Al-Hilal FC Audience in Germany
Al-Hilal FC has an estimated audience of 441,305 people in Germany. 59.9% are female, 40.1% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BP, Sideboard, Gold mining, Koch Industries, Coal.
The average Al-Hilal FC fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BP, Sideboard, Gold mining, with strongest over-indexing on BP (49.28× the country average). Demographically, the Al-Hilal FC audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Al-Hilal FC fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 33.7 |
| Estimated audience size | 441,305 |
Audience persona
The typical Al-Hilal FC fan in Germany is more female, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for BP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,052 | 1.23× |
| Bayern | 76,698 | 1.08× |
| Baden-Württemberg | 75,299 | 1.25× |
| Niedersachsen | 44,095 | 1.03× |
| Hessen | 42,344 | 1.26× |
| Rheinland-Pfalz | 22,487 | 1.02× |
| Berlin | 20,610 | 1.04× |
| Sachsen | 17,017 | 0.79× |
| Schleswig-Holstein | 14,815 | 0.93× |
| Hamburg | 12,170 | 1.22× |
| Brandenburg | 11,088 | 0.81× |
| Sachsen-Anhalt | 8,114 | 0.71× |
| Thüringen | 7,814 | 0.69× |
| Saarland | 6,132 | 1.13× |
| Mecklenburg-Vorpommern | 5,963 | 0.71× |
| Bremen | 4,116 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BP | 49.28× | Cars & Mobility |
| Sideboard | 33.8× | Home & Garden |
| Gold mining | 24.33× | Business & Career |
| Koch Industries | 48.74× | Business & Career |
| Coal | 28.5× | Home & Garden |
| Fossil fuel | 19.99× | Politics & Society |
| Petroleum industry | 20.55× | Business & Career |
| ExxonMobil | 32.15× | Cars & Mobility |
| Charcoal | 13.73× | Home & Garden |
| Al Nassr FC | 17.63× | Sports |
| Food preservation | 15.49× | Food & Beverages |
| Food storage | 25.58× | Home & Garden |
| Petroleum | 13.98× | Cars & Mobility |
| Salma Hayek | 10.52× | Movies & TV |
| Exxon | 43.7× | Cars & Mobility |
| Food processing | 10.48× | Food & Beverages |
| Khobar | 34.7× | Travel & Leisure |
| Hydropower | 21.52× | Business & Career |
| Food industry | 8.92× | Food & Beverages |
| Energy service company | 20.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.36 |
| Spirituality | BALANCE | 1.9 |
| Design Affinity | PREMIUM | 1.8 |
| Individualism | JOY | 1.79 |
| Career Orientation | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.4% |
| United States | 7.5% |
| Saudi Arabia | 5.9% |
See Al-Hilal FC audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Al-Hilal FC have in Germany?
Al-Hilal FC has an estimated audience of 441,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Al-Hilal FC fans?
59.9% of Al-Hilal FC fans are female, 40.1% are male, with an average age of 33.7 years.
Which brands do Al-Hilal FC fans like most?
Al-Hilal FC fans show strongest brand affinity for BP (49.28×), Sideboard (33.8×), and Gold mining (24.33×) over the country average.
Where do Al-Hilal FC fans live in Germany?
Al-Hilal FC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,052), Bayern (reach 76,698), and Baden-Württemberg (reach 75,299). These three regions account for the largest share of the active audience.
What other brands do Al-Hilal FC fans also like?
Beyond Al-Hilal FC itself, the audience over-indexes on Sideboard (33.8×), Gold mining (24.33×), Koch Industries (48.74×), and Coal (28.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Al-Hilal FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.