El Gouna Audience in Germany

El Gouna logo

El Gouna has an estimated audience of 328,130 people in Germany. 54.4% are female, 45.6% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Humans (TV series), Faktglaublich, Progressive rock, Lindy Hop.

The average El Gouna fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Humans (TV series), Faktglaublich, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the El Gouna audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of El Gouna fans

Demographic split for El Gouna audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age36.9
Estimated audience size328,130

Audience persona

The typical El Gouna fan in Germany is balanced, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for El Gouna in Germany
RegionReachAffinity
Nordrhein-Westfalen85,8751.2×
Bayern53,0781.01×
Baden-Württemberg41,5450.93×
Niedersachsen31,0550.97×
Hessen26,0091.04×
Sachsen18,4501.15×
Rheinland-Pfalz15,0220.91×
Berlin13,7970.94×
Schleswig-Holstein11,3020.96×
Thüringen9,9901.19×
Sachsen-Anhalt9,4941.12×
Brandenburg9,3780.92×
Hamburg8,5271.15×
Mecklenburg-Vorpommern5,8410.93×
Saarland3,1300.78×
Bremen2,2530.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Gouna audience
BrandAffinityCategory
Rossmann1.76×Shopping
Humans (TV series)10.34×Movies & TV
Faktglaublich18.08×Politics & Society
Progressive rock2.49×Music & Radio
Lindy Hop13.22×Music & Radio
Sinister (band)16.48×Music & Radio
Eminönü22.89×Travel & Leisure
Natural rubber2.92×Cars & Mobility
Stradivarius1.76×Shopping
Urban horticulture1.63×Home & Garden
Universal suffrage20×Politics & Society
Nurse education2.19×Kids & Family
Home Delivery2.39×Food & Beverages
Commercial mortgage1.67×Business & Career
Therme Erding3.59×Travel & Leisure
Bugatti Chiron3.89×Cars & Mobility
Jeep Wagoneer8.22×Cars & Mobility
Hundertwasserhaus3.22×Travel & Leisure
Nationality1.67×Politics & Society
Corfu (regional unit)1.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Gouna audience
TraitClusterScore
IndividualismJOY1.74
Design AffinityPREMIUM1.56
Sports ActivityPOWER1.51
SustainabilityBALANCE1.5
Luxury OrientationPREMIUM1.42
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for El Gouna
CountryShare
Egypt36.1%
Saudi Arabia20.6%
Kuwait5.5%

See El Gouna audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does El Gouna have in Germany?

El Gouna has an estimated audience of 328,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of El Gouna fans?

54.4% of El Gouna fans are female, 45.6% are male, with an average age of 36.9 years.

Which brands do El Gouna fans like most?

El Gouna fans show strongest brand affinity for Rossmann (1.76×), Humans (TV series) (10.34×), and Faktglaublich (18.08×) over the country average.

Where do El Gouna fans live in Germany?

El Gouna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,875), Bayern (reach 53,078), and Baden-Württemberg (reach 41,545). These three regions account for the largest share of the active audience.

What other brands do El Gouna fans also like?

Beyond El Gouna itself, the audience over-indexes on Humans (TV series) (10.34×), Faktglaublich (18.08×), Progressive rock (2.49×), and Lindy Hop (13.22×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for El Gouna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.