Rascasse Audience Intelligence

Eyeglass prescription Audience in Germany

A data profile of the people who buy, follow and care about Eyeglass prescription in Germany — modelled from more than twelve digital signal sources. Eyeglass prescription has an estimated audience of 269,598 people in Germany.

#6522among Topic in Germany#531in Health

The average Eyeglass prescription fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include El-Tagamu El Khames, Sheikh Zayed City, Northern coast of Egypt, with strongest over-indexing on El-Tagamu El Khames (43.52× the country average).

Demographically, the Eyeglass prescription audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eyeglass prescription fan in Germany is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for El-Tagamu El Khames.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyeglass prescription profile in Germany.

Audience size
270K
in Germany
Gender
64.7%♀
35.3% male
Age
36.5
average years
Country rank
#18740
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyeglass prescription fans

64.7% are female, 35.3% are male, average age 36.5.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Eyeglass prescription audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age36.5
Estimated audience size269,598
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Eyeglass prescription audience in Germany
Age bracketShare%
16-1921%
20-2926%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Eyeglass prescription audience comes from Germany.

Worldwide audience distribution share by country for Eyeglass prescription
CountryShare
United States39.1%
United Kingdom6.7%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyeglass prescription audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eyeglass prescription fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~6K1.25×
02Niedersachsen~30K1.07×
03Sachsen~10K1.04×
04Brandenburg~9K1.04×
05Bremen~2K1.03×
06Baden-Württemberg~40K1.02×
07Hessen~20K1.01×
08Rheinland-Pfalz~10K1.01×
09Sachsen-Anhalt~7K1.00×
10Thüringen~7K1.00×
11Nordrhein-Westfalen~60K0.98×
12Bayern~40K0.98×
13Saarland~3K0.96×
14Hamburg~6K0.95×
15Schleswig-Holstein~9K0.91×
16Berlin~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Eyeglass prescription, Germany
0.88×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyeglass prescription audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyeglass prescription audience
#·InterestCategoryAffinity×
01Sheikh Zayed CityTravel & Leisure45.11×
02El-Tagamu El KhamesPolitics & Society43.52×
03Northern coast of EgyptTravel & Leisure40.62×
046th of October CityTravel & Leisure29.54×
05Cairo Festival CityTravel & Leisure28.39×
06El GounaTravel & Leisure23.67×
07Al Ahly SCSports23.43×
08KarbalaTravel & Leisure22.96×
09Low-cost carrierTravel & Leisure20.36×
10University of BaghdadBusiness & Career18.58×
11RiyadhTravel & Leisure16.44×
12Red SeaTravel & Leisure13.40×
13LagosTravel & Leisure13.38×
14VotingPolitics & Society13.08×
15Cross-stitchHome & Garden11.71×
16ShawlFashion & Accessoires9.37×
17EyewearFashion & Accessoires8.04×
18Lens (optics)Technology & Electronics7.34×
19Party dressFashion & Accessoires6.23×
20TagesschauMovies & TV3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyeglass prescription audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyeglass prescription audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
IndividualismJOY1.67×
TravellingTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyeglass prescription audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
Social Media UsageJOY0.86×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyeglass prescription have in Germany?

Eyeglass prescription has an estimated audience of 269,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eyeglass prescription fans?

64.7% of Eyeglass prescription fans are female, 35.3% are male, with an average age of 36.5 years.

03

Which brands do Eyeglass prescription fans like most?

Eyeglass prescription fans show strongest brand affinity for El-Tagamu El Khames (43.52×), Sheikh Zayed City (45.11×), and Northern coast of Egypt (40.62×) over the country average.

04

Where do Eyeglass prescription fans live in Germany?

Eyeglass prescription fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Eyeglass prescription fans also like?

Beyond Eyeglass prescription itself, the audience over-indexes on Sheikh Zayed City (45.11×), Northern coast of Egypt (40.62×), Al Ahly SC (23.43×), and Cross-stitch (11.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Eyeglass prescription audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eyeglass prescription. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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