Rascasse Audience Intelligence

Riyadh Audience in Germany

A data profile of the people who buy, follow and care about Riyadh in Germany — modelled from more than twelve digital signal sources. Riyadh has an estimated audience of 559,809 people in Germany.

#193among City in Germany#893among POI in Germany#833in Travel & Leisure

The average Riyadh fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beirut, Al Nassr FC, Kuwait, with strongest over-indexing on Beirut (17.47× the country average).

Demographically, the Riyadh audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Riyadh fan in Germany is more female, around 35.3 years old, with strong Travelling tendencies and a notable affinity for Beirut.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riyadh profile in Germany.

Audience size
560K
in Germany
Gender
55.1%♀
44.9% male
Age
35.3
average years
Country rank
#10721
POI in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riyadh fans

55.1% are female, 44.9% are male, average age 35.3.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Riyadh audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age35.3
Estimated audience size559,809
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Riyadh audience in Germany
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Riyadh audience comes from Germany.

Worldwide audience distribution share by country for Riyadh
CountryShare
Saudi Arabia32.0%
United Arab Emirates6.0%
Egypt5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riyadh audience in Germany is strongest.

Fig. 05

Top regions by affinity

Riyadh fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.84×
02Berlin~40K1.78×
03Hamburg~20K1.30×
04Bayern~100K1.28×
05Baden-Württemberg~90K1.12×
06Nordrhein-Westfalen~100K1.05×
07Bremen~5K1.05×
08Rheinland-Pfalz~20K0.89×
09Saarland~6K0.87×
10Schleswig-Holstein~20K0.86×
11Niedersachsen~40K0.82×
12Brandenburg~10K0.80×
13Thüringen~10K0.79×
14Sachsen~20K0.77×
15Mecklenburg-Vorpommern~8K0.76×
16Sachsen-Anhalt~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Riyadh, Germany
0.74×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riyadh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riyadh audience
#·InterestCategoryAffinity×
01HajjahTravel & Leisure28.30×
02DammamTravel & Leisure27.84×
03KhobarTravel & Leisure27.81×
04Al-Hilal FCSports26.43×
05JeddahPolitics & Society26.03×
06Al Nassr FCSports18.99×
07KuwaitTravel & Leisure18.89×
08Air IndiaTravel & Leisure17.52×
09BeirutTravel & Leisure17.47×
10BahrainTravel & Leisure15.83×
11OmanTravel & Leisure12.22×
12BelvedereMusic & Radio11.72×
13DubaiTravel & Leisure8.90×
14QatarTravel & Leisure8.88×
15United Arab EmiratesTravel & Leisure8.69×
16Healthy LifestylesHealth8.21×
17Turkish AirlinesTravel & Leisure6.63×
18Flightradar24Travel & Leisure6.57×
19Healthy foodHealth5.03×
20FC Bayern MunichSports2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riyadh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riyadh audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.25×
Luxury OrientationPREMIUM1.80×
Urban LifestyleOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riyadh audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Community OrientationOPEN0.73×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riyadh have in Germany?

Riyadh has an estimated audience of 559,809 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Riyadh fans?

55.1% of Riyadh fans are female, 44.9% are male, with an average age of 35.3 years.

03

Which brands do Riyadh fans like most?

Riyadh fans show strongest brand affinity for Beirut (17.47×), Al Nassr FC (18.99×), and Kuwait (18.89×) over the country average.

04

Where do Riyadh fans live in Germany?

Riyadh fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Riyadh fans also like?

Beyond Riyadh itself, the audience over-indexes on Al Nassr FC (18.99×), Kuwait (18.89×), Jeddah (26.03×), and Al-Hilal FC (26.43×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Riyadh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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