Rascasse Audience Intelligence

Schützenfest Audience in Germany

A data profile of the people who buy, follow and care about Schützenfest in Germany — modelled from more than twelve digital signal sources. Schützenfest has an estimated audience of 1,400,888 people in Germany.

#116among Touchpoint in Germany#192in Politics & Society

The average Schützenfest fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Schützenverein, Eagle, Fortuna Düsseldorf, with strongest over-indexing on Schützenverein (31.12× the country average).

Demographically, the Schützenfest audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schützenfest fan in Germany is balanced, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Schützenverein.

Category: Politics & Society · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schützenfest profile in Germany.

Audience size
1.4M
in Germany
Gender
51.0%♀
49.0% male
Age
43.6
average years
Country rank
#4749
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schützenfest fans

51.0% are female, 49.0% are male, average age 43.6.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Schützenfest audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age43.6
Estimated audience size1,400,888
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Schützenfest audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

81.3%

of the worldwide Schützenfest audience comes from Germany.

Worldwide audience distribution share by country for Schützenfest
CountryShare
Germany81.3%
Austria5.5%
Switzerland5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schützenfest audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schützenfest fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~600K4.59×
02Nordrhein-Westfalen~1M3.94×
03Hamburg~40K1.27×
04Bremen~10K0.99×
05Schleswig-Holstein~40K0.76×
06Saarland~10K0.71×
07Hessen~70K0.66×
08Sachsen-Anhalt~20K0.65×
09Mecklenburg-Vorpommern~20K0.62×
10Thüringen~20K0.57×
11Rheinland-Pfalz~40K0.55×
12Berlin~30K0.51×
13Brandenburg~20K0.51×
14Baden-Württemberg~90K0.45×
15Sachsen~30K0.44×
16Bayern~90K0.40×
Fig. 06

Affinity by region

Affinity by region — Schützenfest, Germany
0.40×1.00×4.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schützenfest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schützenfest audience
#·InterestCategoryAffinity×
01EaglePets & Animals47.63×
02SchützenvereinPolitics & Society31.12×
03Schützenfest HannoverTravel & Leisure11.92×
04HurghadaTravel & Leisure10.26×
05Fortuna DüsseldorfSports9.63×
06Die ÄrzteMusic & Radio9.38×
07Auer DultTravel & Leisure9.08×
08Die Toten HosenMusic & Radio6.71×
09Cro (rapper)Music & Radio6.33×
10OktoberfestTravel & Leisure6.29×
11MajorcaTravel & Leisure4.67×
12Shooting sportSports3.88×
13FC Schalke 04Sports3.79×
14LeipzigTravel & Leisure3.35×
15Peter MaffayMusic & Radio3.11×
16Sarah EngelsMovies & TV2.50×
17FocusNews2.02×
18DeichmannShopping1.91×
19Gute Zeiten, schlechte ZeitenMovies & TV1.91×
20Helene FischerMusic & Radio1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schützenfest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schützenfest audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.37×
IndividualismJOY1.34×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schützenfest audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.81×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schützenfest have in Germany?

Schützenfest has an estimated audience of 1,400,888 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Schützenfest fans?

51.0% of Schützenfest fans are female, 49.0% are male, with an average age of 43.6 years.

03

Which brands do Schützenfest fans like most?

Schützenfest fans show strongest brand affinity for Schützenverein (31.12×), Eagle (47.63×), and Fortuna Düsseldorf (9.63×) over the country average.

04

Where do Schützenfest fans live in Germany?

Schützenfest fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Niedersachsen (reach ~600K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Schützenfest fans also like?

Beyond Schützenfest itself, the audience over-indexes on Eagle (47.63×), Fortuna Düsseldorf (9.63×), FC Schalke 04 (3.79×), and Cro (rapper) (6.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Schützenfest audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schützenfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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