Mining Audience in Germany
Mining has an estimated audience of 2,465,449 people in Germany. 29.2% are female, 70.8% are male, average age 41.0. Top brand affinities: Gold mining, Tagesschau, Google News, Transfermarkt, John Deere.
Top brand affinities include Gold mining, Tagesschau, Google News, with strongest over-indexing on Gold mining (13.04× the country average). Demographically, the Mining audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Mining fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 41.0 |
| Estimated audience size | 2,465,449 |
Audience persona
The typical Mining fan in Germany is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Gold mining.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gold mining | 13.04× | Business & Career |
| Tagesschau | 2.18× | Movies & TV |
| Google News | 3.93× | News |
| Transfermarkt | 2.52× | Sports |
| John Deere | 6.44× | Cars & Mobility |
| Wood carving | 5.37× | Home & Garden |
| Pets | 1.58× | Pets & Animals |
| Ruhr | 4.26× | Travel & Leisure |
| Forestry | 4.37× | Home & Garden |
| Hygiene | 2.64× | Beauty & Wellness |
| Automobiles | 1.58× | Cars & Mobility |
| Aral AG | 1.86× | Cars & Mobility |
| Semi-trailer truck | 6.97× | Cars & Mobility |
| AutoScout24 | 1.8× | Cars & Mobility |
| Obi (store) | 1.56× | Shopping |
| Renault Trucks | 11.53× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Aluminium | 3.58× | Home & Garden |
| Hundeurlaub | 5.89× | Pets & Animals |
| Cro (rapper) | 3.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Need for Security | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.34 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 9.0% |
| Australia | 5.2% |
See Mining audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.