A data profile of the people who buy, follow and care about Mining in Brazil — modelled from more than twelve digital signal sources. Mining has an estimated audience of 5,097,710 people in Brazil.
Mining has an estimated audience of 5,097,710 people in Brazil. 39.6% are female, 60.4% are male, average age 43.4. Top brand affinities: Makita, Localiza, Public transport, Fertilizer, Enel.
Top brand affinities include Makita, Localiza, Public transport, with strongest over-indexing on Makita (4.87× the country average).
Demographically, the Mining audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Mining fan in Brazil is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Makita.
The key figures that characterise the Mining profile in Brazil.
39.6% are female, 60.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 43.4 |
| Estimated audience size | 5,097,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Mining audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 9.0% |
| Australia | 5.2% |
The strongest cross-interests of the Mining audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 4.87× | ||
| 02 | Caterpillar | Fashion & Accessoires | 4.78× | ||
| 03 | Solar power | Home & Garden | 4.37× | ||
| 04 | Virtual private network | Technology & Electronics | 4.16× | ||
| 05 | Liam Neeson | Movies & TV | 3.03× | ||
| 06 | Fertilizer | Home & Garden | 3.01× | ||
| 07 | Forestry | Home & Garden | 2.70× | ||
| 08 | Masonry | Home & Garden | 2.57× | ||
| 09 | Sustainable energy | Home & Garden | 2.49× | ||
| 10 | Public transport | Cars & Mobility | 2.41× | ||
| 11 | Al Pacino | Movies & TV | 2.41× | ||
| 12 | Petrobras | Cars & Mobility | 2.39× | ||
| 13 | Localiza | Cars & Mobility | 2.02× | ||
| 14 | Innovation | Business & Career | 1.98× | ||
| 15 | Bossa nova | Music & Radio | 1.93× | ||
| 16 | Google Maps | Internet & Social Media | 1.92× | ||
| 17 | Enel | Home & Garden | 1.84× | ||
| 18 | Forró | Music & Radio | 1.61× | ||
| 19 | MSN | News | 1.60× | ||
| 20 | Wikipedia | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Convenience Orientation | PREMIUM | 1.82× | |
| Sustainability | BALANCE | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.26× | |
| Luxury Orientation | PREMIUM | 0.36× | |
| Healthy Lifestyle | BALANCE | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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