Schützenfest Audience in Germany
Schützenfest has an estimated audience of 1,400,888 people in Germany. 51.0% are female, 49.0% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Schützenverein, Eagle, FC Schalke 04, Cro (rapper), Oktoberfest.
The average Schützenfest fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Schützenverein, Eagle, FC Schalke 04, with strongest over-indexing on Schützenverein (31.12× the country average). Demographically, the Schützenfest audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Touchpoint
Demographics of Schützenfest fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 43.6 |
| Estimated audience size | 1,400,888 |
Audience persona
The typical Schützenfest fan in Germany is balanced, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Schützenverein.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,050,667 | 4.05× |
| Niedersachsen | 632,116 | 4.65× |
| Bayern | 83,876 | 0.37× |
| Baden-Württemberg | 80,186 | 0.42× |
| Hessen | 67,971 | 0.64× |
| Hamburg | 40,798 | 1.29× |
| Schleswig-Holstein | 36,349 | 0.72× |
| Rheinland-Pfalz | 33,143 | 0.47× |
| Berlin | 29,376 | 0.47× |
| Sachsen | 20,500 | 0.3× |
| Sachsen-Anhalt | 19,199 | 0.53× |
| Brandenburg | 12,711 | 0.29× |
| Thüringen | 12,279 | 0.34× |
| Mecklenburg-Vorpommern | 10,698 | 0.4× |
| Bremen | 10,641 | 0.89× |
| Saarland | 2,971 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Schützenverein | 31.12× | Politics & Society |
| Eagle | 47.63× | Pets & Animals |
| FC Schalke 04 | 3.79× | Sports |
| Cro (rapper) | 6.33× | Music & Radio |
| Oktoberfest | 6.29× | Travel & Leisure |
| Hurghada | 10.26× | Travel & Leisure |
| Majorca | 4.67× | Travel & Leisure |
| Die Toten Hosen | 6.71× | Music & Radio |
| Deichmann | 1.91× | Shopping |
| Shooting sport | 3.88× | Sports |
| Helene Fischer | 1.83× | Music & Radio |
| Auer Dult | 9.08× | Travel & Leisure |
| Leipzig | 3.35× | Travel & Leisure |
| Peter Maffay | 3.11× | Music & Radio |
| Wetter.com | 1.5× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 1.91× | Movies & TV |
| Schlager music | 1.75× | Music & Radio |
| Focus | 2.02× | News |
| Body piercing | 2.8× | Fashion & Accessoires |
| Beatrice Egli | 2.34× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.26 |
| Community Orientation | OPEN | 1.54 |
| Sports Activity | POWER | 1.54 |
| Pet Ownership | JOY | 1.5 |
| Sustainability | BALANCE | 1.3 |
| LGBTQ+ Identity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.7% |
| Austria | 5.6% |
| Switzerland | 5.0% |
See Schützenfest audiences in other countries
More Politics & Society audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Schützenfest have in Germany?
Schützenfest has an estimated audience of 1,400,888 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Schützenfest fans?
51.0% of Schützenfest fans are female, 49.0% are male, with an average age of 43.6 years.
Which brands do Schützenfest fans like most?
Schützenfest fans show strongest brand affinity for Schützenverein (31.12×), Eagle (47.63×), and FC Schalke 04 (3.79×) over the country average.
Where do Schützenfest fans live in Germany?
Schützenfest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,050,667), Niedersachsen (reach 632,116), and Bayern (reach 83,876). These three regions account for the largest share of the active audience.
What other brands do Schützenfest fans also like?
Beyond Schützenfest itself, the audience over-indexes on Eagle (47.63×), FC Schalke 04 (3.79×), Cro (rapper) (6.33×), and Oktoberfest (6.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schützenfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.