Mining Audience in Germany
A data profile of the people who buy, follow and care about Mining in Germany — modelled from more than twelve digital signal sources. Mining has an estimated audience of 2,465,449 people in Germany.
The average Mining fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include Eni, Gold mining, John Deere, with strongest over-indexing on Eni (19.26× the country average).
Demographically, the Mining audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mining fan in Germany is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Eni.
At a glance
The key figures that characterise the Mining profile in Germany.
Search interest · 12-month trend
Demographics of Mining fans
29.2% are female, 70.8% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 41.0 |
| Estimated audience size | 2,465,449 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Mining audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 9.0% |
| Australia | 5.2% |
Geography
Where the Mining audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 1.98× | |
| 02 | Hessen | ~300K | 1.80× | |
| 03 | Bayern | ~600K | 1.49× | |
| 04 | Nordrhein-Westfalen | ~700K | 1.29× | |
| 05 | Thüringen | ~70K | 1.15× | |
| 06 | Sachsen-Anhalt | ~70K | 1.06× | |
| 07 | Saarland | ~30K | 0.98× | |
| 08 | Bremen | ~20K | 0.91× | |
| 09 | Brandenburg | ~70K | 0.89× | |
| 10 | Rheinland-Pfalz | ~100K | 0.83× | |
| 11 | Berlin | ~90K | 0.83× | |
| 12 | Niedersachsen | ~200K | 0.82× | |
| 13 | Mecklenburg-Vorpommern | ~40K | 0.82× | |
| 14 | Baden-Württemberg | ~300K | 0.81× | |
| 15 | Hamburg | ~40K | 0.79× | |
| 16 | Schleswig-Holstein | ~60K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mining audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Enel | Home & Garden | 23.80× | ||
| 02 | Eni | Cars & Mobility | 19.26× | ||
| 03 | RDS | Movies & TV | 12.30× | ||
| 04 | Gold mining | Business & Career | 10.53× | ||
| 05 | Petroleum industry | Business & Career | 7.55× | ||
| 06 | John Deere | Cars & Mobility | 7.22× | ||
| 07 | Motor oil | Cars & Mobility | 4.83× | ||
| 08 | Wood carving | Home & Garden | 4.17× | ||
| 09 | Forestry | Home & Garden | 4.15× | ||
| 10 | Würth | Home & Garden | 3.88× | ||
| 11 | Tour de France | Sports | 3.12× | ||
| 12 | MSN | News | 2.70× | ||
| 13 | Aral AG | Cars & Mobility | 2.41× | ||
| 14 | Tipico | Games | 2.33× | ||
| 15 | ADAC | Cars & Mobility | 2.09× | ||
| 16 | Online newspaper | News | 2.07× | ||
| 17 | Postbank | Business & Career | 1.90× | ||
| 18 | Tagesschau | Movies & TV | 1.74× | ||
| 19 | Ryanair | Travel & Leisure | 1.67× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.65× |
Personality of the Mining audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.94× | |
| Patriotism | CONSERVATISM | 1.90× | |
| Risk Appetite | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Price Sensitivity | PREMIUM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Frequently asked questions
How many fans does Mining have in Germany?
Mining has an estimated audience of 2,465,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mining fans?
29.2% of Mining fans are female, 70.8% are male, with an average age of 41.0 years.
Which brands do Mining fans like most?
Mining fans show strongest brand affinity for Eni (19.26×), Gold mining (10.53×), and John Deere (7.22×) over the country average.
Where do Mining fans live in Germany?
Mining fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Mining fans also like?
Beyond Mining itself, the audience over-indexes on Gold mining (10.53×), John Deere (7.22×), RDS (12.3×), and Tagesschau (1.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
See Mining audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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