Rascasse Audience Intelligence

Fossil fuel Audience in Germany

A data profile of the people who buy, follow and care about Fossil fuel in Germany — modelled from more than twelve digital signal sources. Fossil fuel has an estimated audience of 1,016,287 people in Germany.

#3125among Topic in Germany#281in Politics & Society

The average Fossil fuel fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar power, Efficient energy use, Renewable energy, with strongest over-indexing on Solar power (12.18× the country average).

Demographically, the Fossil fuel audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fossil fuel fan in Germany is more male, around 47.0 years old, with strong Individualism tendencies and a notable affinity for Solar power.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fossil fuel profile in Germany.

Audience size
1M
in Germany
Gender
38.2%♀
61.8% male
Age
47.0
average years
Country rank
#6427
Topic in Germany
Fig. 01

Search interest · 12-month trend

+87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fossil fuel fans

38.2% are female, 61.8% are male, average age 47.0.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Fossil fuel audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age47.0
Estimated audience size1,016,287
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Fossil fuel audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3918%
40-4925%
50+40%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Fossil fuel audience comes from Germany.

Worldwide audience distribution share by country for Fossil fuel
CountryShare
United States36.5%
Germany7.8%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fossil fuel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fossil fuel fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.18×
02Nordrhein-Westfalen~200K1.10×
03Bayern~200K1.10×
04Bremen~9K1.09×
05Berlin~50K1.08×
06Baden-Württemberg~100K1.06×
07Schleswig-Holstein~40K1.05×
08Hessen~80K1.01×
09Brandenburg~30K1.01×
10Rheinland-Pfalz~50K0.99×
11Sachsen-Anhalt~30K0.99×
12Hamburg~20K0.97×
13Sachsen~50K0.95×
14Saarland~10K0.95×
15Thüringen~20K0.94×
16Mecklenburg-Vorpommern~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Fossil fuel, Germany
0.89×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fossil fuel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fossil fuel audience
#·InterestCategoryAffinity×
01RDSMovies & TV33.78×
02Al-Hilal FCSports19.99×
03Volkswagen ID.3Cars & Mobility19.26×
04Solar powerHome & Garden12.18×
05Efficient energy useTechnology & Electronics10.76×
06PhotovoltaicsHome & Garden10.40×
07Photovoltaic systemHome & Garden10.29×
08Energy conservationHome & Garden9.78×
09Renewable energyBusiness & Career9.37×
10Wind powerHome & Garden8.71×
11Solar cellHome & Garden7.50×
12Der TagesspiegelNews7.42×
13VattenfallHome & Garden6.33×
14Sustainable energyHome & Garden4.71×
15Solar energyHome & Garden4.34×
16Online newspaperNews4.32×
17Public transportCars & Mobility4.10×
18HugendubelShopping3.67×
19EnergyHome & Garden2.87×
20TagesschauMovies & TV2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fossil fuel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fossil fuel audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.13×
SustainabilityBALANCE2.55×
Early Adopter MentalityPOWER2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fossil fuel audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.42×
Luxury OrientationPREMIUM0.60×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fossil fuel have in Germany?

Fossil fuel has an estimated audience of 1,016,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fossil fuel fans?

38.2% of Fossil fuel fans are female, 61.8% are male, with an average age of 47.0 years.

03

Which brands do Fossil fuel fans like most?

Fossil fuel fans show strongest brand affinity for Solar power (12.18×), Efficient energy use (10.76×), and Renewable energy (9.37×) over the country average.

04

Where do Fossil fuel fans live in Germany?

Fossil fuel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fossil fuel fans also like?

Beyond Fossil fuel itself, the audience over-indexes on Efficient energy use (10.76×), Renewable energy (9.37×), Photovoltaics (10.4×), and RDS (33.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Fossil fuel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fossil fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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