ExxonMobil Audience in Germany
ExxonMobil has an estimated audience of 277,115 people in Germany. 40.9% are female, 59.1% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Esso, Payback, Exxon, Tagesschau, Government.
The average ExxonMobil fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Esso, Payback, Exxon, with strongest over-indexing on Esso (23.64× the country average). Demographically, the ExxonMobil audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of ExxonMobil fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 44.3 |
| Estimated audience size | 277,115 |
Audience persona
The typical ExxonMobil fan in Germany is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Esso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,648 | 1× |
| Niedersachsen | 51,820 | 1.93× |
| Bayern | 48,037 | 1.08× |
| Baden-Württemberg | 40,023 | 1.06× |
| Hessen | 32,065 | 1.52× |
| Berlin | 14,567 | 1.18× |
| Rheinland-Pfalz | 11,979 | 0.86× |
| Hamburg | 10,832 | 1.73× |
| Sachsen | 9,420 | 0.69× |
| Schleswig-Holstein | 8,830 | 0.89× |
| Brandenburg | 5,470 | 0.64× |
| Sachsen-Anhalt | 4,131 | 0.58× |
| Thüringen | 3,884 | 0.55× |
| Mecklenburg-Vorpommern | 2,821 | 0.53× |
| Bremen | 2,708 | 1.14× |
| Saarland | 2,154 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esso | 23.64× | Cars & Mobility |
| Payback | 18.17× | Shopping |
| Exxon | 52.47× | Cars & Mobility |
| Tagesschau | 2.82× | Movies & TV |
| Government | 9.02× | Politics & Society |
| Commerzbank | 3.07× | Business & Career |
| Motor oil | 7.52× | Cars & Mobility |
| Bauhaus | 2.64× | Shopping |
| Aral AG | 2.73× | Cars & Mobility |
| Efficient energy use | 3.59× | Technology & Electronics |
| Targobank | 3.48× | Business & Career |
| 2.2× | Internet & Social Media | |
| Wikipedia | 2.31× | Internet & Social Media |
| Deutsche Bank | 3.27× | Business & Career |
| Sparkasse | 2.5× | Business & Career |
| Mining | 5.29× | Business & Career |
| Vattenfall | 4.49× | Home & Garden |
| Postbank | 2.41× | Business & Career |
| ADAC | 2.71× | Cars & Mobility |
| Edeka | 1.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.52 |
| Patriotism | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Tradition | CONSERVATISM | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| India | 11.0% |
| Indonesia | 5.7% |
See ExxonMobil audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- Agip (661,859)
Frequently asked questions
How many fans does ExxonMobil have in Germany?
ExxonMobil has an estimated audience of 277,115 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of ExxonMobil fans?
40.9% of ExxonMobil fans are female, 59.1% are male, with an average age of 44.3 years.
Which brands do ExxonMobil fans like most?
ExxonMobil fans show strongest brand affinity for Esso (23.64×), Payback (18.17×), and Exxon (52.47×) over the country average.
Where do ExxonMobil fans live in Germany?
ExxonMobil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,648), Niedersachsen (reach 51,820), and Bayern (reach 48,037). These three regions account for the largest share of the active audience.
What other brands do ExxonMobil fans also like?
Beyond ExxonMobil itself, the audience over-indexes on Payback (18.17×), Exxon (52.47×), Tagesschau (2.82×), and Government (9.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ExxonMobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.