Hurghada Audience in Germany
Hurghada has an estimated audience of 692,716 people in Germany. 62.2% are female, 37.8% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: El Gouna, Recreational dive sites, Marsa Alam, Sharm el-Sheikh, Sonnenklar.TV.
The average Hurghada fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include El Gouna, Recreational dive sites, Marsa Alam, with strongest over-indexing on El Gouna (30.77× the country average). Demographically, the Hurghada audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hurghada fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 41.1 |
| Estimated audience size | 692,716 |
Audience persona
The typical Hurghada fan in Germany is more female, around 41.1 years old, with strong Tradition tendencies and a notable affinity for El Gouna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,170 | 1.06× |
| Bayern | 118,045 | 1.06× |
| Baden-Württemberg | 97,577 | 1.03× |
| Niedersachsen | 64,734 | 0.96× |
| Hessen | 51,964 | 0.98× |
| Sachsen | 39,994 | 1.18× |
| Berlin | 32,614 | 1.05× |
| Rheinland-Pfalz | 31,644 | 0.91× |
| Schleswig-Holstein | 23,345 | 0.94× |
| Brandenburg | 22,613 | 1.05× |
| Sachsen-Anhalt | 21,614 | 1.2× |
| Hamburg | 17,993 | 1.15× |
| Thüringen | 17,332 | 0.98× |
| Mecklenburg-Vorpommern | 11,250 | 0.85× |
| Saarland | 6,597 | 0.78× |
| Bremen | 4,757 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Gouna | 30.77× | Travel & Leisure |
| Recreational dive sites | 32.08× | Travel & Leisure |
| Marsa Alam | 32.06× | Travel & Leisure |
| Sharm el-Sheikh | 34.14× | Travel & Leisure |
| Sonnenklar.TV | 6.15× | Travel & Leisure |
| HolidayCheck | 4.38× | Travel & Leisure |
| TUI | 3.79× | Travel & Leisure |
| Red Sea | 10.88× | Travel & Leisure |
| Northern coast of Egypt | 16.03× | Travel & Leisure |
| Ryanair | 2.17× | Travel & Leisure |
| Eurowings | 2.44× | Travel & Leisure |
| Egypt | 4.89× | Travel & Leisure |
| Resort | 2.26× | Travel & Leisure |
| CHECK24 | 1.91× | Business & Career |
| Wetter.com | 1.74× | Home & Garden |
| Lufthansa | 1.91× | Travel & Leisure |
| SunExpress | 3.26× | Travel & Leisure |
| Rulantica | 3.37× | Travel & Leisure |
| Gala | 1.51× | News |
| Google Maps | 1.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Travelling | THRILL | 1.31 |
| Convenience Orientation | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.14 |
| Price Sensitivity | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Egypt | 28.5% |
| Saudi Arabia | 7.2% |
| Germany | 6.6% |
See Hurghada audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Hurghada have in Germany?
Hurghada has an estimated audience of 692,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hurghada fans?
62.2% of Hurghada fans are female, 37.8% are male, with an average age of 41.1 years.
Which brands do Hurghada fans like most?
Hurghada fans show strongest brand affinity for El Gouna (30.77×), Recreational dive sites (32.08×), and Marsa Alam (32.06×) over the country average.
Where do Hurghada fans live in Germany?
Hurghada fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,170), Bayern (reach 118,045), and Baden-Württemberg (reach 97,577). These three regions account for the largest share of the active audience.
What other brands do Hurghada fans also like?
Beyond Hurghada itself, the audience over-indexes on Recreational dive sites (32.08×), Marsa Alam (32.06×), Sharm el-Sheikh (34.14×), and Sonnenklar.TV (6.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hurghada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.