like most?

Ground beef fans show strongest brand affinity for Bread roll (28.48×), Non-alcoholic beverage (9.56×), and Garlic bread (57.3×) over the country average.

04

Where do Ground beef fans live in Germany?

Ground beef fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ground beef fans also like?

Beyond Ground beef itself, the audience over-indexes on Non-alcoholic beverage (9.56×), Garlic bread (57.3×), Kitchen (3.46×), and Five Guys (9.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Ground beef audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ground beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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