Rascasse Audience Intelligence

Schützenverein Audience in Germany

A data profile of the people who buy, follow and care about Schützenverein in Germany — modelled from more than twelve digital signal sources. Schützenverein has an estimated audience of 1,402,859 people in Germany.

#115among Touchpoint in Germany#191in Politics & Society

The average Schützenverein fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Schützenfest, Fortuna Düsseldorf, Schützenfest Hannover, with strongest over-indexing on Schützenfest (35.89× the country average).

Demographically, the Schützenverein audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schützenverein fan in Germany is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Schützenfest.

Category: Politics & Society · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schützenverein profile in Germany.

Audience size
1.4M
in Germany
Gender
47.3%♀
52.7% male
Age
44.3
average years
Country rank
#4743
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schützenverein fans

47.3% are female, 52.7% are male, average age 44.3.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Schützenverein audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age44.3
Estimated audience size1,402,859
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Schützenverein audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4928%
50+28%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Schützenverein audience comes from Germany.

Worldwide audience distribution share by country for Schützenverein
CountryShare
Germany81.8%
Austria5.5%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schützenverein audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schützenverein fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.73×
02Nordrhein-Westfalen~400K1.20×
03Baden-Württemberg~200K1.18×
04Rheinland-Pfalz~80K1.11×
05Hessen~100K1.10×
06Saarland~20K1.06×
07Bayern~200K1.04×
08Thüringen~40K1.01×
09Sachsen-Anhalt~40K0.96×
10Sachsen~60K0.92×
11Schleswig-Holstein~50K0.92×
12Bremen~10K0.86×
13Hamburg~30K0.84×
14Brandenburg~40K0.82×
15Mecklenburg-Vorpommern~20K0.82×
16Berlin~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Schützenverein, Germany
0.61×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schützenverein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schützenverein audience
#·InterestCategoryAffinity×
01SchützenfestPolitics & Society35.89×
02Schützenfest HannoverTravel & Leisure22.69×
03Auer DultTravel & Leisure17.25×
04Biberacher SchützenfestTravel & Leisure17.18×
05EaglePets & Animals12.43×
06Die ÄrzteMusic & Radio7.81×
07OktoberfestTravel & Leisure7.30×
08Fortuna DüsseldorfSports7.25×
09HurghadaTravel & Leisure6.96×
10Voluntary associationPolitics & Society6.10×
11Die Toten HosenMusic & Radio5.61×
12Shooting sportSports4.30×
13Cro (rapper)Music & Radio3.93×
14MajorcaTravel & Leisure3.53×
153. LigaSports3.15×
16FC Schalke 04Sports2.99×
17SportschauSports1.96×
182. BundesligaSports1.73×
19Helene FischerMusic & Radio1.63×
20BildNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schützenverein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schützenverein audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
TraditionCONSERVATISM1.30×
IndividualismJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schützenverein audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.76×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schützenverein have in Germany?

Schützenverein has an estimated audience of 1,402,859 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Schützenverein fans?

47.3% of Schützenverein fans are female, 52.7% are male, with an average age of 44.3 years.

03

Which brands do Schützenverein fans like most?

Schützenverein fans show strongest brand affinity for Schützenfest (35.89×), Fortuna Düsseldorf (7.25×), and Schützenfest Hannover (22.69×) over the country average.

04

Where do Schützenverein fans live in Germany?

Schützenverein fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Schützenverein fans also like?

Beyond Schützenverein itself, the audience over-indexes on Fortuna Düsseldorf (7.25×), Schützenfest Hannover (22.69×), Auer Dult (17.25×), and Oktoberfest (7.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Schützenverein audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schützenverein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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