Riyadh Audience in Germany
Riyadh has an estimated audience of 559,809 people in Germany. 55.1% are female, 44.9% are male, average age 35.3. Top brand affinities: Beirut, Air India, Kuwait, Al Nassr FC, Jeddah.
Top brand affinities include Beirut, Air India, Kuwait, with strongest over-indexing on Beirut (17.47× the country average). Demographically, the Riyadh audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Riyadh fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 35.3 |
| Estimated audience size | 559,809 |
Audience persona
The typical Riyadh fan in Germany is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Beirut.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beirut | 17.47× | Travel & Leisure |
| Air India | 17.52× | Travel & Leisure |
| Kuwait | 18.89× | Travel & Leisure |
| Al Nassr FC | 18.99× | Sports |
| Jeddah | 26.03× | Politics & Society |
| Al-Hilal FC | 26.43× | Sports |
| Hajjah | 28.3× | Travel & Leisure |
| Dammam | 27.84× | Travel & Leisure |
| Dubai | 8.9× | Travel & Leisure |
| United Arab Emirates | 8.69× | Travel & Leisure |
| Oman | 12.22× | Travel & Leisure |
| FC Bayern Munich | 2.46× | Sports |
| Healthy Lifestyles | 8.21× | Health |
| Bahrain | 15.83× | Travel & Leisure |
| Healthy food | 5.03× | Health |
| Belvedere | 11.72× | Music & Radio |
| Qatar | 8.88× | Travel & Leisure |
| Khobar | 27.81× | Travel & Leisure |
| Turkish Airlines | 6.63× | Travel & Leisure |
| Baghdad | 12.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.58 |
| Price Sensitivity | PREMIUM | 1.38 |
| Spirituality | BALANCE | 1.25 |
| Career Orientation | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 32.1% |
| United Arab Emirates | 6.0% |
| Egypt | 5.0% |
See Riyadh audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riyadh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.