Rascasse Audience Intelligence

Handball-Bundesliga Audience in Germany

A data profile of the people who buy, follow and care about Handball-Bundesliga in Germany — modelled from more than twelve digital signal sources. Handball-Bundesliga has an estimated audience of 1,606,999 people in Germany.

#4among Handball in Germany#56among Event in Germany#371in Sports

The average Handball-Bundesliga fan in Germany is 37.7 years old, more male, and lives primarily in Sachsen-Anhalt.

The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Schleswig-Holstein.

Top brand affinities include IHF World Women's Handball Championship, IHF World Men's Handball Championship, Handball, with strongest over-indexing on IHF World Women's Handball Championship (57.16× the country average).

Demographically, the Handball-Bundesliga audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Handball-Bundesliga fan in Germany is more male, around 37.7 years old, with strong Individualism tendencies and a notable affinity for IHF World Women's Handball Championship.

Category: Sports · Type: Event · Subtype: Handball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handball-Bundesliga profile in Germany.

Audience size
1.6M
in Germany
Gender
33.1%♀
66.9% male
Age
37.7
average years
Country rank
#4179
Event in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handball-Bundesliga fans

33.1% are female, 66.9% are male, average age 37.7.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Handball-Bundesliga audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age37.7
Estimated audience size1,606,999
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Handball-Bundesliga audience in Germany
Age bracketShare%
16-1926%
20-2917%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

54.5%

of the worldwide Handball-Bundesliga audience comes from Germany.

Worldwide audience distribution share by country for Handball-Bundesliga
CountryShare
Germany54.5%
Italy6.0%
France5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handball-Bundesliga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Handball-Bundesliga fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K4.90×
02Schleswig-Holstein~100K2.20×
03Thüringen~70K1.78×
04Brandenburg~60K1.17×
05Mecklenburg-Vorpommern~30K1.01×
06Sachsen~70K0.86×
07Niedersachsen~100K0.67×
08Hessen~70K0.55×
09Hamburg~20K0.51×
10Berlin~40K0.49×
11Nordrhein-Westfalen~200K0.44×
12Baden-Württemberg~100K0.44×
13Rheinland-Pfalz~20K0.29×
14Bremen~4K0.28×
15Bayern~70K0.25×
16Saarland~5K0.24×
Fig. 06

Affinity by region

Affinity by region — Handball-Bundesliga, Germany
0.24×1.00×4.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handball-Bundesliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handball-Bundesliga audience
#·InterestCategoryAffinity×
01IHF World Women's Handball ChampionshipSports57.16×
02IHF World Men's Handball ChampionshipSports24.50×
03International Handball FederationSports19.48×
04Yours ClothingFashion & Accessoires18.78×
05Beach handballSports18.26×
06Juri KnorrSports15.70×
07Nils LichtleinSports14.65×
08Alfred GislasonSports13.81×
09Bob HanningSports13.81×
10Johannes GollaSports13.33×
11SG Flensburg-HandewittSports12.39×
12Julian KösterSports10.36×
13European Men's Handball ChampionshipSports9.53×
14THW KielSports9.29×
15Liqui MolyCars & Mobility9.06×
16Sky SportSports8.65×
17HandballSports8.52×
18Sports clubSports2.45×
19FIFA World CupSports1.79×
20UEFA Champions LeagueSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handball-Bundesliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handball-Bundesliga audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.40×
Healthy LifestyleBALANCE1.33×
Sports ActivityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handball-Bundesliga audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
TraditionCONSERVATISM0.87×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handball-Bundesliga have in Germany?

Handball-Bundesliga has an estimated audience of 1,606,999 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.

02

What is the gender split and age of Handball-Bundesliga fans?

33.1% of Handball-Bundesliga fans are female, 66.9% are male, with an average age of 37.7 years.

03

Which brands do Handball-Bundesliga fans like most?

Handball-Bundesliga fans show strongest brand affinity for IHF World Women's Handball Championship (57.16×), IHF World Men's Handball Championship (24.5×), and Handball (8.52×) over the country average.

04

Where do Handball-Bundesliga fans live in Germany?

Handball-Bundesliga fans in Germany are most concentrated in Sachsen-Anhalt (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Schleswig-Holstein (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Handball-Bundesliga fans also like?

Beyond Handball-Bundesliga itself, the audience over-indexes on IHF World Men's Handball Championship (24.5×), Handball (8.52×), Juri Knorr (15.7×), and European Men's Handball Championship (9.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Handball audiences in Germany

See Handball-Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Handball-Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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