Rascasse Audience Intelligence

Liqui Moly Target Market in Germany

A data profile of the people who buy, follow and care about Liqui Moly in Germany — modelled from more than twelve digital signal sources. Liqui Moly has an estimated audience of 926,770 people in Germany.

#4among Fuel / petrol in Germany#911among Brand in Germany#338in Cars & Mobility

The average Liqui Moly fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include European Men's Handball Championship, IHF World Men's Handball Championship, THW Kiel, with strongest over-indexing on European Men's Handball Championship (20.69× the country average).

Demographically, the Liqui Moly audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Liqui Moly fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for European Men's Handball Championship.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liqui Moly profile in Germany.

Audience size
927K
in Germany
Gender
15.0%♀
85.0% male
Age
42.5
average years
Country rank
#6974
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Liqui Moly

15.0% are female, 85.0% are male, average age 42.5.

Fig. 02

Gender split

15.0%
Female
85.0%
Male
Demographic split for Liqui Moly audience in Germany
MetricValue
Female15.0%
Male85.0%
Average age42.5
Estimated audience size926,770
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Liqui Moly audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Liqui Moly audience comes from Germany.

Worldwide audience distribution share by country for Liqui Moly
CountryShare
Germany20.8%
United States8.0%
Poland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liqui Moly audience in Germany is strongest.

Fig. 05

Top regions by affinity

Liqui Moly customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.49×
02Saarland~20K1.37×
03Bayern~200K1.29×
04Bremen~10K1.27×
05Hessen~90K1.26×
06Rheinland-Pfalz~50K1.12×
07Niedersachsen~100K1.09×
08Nordrhein-Westfalen~200K1.04×
09Schleswig-Holstein~30K0.97×
10Thüringen~20K0.87×
11Brandenburg~20K0.83×
12Sachsen~40K0.81×
13Sachsen-Anhalt~20K0.79×
14Hamburg~20K0.72×
15Mecklenburg-Vorpommern~10K0.66×
16Berlin~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Liqui Moly, Germany
0.58×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liqui Moly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liqui Moly audience
#·InterestCategoryAffinity×
01European Men's Handball ChampionshipSports20.69×
02THW KielSports18.31×
03Rhein-Neckar LöwenSports15.98×
04SG Flensburg-HandewittSports14.66×
05Handball-BundesligaSports10.45×
06IHF World Men's Handball ChampionshipSports9.16×
07Western UnionBusiness & Career6.69×
08WeTransferInternet & Social Media6.59×
09Aral AGCars & Mobility5.63×
10CommerzbankBusiness & Career4.58×
11FielmannHealth3.89×
12AutoScout24Cars & Mobility3.56×
13FRITZ!BoxTechnology & Electronics3.47×
14SparkasseBusiness & Career3.43×
15VodafoneTechnology & Electronics2.95×
16Burger KingFood & Beverages2.75×
17Netto Marken-DiscountShopping2.51×
18EdekaShopping2.33×
19AldiShopping2.30×
20REWEShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liqui Moly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liqui Moly audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
Quality AwarenessPREMIUM1.41×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liqui Moly audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.40×
ExtroversionTHRILL0.42×
IndividualismJOY0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Liqui Moly's target market in Germany?

Liqui Moly's target market in Germany covers an estimated 926,770 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Liqui Moly customers?

15.0% of the Liqui Moly audience are female, 85.0% are male, with an average age of 42.5 years.

03

Which brands do Liqui Moly fans like most?

Liqui Moly fans show strongest brand affinity for European Men's Handball Championship (20.69×), IHF World Men's Handball Championship (9.16×), and THW Kiel (18.31×) over the country average.

04

Where do Liqui Moly fans live in Germany?

Liqui Moly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Liqui Moly fans also like?

Beyond Liqui Moly itself, the audience over-indexes on IHF World Men's Handball Championship (9.16×), THW Kiel (18.31×), Commerzbank (4.58×), and Western Union (6.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in Germany

See Liqui Moly audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Liqui Moly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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