Liqui Moly Audience in Germany
Liqui Moly has an estimated audience of 921,326 people in Germany. 15.0% are female, 85.0% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, Aral AG, European Men's Handball Championship, THW Kiel, Commerzbank.
The average Liqui Moly fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, Aral AG, European Men's Handball Championship, with strongest over-indexing on IHF World Men's Handball Championship (9.16× the country average). Demographically, the Liqui Moly audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Liqui Moly fans
| Metric | Value |
|---|---|
| Female | 15.0% |
| Male | 85.0% |
| Average age | 42.5 |
| Estimated audience size | 921,326 |
Audience persona
The typical Liqui Moly fan in Germany is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,826 | 1.08× |
| Bayern | 196,822 | 1.33× |
| Baden-Württemberg | 186,715 | 1.49× |
| Niedersachsen | 96,906 | 1.08× |
| Hessen | 91,827 | 1.31× |
| Rheinland-Pfalz | 48,141 | 1.04× |
| Sachsen | 35,527 | 0.79× |
| Schleswig-Holstein | 33,356 | 1.01× |
| Berlin | 24,764 | 0.6× |
| Brandenburg | 22,933 | 0.8× |
| Thüringen | 18,699 | 0.8× |
| Sachsen-Anhalt | 17,025 | 0.71× |
| Hamburg | 15,544 | 0.75× |
| Saarland | 13,615 | 1.2× |
| Bremen | 11,102 | 1.41× |
| Mecklenburg-Vorpommern | 10,635 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 9.16× | Sports |
| Aral AG | 5.63× | Cars & Mobility |
| European Men's Handball Championship | 20.69× | Sports |
| THW Kiel | 18.31× | Sports |
| Commerzbank | 4.58× | Business & Career |
| Western Union | 6.69× | Business & Career |
| WeTransfer | 6.59× | Internet & Social Media |
| Rhein-Neckar Löwen | 15.98× | Sports |
| AutoScout24 | 3.56× | Cars & Mobility |
| Handball-Bundesliga | 10.45× | Sports |
| Sparkasse | 3.43× | Business & Career |
| SG Flensburg-Handewitt | 14.66× | Sports |
| FRITZ!Box | 3.47× | Technology & Electronics |
| Fielmann | 3.89× | Health |
| Vodafone | 2.95× | Technology & Electronics |
| Netto Marken-Discount | 2.51× | Shopping |
| Postbank | 2.96× | Business & Career |
| Edeka | 2.33× | Shopping |
| Burger King | 2.75× | Food & Beverages |
| Aldi | 2.3× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Need for Security | CONSERVATISM | 1.36 |
| DIY Mentality | THRILL | 1.15 |
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.06 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.5% |
| United States | 8.2% |
| Poland | 3.7% |
See Liqui Moly audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Agip (661,859)
- TotalEnergies (579,399)
Frequently asked questions
How many fans does Liqui Moly have in Germany?
Liqui Moly has an estimated audience of 921,326 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liqui Moly fans?
15.0% of Liqui Moly fans are female, 85.0% are male, with an average age of 42.5 years.
Which brands do Liqui Moly fans like most?
Liqui Moly fans show strongest brand affinity for IHF World Men's Handball Championship (9.16×), Aral AG (5.63×), and European Men's Handball Championship (20.69×) over the country average.
Where do Liqui Moly fans live in Germany?
Liqui Moly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,826), Bayern (reach 196,822), and Baden-Württemberg (reach 186,715). These three regions account for the largest share of the active audience.
What other brands do Liqui Moly fans also like?
Beyond Liqui Moly itself, the audience over-indexes on Aral AG (5.63×), European Men's Handball Championship (20.69×), THW Kiel (18.31×), and Commerzbank (4.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liqui Moly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.