Mining Audience in United States

Mining logo

Mining has an estimated audience of 14,066,139 people in United States. 48.1% are female, 51.9% are male, average age 35.6. Top regions: California, Texas, Washington. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Grinch, Hipster.

The average Mining fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (40.71× the country average). Demographically, the Mining audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Mining fans

Demographic split for Mining audience in United States
MetricValue
Female48.1%
Male51.9%
Average age35.6
Estimated audience size14,066,139

Audience persona

The typical Mining fan in United States is balanced, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Mining in United States
RegionReachAffinity
California2,903,4781.88×
Texas1,208,9981×
Washington842,2962.99×
Florida812,0830.85×
New York709,0620.9×
Georgia407,8250.94×
Pennsylvania405,6720.86×
North Carolina390,7880.92×
Illinois364,2730.78×
Michigan363,9530.99×
Arizona338,3651.18×
Virginia333,6820.97×
Ohio305,5650.71×
New Jersey300,4810.84×
Colorado278,4521.26×
Nevada228,8051.68×
Tennessee225,5460.8×
Missouri217,7990.96×
Minnesota216,4851.07×
Oregon199,1291.24×
Indiana194,9350.76×
Massachusetts189,2490.68×
Wisconsin186,9520.88×
Maryland184,7810.76×
South Carolina176,2090.83×
Utah162,6071.29×
Kentucky154,3710.88×
Oklahoma145,6520.93×
Connecticut138,3970.98×
Alabama134,3850.68×
Arkansas129,6671.12×
Louisiana123,5210.68×
Idaho99,6531.41×
Kansas90,7360.82×
Iowa84,4430.73×
Mississippi80,3070.69×
West Virginia73,0721.12×
New Mexico58,6490.83×
Montana58,5151.5×
Nebraska49,1960.7×
Alaska46,8431.56×
Hawaii46,1040.76×
South Dakota43,6291.34×
Washington, District of Columbia42,0741×
New Hampshire39,0750.71×
Maine35,4010.7×
Rhode Island26,9510.6×
Wyoming24,2711.16×
North Dakota23,4650.81×
Delaware22,4120.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mining audience
BrandAffinityCategory
Historic site40.71×Arts & Culture
Vocal harmony13.9×Music & Radio
Governor of Michigan15.35×Politics & Society
Grinch7.08×Movies & TV
Hipster16.72×Politics & Society
Fairy godmother12.41×Literature
Hibachi12.19×Food & Beverages
Goop8.24×Internet & Social Media
Wok9.43×Food & Beverages
Mathcore10.35×Music & Radio
Cherish (group)13.24×Music & Radio
Google Home7.44×Technology & Electronics
Natural rubber2.33×Cars & Mobility
El Paso County, Colorado14.1×Travel & Leisure
La Jolla9.46×Travel & Leisure
TV Fanatic10.6×Movies & TV
Minnesota1.65×Travel & Leisure
Grace Slick8.28×Music & Radio
Gift registry12.32×Kids & Family
headspace8.67×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mining audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
DIY MentalityTHRILL1.42
PatriotismCONSERVATISM1.34
Pet OwnershipJOY1.32
Design AffinityPREMIUM1.28
LGBTQ+ IdentityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Mining
CountryShare
United States24.7%
Brazil9.0%
Australia5.2%

See Mining audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Mining have in United States?

Mining has an estimated audience of 14,066,139 people in United States, concentrated in California and Texas.

What is the gender split and age of Mining fans?

48.1% of Mining fans are female, 51.9% are male, with an average age of 35.6 years.

Which brands do Mining fans like most?

Mining fans show strongest brand affinity for Historic site (40.71×), Vocal harmony (13.9×), and Governor of Michigan (15.35×) over the country average.

Where do Mining fans live in United States?

Mining fans in United States are most concentrated in California (reach 2,903,478), Texas (reach 1,208,998), and Washington (reach 842,296). These three regions account for the largest share of the active audience.

What other brands do Mining fans also like?

Beyond Mining itself, the audience over-indexes on Vocal harmony (13.9×), Governor of Michigan (15.35×), Grinch (7.08×), and Hipster (16.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.