Auer Dult Audience in Germany

Auer Dult logo

Auer Dult has an estimated audience of 406,680 people in Germany. 53.2% are female, 46.8% are male, average age 41.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: JACK & JONES, Satire, German television comedy, Tagesschau, Pets.

The average Auer Dult fan in Germany is 41.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include JACK & JONES, Satire, German television comedy, with strongest over-indexing on JACK & JONES (27.09× the country average). Demographically, the Auer Dult audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

Demographics of Auer Dult fans

Demographic split for Auer Dult audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age41.3
Estimated audience size406,680

Audience persona

The typical Auer Dult fan in Germany is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for JACK & JONES.

Top regions in Germany

Top regions ranked by reach for Auer Dult in Germany
RegionReachAffinity
Bayern305,01013.12×
Baden-Württemberg16,5660.3×
Nordrhein-Westfalen15,0050.17×
Hessen12,7680.41×
Berlin5,0060.28×
Niedersachsen4,6370.12×
Rheinland-Pfalz3,6100.18×
Sachsen2,9950.15×
Schleswig-Holstein2,4270.17×
Hamburg2,2060.24×
Thüringen1,4890.14×
Brandenburg1,4710.12×
Mecklenburg-Vorpommern1,2100.16×
Sachsen-Anhalt9520.09×
Saarland8940.18×
Bremen6660.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auer Dult audience
BrandAffinityCategory
JACK & JONES27.09×Fashion & Accessoires
Satire6.38×Literature
German television comedy7.24×Movies & TV
Tagesschau2.34×Movies & TV
Pets1.65×Pets & Animals
Allgäu5.3×Travel & Leisure
Transfermarkt2.51×Sports
Westdeutscher Rundfunk2.98×Movies & TV
FC Bayern Munich1.54×Sports
RTL Television2.63×Movies & TV
Automobiles1.61×Cars & Mobility
Vacations2.17×Travel & Leisure
Wetter.com1.79×Home & Garden
Lindsey Vonn2.89×Sports
German language1.88×Politics & Society
Roland Kaiser2.25×Music & Radio
Freeware1.73×Technology & Electronics
Eintracht Frankfurt1.59×Sports
Western Union2.56×Business & Career
Country rap3.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auer Dult audience
TraitClusterScore
TraditionCONSERVATISM1.62
Price SensitivityPREMIUM1.55
Sports ActivityPOWER1.23
Community OrientationOPEN1.14
Healthy LifestyleBALANCE1.1
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Auer Dult
CountryShare
Germany96.3%
Austria0.7%
China0.6%

See Auer Dult audiences in other countries

More Volksfest audiences in Germany

Frequently asked questions

How many fans does Auer Dult have in Germany?

Auer Dult has an estimated audience of 406,680 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Auer Dult fans?

53.2% of Auer Dult fans are female, 46.8% are male, with an average age of 41.3 years.

Which brands do Auer Dult fans like most?

Auer Dult fans show strongest brand affinity for JACK & JONES (27.09×), Satire (6.38×), and German television comedy (7.24×) over the country average.

Where do Auer Dult fans live in Germany?

Auer Dult fans in Germany are most concentrated in Bayern (reach 305,010), Baden-Württemberg (reach 16,566), and Nordrhein-Westfalen (reach 15,005). These three regions account for the largest share of the active audience.

What other brands do Auer Dult fans also like?

Beyond Auer Dult itself, the audience over-indexes on Satire (6.38×), German television comedy (7.24×), Tagesschau (2.34×), and Pets (1.65×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Auer Dult. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.