Eyeglass prescription Audience in Germany
Eyeglass prescription has an estimated audience of 269,598 people in Germany. 64.7% are female, 35.3% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: El-Tagamu El Khames, Sheikh Zayed City, Northern coast of Egypt, Al Ahly SC, Cross-stitch.
The average Eyeglass prescription fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include El-Tagamu El Khames, Sheikh Zayed City, Northern coast of Egypt, with strongest over-indexing on El-Tagamu El Khames (43.52× the country average). Demographically, the Eyeglass prescription audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Eyeglass prescription fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 36.5 |
| Estimated audience size | 269,598 |
Audience persona
The typical Eyeglass prescription fan in Germany is more female, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for El-Tagamu El Khames.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,136 | 1× |
| Bayern | 44,910 | 1.04× |
| Baden-Württemberg | 39,211 | 1.07× |
| Niedersachsen | 29,602 | 1.13× |
| Hessen | 21,570 | 1.05× |
| Rheinland-Pfalz | 13,409 | 0.99× |
| Sachsen | 13,234 | 1× |
| Berlin | 10,538 | 0.87× |
| Brandenburg | 8,457 | 1.01× |
| Schleswig-Holstein | 8,093 | 0.84× |
| Mecklenburg-Vorpommern | 7,611 | 1.48× |
| Thüringen | 6,683 | 0.97× |
| Sachsen-Anhalt | 6,302 | 0.9× |
| Hamburg | 5,731 | 0.94× |
| Saarland | 2,632 | 0.79× |
| Bremen | 2,098 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El-Tagamu El Khames | 43.52× | Politics & Society |
| Sheikh Zayed City | 45.11× | Travel & Leisure |
| Northern coast of Egypt | 40.62× | Travel & Leisure |
| Al Ahly SC | 23.43× | Sports |
| Cross-stitch | 11.71× | Home & Garden |
| 6th of October City | 29.54× | Travel & Leisure |
| Voting | 13.08× | Politics & Society |
| Low-cost carrier | 20.36× | Travel & Leisure |
| Tagesschau | 3.3× | Movies & TV |
| Cairo Festival City | 28.39× | Travel & Leisure |
| Karbala | 22.96× | Travel & Leisure |
| Lagos | 13.38× | Travel & Leisure |
| El Gouna | 23.67× | Travel & Leisure |
| Eyewear | 8.04× | Fashion & Accessoires |
| Shawl | 9.37× | Fashion & Accessoires |
| University of Baghdad | 18.58× | Business & Career |
| Riyadh | 16.44× | Travel & Leisure |
| Red Sea | 13.4× | Travel & Leisure |
| Party dress | 6.23× | Fashion & Accessoires |
| Lens (optics) | 7.34× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Creativity | OPEN | 1.83 |
| Early Adopter Mentality | POWER | 1.82 |
| Design Affinity | PREMIUM | 1.71 |
| Pet Ownership | JOY | 1.53 |
| Luxury Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.1% |
| United Kingdom | 6.7% |
| Canada | 5.0% |
See Eyeglass prescription audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Eyeglass prescription have in Germany?
Eyeglass prescription has an estimated audience of 269,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eyeglass prescription fans?
64.7% of Eyeglass prescription fans are female, 35.3% are male, with an average age of 36.5 years.
Which brands do Eyeglass prescription fans like most?
Eyeglass prescription fans show strongest brand affinity for El-Tagamu El Khames (43.52×), Sheikh Zayed City (45.11×), and Northern coast of Egypt (40.62×) over the country average.
Where do Eyeglass prescription fans live in Germany?
Eyeglass prescription fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,136), Bayern (reach 44,910), and Baden-Württemberg (reach 39,211). These three regions account for the largest share of the active audience.
What other brands do Eyeglass prescription fans also like?
Beyond Eyeglass prescription itself, the audience over-indexes on Sheikh Zayed City (45.11×), Northern coast of Egypt (40.62×), Al Ahly SC (23.43×), and Cross-stitch (11.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyeglass prescription. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.