Rascasse Audience Intelligence

Sky Sport Audience in United States

A data profile of the people who buy, follow and care about Sky Sport in United States — modelled from more than twelve digital signal sources. Sky Sport has an estimated audience of 321,141 people in United States.

#487among TV Channel in United States#4688in Sports

The average Sky Sport fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Major League Soccer, White Chicks, Women's soccer, with strongest over-indexing on Major League Soccer (29.38× the country average).

Demographically, the Sky Sport audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sky Sport fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Major League Soccer.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky Sport profile in United States.

Audience size
321K
in United States
Gender
43.2%♀
56.8% male
Age
36.7
average years
Country rank
#46653
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky Sport

43.2% are female, 56.8% are male, average age 36.7.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Sky Sport audience in United States
MetricValue
Female43.2%
Male56.8%
Average age36.7
Estimated audience size321,141
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Sky Sport audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4916%
50+17%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Sky Sport audience comes from United States.

Worldwide audience distribution share by country for Sky Sport
CountryShare
United Kingdom30.4%
Ireland30.2%
South Africa10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Sport audience in United States is strongest.

Fig. 05

Top regions by affinity

Sky Sport fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K2.32×
02Washington, District of Columbia~2K2.05×
03Connecticut~6K1.95×
04Florida~40K1.91×
05Massachusetts~10K1.74×
06Montana~1K1.53×
07Maryland~8K1.49×
08Georgia~10K1.44×
09Nevada~4K1.29×
10New Jersey~10K1.28×
11Kansas~3K1.28×
12Virginia~9K1.26×
13California~40K1.24×
14Washington~7K1.20×
15Colorado~6K1.18×
16Texas~30K1.13×
17Pennsylvania~10K1.12×
18Minnesota~5K1.10×
19Delaware<1K1.10×
20Arizona~7K1.08×
21South Carolina~5K1.07×
22Maine~1K1.07×
23North Carolina~10K1.05×
24Kentucky~4K1.01×
25Illinois~10K0.99×
26North Dakota<1K0.91×
27Wisconsin~4K0.89×
28Ohio~8K0.88×
29New Hampshire~1K0.88×
30Vermont<1K0.87×
31Oklahoma~3K0.86×
32Iowa~2K0.85×
33Rhode Island<1K0.79×
34Indiana~4K0.78×
35Alaska<1K0.78×
36Tennessee~5K0.77×
37Missouri~4K0.73×
38Oregon~3K0.73×
39Hawaii<1K0.68×
40South Dakota<1K0.64×
41Arkansas~2K0.62×
42Utah~2K0.58×
43Mississippi~1K0.58×
44Idaho<1K0.58×
45Michigan~4K0.56×
46New Mexico<1K0.54×
47West Virginia<1K0.53×
48Nebraska<1K0.51×
49Alabama~2K0.49×
50Louisiana~2K0.47×
Fig. 06

Affinity by region

Affinity by region — Sky Sport, United States
0.47×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky Sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky Sport audience
#·InterestCategoryAffinity×
01E.ONHome & Garden42.06×
02Swan LakeMusic & Radio42.01×
03White ChicksMovies & TV38.00×
04Chevy TrucksCars & Mobility29.54×
05Major League SoccerSports29.38×
06Women's soccerSports29.38×
07Felicity JonesMovies & TV20.00×
08FAO SchwarzShopping20.00×
09Richard HarrisMovies & TV20.00×
10Patricia ArquetteMovies & TV16.19×
11Rose LeslieMovies & TV14.04×
12Olivia MunnMovies & TV13.37×
13Lifted TrucksCars & Mobility12.29×
14Christopher WalkenMovies & TV10.94×
15Romeo and JulietArts & Culture10.53×
16Sarah Michelle GellarMovies & TV9.58×
17Anna FarisMovies & TV8.37×
18MonstersMovies & TV7.86×
19CC creamBeauty & Wellness6.79×
20Planet FitnessSports2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky Sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky Sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Family OrientationCONSERVATISM1.70×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky Sport audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.84×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky Sport have in United States?

Sky Sport has an estimated audience of 321,141 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sky Sport fans?

43.2% of Sky Sport fans are female, 56.8% are male, with an average age of 36.7 years.

03

Which brands do Sky Sport fans like most?

Sky Sport fans show strongest brand affinity for Major League Soccer (29.38×), White Chicks (38×), and Women's soccer (29.38×) over the country average.

04

Where do Sky Sport fans live in United States?

Sky Sport fans in United States are most concentrated in California (reach ~40K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sky Sport fans also like?

Beyond Sky Sport itself, the audience over-indexes on White Chicks (38×), Women's soccer (29.38×), Chevy Trucks (29.54×), and Patricia Arquette (16.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Sky Sport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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