Mining Audience in Germany
Mining has an estimated audience of 2,465,449 people in Germany. 29.2% are female, 70.8% are male, average age 41.0. Top brand affinities: Urban Outfitters, Progressive rock, Unique Gifts, Pillow, Birthday Gifts.
Top brand affinities include Urban Outfitters, Progressive rock, Unique Gifts, with strongest over-indexing on Urban Outfitters (2.29× the country average). Demographically, the Mining audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Mining fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 41.0 |
| Estimated audience size | 2,465,449 |
Audience persona
The typical Mining fan in Germany is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.29× | Shopping |
| Progressive rock | 2.16× | Music & Radio |
| Unique Gifts | 1.78× | Shopping |
| Pillow | 1.75× | Home & Garden |
| Birthday Gifts | 1.75× | Kids & Family |
| HardwareZone | 21.22× | Technology & Electronics |
| Grappling | 1.56× | Sports |
| Ensiferum | 8.68× | Music & Radio |
| Icon (magazine) | 1.64× | Arts & Culture |
| Google Analytics | 1.65× | Internet & Social Media |
| Minestrone | 1.57× | Food & Beverages |
| Home Delivery | 1.61× | Food & Beverages |
| MK | 1.67× | Music & Radio |
| Carrie (novel) | 3.25× | Literature |
| Staycation | 2.16× | Home & Garden |
| JDSU | 1.82× | Business & Career |
| Justice | 1.95× | Politics & Society |
| Superior Hiking Trail | 5.89× | Travel & Leisure |
| Oktay Kaynarca | 3.66× | Movies & TV |
| Oral, Kazakhstan | 3.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Need for Security | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.34 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 9.0% |
| Australia | 5.2% |
See Mining audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.