Schützenverein Audience in Germany
Schützenverein has an estimated audience of 1,402,859 people in Germany. 47.3% are female, 52.7% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Schützenfest, Oktoberfest, Auer Dult, FC Schalke 04, Biberacher Schützenfest.
The average Schützenverein fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Schützenfest, Oktoberfest, Auer Dult, with strongest over-indexing on Schützenfest (35.89× the country average). Demographically, the Schützenverein audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Touchpoint
Demographics of Schützenverein fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 44.3 |
| Estimated audience size | 1,402,859 |
Audience persona
The typical Schützenverein fan in Germany is balanced, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Schützenfest.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 379,515 | 1.24× |
| Niedersachsen | 240,673 | 1.77× |
| Bayern | 240,213 | 1.07× |
| Baden-Württemberg | 230,633 | 1.2× |
| Hessen | 118,237 | 1.11× |
| Rheinland-Pfalz | 78,900 | 1.12× |
| Sachsen | 62,919 | 0.91× |
| Schleswig-Holstein | 45,752 | 0.91× |
| Berlin | 37,875 | 0.6× |
| Thüringen | 35,205 | 0.98× |
| Brandenburg | 34,549 | 0.79× |
| Sachsen-Anhalt | 33,985 | 0.93× |
| Hamburg | 26,115 | 0.82× |
| Mecklenburg-Vorpommern | 20,078 | 0.75× |
| Saarland | 17,442 | 1.01× |
| Bremen | 9,264 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Schützenfest | 35.89× | Politics & Society |
| Oktoberfest | 7.3× | Travel & Leisure |
| Auer Dult | 17.25× | Travel & Leisure |
| FC Schalke 04 | 2.99× | Sports |
| Biberacher Schützenfest | 17.18× | Travel & Leisure |
| Bild | 1.54× | News |
| Shooting sport | 4.3× | Sports |
| 3. Liga | 3.15× | Sports |
| Sportschau | 1.96× | Sports |
| Voluntary association | 6.1× | Politics & Society |
| Cro (rapper) | 3.93× | Music & Radio |
| 2. Bundesliga | 1.73× | Sports |
| Die Toten Hosen | 5.61× | Music & Radio |
| Majorca | 3.53× | Travel & Leisure |
| Hurghada | 6.96× | Travel & Leisure |
| Eagle | 12.43× | Pets & Animals |
| Transfermarkt | 1.63× | Sports |
| Volunteer fire department | 2.95× | Health |
| Helene Fischer | 1.63× | Music & Radio |
| Schlager music | 1.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.67 |
| Community Orientation | OPEN | 1.83 |
| Pet Ownership | JOY | 1.4 |
| Sports Activity | POWER | 1.32 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.0% |
| Austria | 5.5% |
| United States | 4.3% |
See Schützenverein audiences in other countries
More Politics & Society audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Schützenverein have in Germany?
Schützenverein has an estimated audience of 1,402,859 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Schützenverein fans?
47.3% of Schützenverein fans are female, 52.7% are male, with an average age of 44.3 years.
Which brands do Schützenverein fans like most?
Schützenverein fans show strongest brand affinity for Schützenfest (35.89×), Oktoberfest (7.3×), and Auer Dult (17.25×) over the country average.
Where do Schützenverein fans live in Germany?
Schützenverein fans in Germany are most concentrated in Nordrhein-Westfalen (reach 379,515), Niedersachsen (reach 240,673), and Bayern (reach 240,213). These three regions account for the largest share of the active audience.
What other brands do Schützenverein fans also like?
Beyond Schützenverein itself, the audience over-indexes on Oktoberfest (7.3×), Auer Dult (17.25×), FC Schalke 04 (2.99×), and Biberacher Schützenfest (17.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schützenverein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.