Sky Sport Audience in Germany
Sky Sport has an estimated audience of 1,928,612 people in Germany. 21.8% are female, 78.2% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Motion Picture Association of America, Stradivarius, Unique Gifts, Cobh.
The average Sky Sport fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Motion Picture Association of America, Stradivarius, with strongest over-indexing on Litter box (2.86× the country average). Demographically, the Sky Sport audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: TV Channel
Demographics of Sky Sport fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 44.9 |
| Estimated audience size | 1,928,612 |
Audience persona
The typical Sky Sport fan in Germany is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 496,367 | 1.18× |
| Bayern | 442,077 | 1.43× |
| Baden-Württemberg | 300,657 | 1.14× |
| Hessen | 209,621 | 1.43× |
| Niedersachsen | 193,881 | 1.04× |
| Rheinland-Pfalz | 100,389 | 1.04× |
| Berlin | 98,779 | 1.15× |
| Schleswig-Holstein | 77,976 | 1.13× |
| Sachsen | 65,092 | 0.69× |
| Brandenburg | 51,624 | 0.86× |
| Hamburg | 44,157 | 1.01× |
| Thüringen | 37,127 | 0.76× |
| Sachsen-Anhalt | 29,756 | 0.6× |
| Mecklenburg-Vorpommern | 25,941 | 0.7× |
| Saarland | 21,107 | 0.89× |
| Bremen | 16,150 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.86× | Pets & Animals |
| Motion Picture Association of America | 16.87× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.66× | Shopping |
| Cobh | 15.78× | Travel & Leisure |
| Progressive rock | 1.59× | Music & Radio |
| Birthday Gifts | 1.69× | Kids & Family |
| Israel | 1.95× | Travel & Leisure |
| Pleven | 11.95× | Travel & Leisure |
| VfL Wolfsburg | 1.5× | Sports |
| Snow White (Fables) | 2.03× | Literature |
| Chalkidiki | 3.57× | Travel & Leisure |
| Noodle (Gorillaz) | 2.51× | Music & Radio |
| Hebe | 3.48× | Home & Garden |
| Erasmus+ | 4.68× | Business & Career |
| The Equalizer | 3.4× | Movies & TV |
| Matala, Crete | 6.57× | Travel & Leisure |
| Graham Greene | 3.05× | Literature |
| Google Analytics | 1.73× | Internet & Social Media |
| Oliver Kahn | 2.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Price Sensitivity | PREMIUM | 1.17 |
| Sports Activity | POWER | 1.05 |
| Early Adopter Mentality | POWER | 1.02 |
| Need for Security | CONSERVATISM | 0.98 |
| Healthy Lifestyle | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Ireland | 30.3% |
| United Kingdom | 29.6% |
| South Africa | 10.3% |
See Sky Sport audiences in other countries
More Sports audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sky Sport have in Germany?
Sky Sport has an estimated audience of 1,928,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sky Sport fans?
21.8% of Sky Sport fans are female, 78.2% are male, with an average age of 44.9 years.
Which brands do Sky Sport fans like most?
Sky Sport fans show strongest brand affinity for Litter box (2.86×), Motion Picture Association of America (16.87×), and Stradivarius (1.97×) over the country average.
Where do Sky Sport fans live in Germany?
Sky Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 496,367), Bayern (reach 442,077), and Baden-Württemberg (reach 300,657). These three regions account for the largest share of the active audience.
What other brands do Sky Sport fans also like?
Beyond Sky Sport itself, the audience over-indexes on Motion Picture Association of America (16.87×), Stradivarius (1.97×), Unique Gifts (1.66×), and Cobh (15.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.