Handball-Bundesliga Audience in Germany
Handball-Bundesliga has an estimated audience of 1,626,295 people in Germany. 33.1% are female, 66.9% are male, average age 37.7. Top regions: Sachsen-Anhalt, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: IHF World Women's Handball Championship, IHF World Men's Handball Championship, Handball, Juri Knorr, Sky Sport.
The average Handball-Bundesliga fan in Germany is 37.7 years old, more male, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include IHF World Women's Handball Championship, IHF World Men's Handball Championship, Handball, with strongest over-indexing on IHF World Women's Handball Championship (57.16× the country average). Demographically, the Handball-Bundesliga audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Handball
Demographics of Handball-Bundesliga fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 37.7 |
| Estimated audience size | 1,626,295 |
Audience persona
The typical Handball-Bundesliga fan in Germany is more male, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Women's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 194,873 | 4.62× |
| Nordrhein-Westfalen | 137,583 | 0.39× |
| Schleswig-Holstein | 125,708 | 2.15× |
| Niedersachsen | 122,228 | 0.77× |
| Baden-Württemberg | 109,147 | 0.49× |
| Bayern | 73,756 | 0.28× |
| Thüringen | 70,422 | 1.7× |
| Hessen | 69,509 | 0.56× |
| Sachsen | 68,751 | 0.86× |
| Brandenburg | 63,157 | 1.25× |
| Berlin | 42,665 | 0.59× |
| Mecklenburg-Vorpommern | 31,530 | 1.02× |
| Rheinland-Pfalz | 23,254 | 0.29× |
| Hamburg | 21,196 | 0.58× |
| Saarland | 4,220 | 0.21× |
| Bremen | 3,315 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Women's Handball Championship | 57.16× | Sports |
| IHF World Men's Handball Championship | 24.5× | Sports |
| Handball | 8.52× | Sports |
| Juri Knorr | 15.7× | Sports |
| Sky Sport | 8.65× | Sports |
| Alfred Gislason | 13.81× | Sports |
| European Men's Handball Championship | 9.53× | Sports |
| SG Flensburg-Handewitt | 12.39× | Sports |
| THW Kiel | 9.29× | Sports |
| International Handball Federation | 19.48× | Sports |
| Liqui Moly | 9.06× | Cars & Mobility |
| Johannes Golla | 13.33× | Sports |
| FIFA World Cup | 1.79× | Sports |
| Yours Clothing | 18.78× | Fashion & Accessoires |
| Bob Hanning | 13.81× | Sports |
| Nils Lichtlein | 14.65× | Sports |
| UEFA Champions League | 1.64× | Sports |
| Beach handball | 18.26× | Sports |
| Sports club | 2.45× | Sports |
| Rhein-Neckar Löwen | 7.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Sustainability | BALANCE | 0.96 |
| Early Adopter Mentality | POWER | 0.91 |
| DIY Mentality | THRILL | 0.9 |
| Pet Ownership | JOY | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.8% |
| Italy | 5.9% |
| France | 5.4% |
See Handball-Bundesliga audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
- European Men's Handball Championship (1,078,956)
Frequently asked questions
How many fans does Handball-Bundesliga have in Germany?
Handball-Bundesliga has an estimated audience of 1,626,295 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.
What is the gender split and age of Handball-Bundesliga fans?
33.1% of Handball-Bundesliga fans are female, 66.9% are male, with an average age of 37.7 years.
Which brands do Handball-Bundesliga fans like most?
Handball-Bundesliga fans show strongest brand affinity for IHF World Women's Handball Championship (57.16×), IHF World Men's Handball Championship (24.5×), and Handball (8.52×) over the country average.
Where do Handball-Bundesliga fans live in Germany?
Handball-Bundesliga fans in Germany are most concentrated in Sachsen-Anhalt (reach 194,873), Nordrhein-Westfalen (reach 137,583), and Schleswig-Holstein (reach 125,708). These three regions account for the largest share of the active audience.
What other brands do Handball-Bundesliga fans also like?
Beyond Handball-Bundesliga itself, the audience over-indexes on IHF World Men's Handball Championship (24.5×), Handball (8.52×), Juri Knorr (15.7×), and Sky Sport (8.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handball-Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.