Rascasse Audience Intelligence

Mining Audience in United States

A data profile of the people who buy, follow and care about Mining in United States — modelled from more than twelve digital signal sources. Mining has an estimated audience of 14,066,139 people in United States.

#95among Field of study in United States#1689among Topic in United States#259in Business & Career

The average Mining fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Masters Tournament, Golf Channel, Tractor Supply Company, with strongest over-indexing on Masters Tournament (3.9× the country average).

Demographically, the Mining audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mining fan in United States is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Masters Tournament.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mining profile in United States.

Audience size
14.1M
in United States
Gender
48.1%♀
51.9% male
Age
35.6
average years
Country rank
#2505
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mining fans

48.1% are female, 51.9% are male, average age 35.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Mining audience in United States
MetricValue
Female48.1%
Male51.9%
Average age35.6
Estimated audience size14,066,139
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Mining audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3914%
40-4914%
50+19%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Mining audience comes from United States.

Worldwide audience distribution share by country for Mining
CountryShare
United States24.7%
Brazil9.0%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mining audience in United States is strongest.

Fig. 05

Top regions by affinity

Mining fans by region: top regions in United States
#RegionReachAffinity×
01Washington~700K2.47×
02Utah~200K1.82×
03Montana~60K1.61×
04California~2.5M1.58×
05Alaska~40K1.43×
06Idaho~100K1.42×
07Wyoming~30K1.39×
08Nevada~200K1.34×
09South Dakota~40K1.26×
10Oregon~200K1.25×
11West Virginia~80K1.16×
12Colorado~300K1.13×
13Arizona~300K1.10×
14Minnesota~200K1.06×
15Oklahoma~200K1.02×
16Arkansas~100K1.02×
17Texas~1M1.00×
18New Mexico~70K0.98×
19Wisconsin~200K0.95×
20Hawaii~60K0.95×
21North Dakota~30K0.95×
22Missouri~200K0.94×
23Michigan~300K0.93×
24Connecticut~100K0.93×
25Georgia~400K0.92×
26Ohio~400K0.92×
27North Carolina~400K0.92×
28Virginia~300K0.92×
29Kansas~100K0.92×
30Kentucky~200K0.90×
31Tennessee~200K0.87×
32Nebraska~60K0.87×
33Washington, District of Columbia~40K0.84×
34Pennsylvania~400K0.83×
35South Carolina~200K0.83×
36Iowa~100K0.83×
37Maine~40K0.82×
38Indiana~200K0.81×
39New Hampshire~40K0.79×
40New York~600K0.78×
41Mississippi~90K0.78×
42Alabama~200K0.77×
43Illinois~400K0.76×
44New Jersey~300K0.76×
45Louisiana~100K0.74×
46Delaware~30K0.74×
47Florida~700K0.73×
48Maryland~200K0.73×
49Rhode Island~30K0.72×
50Massachusetts~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Mining, United States
0.64×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mining audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mining audience
#·InterestCategoryAffinity×
01Food storageHome & Garden4.45×
02Masters TournamentSports3.90×
03High-net-worth individualBusiness & Career3.87×
04Family carCars & Mobility3.68×
05Food processingFood & Beverages3.64×
06Rural KingHome & Garden3.62×
07Tractor Supply CompanyShopping3.06×
08Golf ChannelSports2.84×
09MetaphysicsBusiness & Career2.51×
10CarpentryHome & Garden2.46×
11Google NewsNews2.26×
12NBA FinalsSports2.25×
13College basketballSports2.24×
14FedExBusiness & Career2.17×
15Hardware storeHome & Garden2.00×
16MenardsHome & Garden1.77×
17AutoZoneCars & Mobility1.73×
18GeneticsKids & Family1.71×
19Planet FitnessSports1.65×
20IKEAHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mining audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mining audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Family OrientationCONSERVATISM1.63×
IndulgenceJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mining audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Healthy LifestyleBALANCE0.86×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mining have in United States?

Mining has an estimated audience of 14,066,139 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mining fans?

48.1% of Mining fans are female, 51.9% are male, with an average age of 35.6 years.

03

Which brands do Mining fans like most?

Mining fans show strongest brand affinity for Masters Tournament (3.9×), Golf Channel (2.84×), and Tractor Supply Company (3.06×) over the country average.

04

Where do Mining fans live in United States?

Mining fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and Washington (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mining fans also like?

Beyond Mining itself, the audience over-indexes on Golf Channel (2.84×), Tractor Supply Company (3.06×), NBA Finals (2.25×), and Food processing (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Mining audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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