Sky Sport Audience in United States

Name: Sky Sport — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Sky Sport logo

Sky Sport has an estimated audience of 308,754 people in United States. 43.2% are female, 56.8% are male, average age 36.7. Top regions: California, New York, Florida. Top brand affinities: Schweinshaxe, Product design, Combat sport, Isometric exercise, Elsword.

The average Sky Sport fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Schweinshaxe, Product design, Combat sport, with strongest over-indexing on Schweinshaxe (52.13× the country average). Demographically, the Sky Sport audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of Sky Sport fans

Demographic split for Sky Sport audience in United States
Metric	Value
Female	43.2%
Male	56.8%
Average age	36.7
Estimated audience size	308,754

Audience persona

The typical Sky Sport fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Schweinshaxe.

Top regions in United States

Top regions ranked by reach for Sky Sport in United States
Region	Reach	Affinity
California	43,556	1.28×
New York	41,435	2.4×
Florida	41,035	1.96×
Texas	32,245	1.21×
Georgia	13,683	1.44×
Pennsylvania	11,861	1.14×
Massachusetts	11,242	1.85×
Illinois	11,178	1.09×
North Carolina	10,565	1.14×
New Jersey	10,413	1.33×
Virginia	9,977	1.33×
Maryland	8,222	1.55×
Ohio	8,075	0.85×
Washington	7,449	1.2×
Arizona	7,200	1.14×
Connecticut	6,315	2.04×
Colorado	5,585	1.15×
Minnesota	5,054	1.14×
South Carolina	4,724	1.02×
Tennessee	4,561	0.74×
Wisconsin	4,291	0.92×
Indiana	4,133	0.73×
Kentucky	4,122	1.06×
Michigan	4,068	0.5×
Nevada	4,052	1.36×
Missouri	3,561	0.72×
Kansas	2,825	1.16×
Oklahoma	2,787	0.81×
Oregon	2,592	0.73×
Iowa	2,189	0.86×
Washington, District of Columbia	1,953	2.1×
Alabama	1,875	0.43×
Louisiana	1,509	0.38×
Arkansas	1,466	0.58×
Utah	1,446	0.52×
Montana	1,339	1.56×
Maine	1,141	1.03×
Mississippi	1,100	0.43×
New Hampshire	1,027	0.84×
Delaware	875	1.03×
Hawaii	807	0.61×
Idaho	776	0.5×
Nebraska	689	0.45×
Rhode Island	669	0.68×
New Mexico	659	0.43×
North Dakota	635	1×
West Virginia	464	0.32×
Vermont	438	0.81×
Alaska	427	0.65×
South Dakota	383	0.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sky Sport audience
Brand	Affinity	Category
Schweinshaxe	52.13×	Food & Beverages
Product design	2.87×	Business & Career
Combat sport	1.64×	Sports
Isometric exercise	6.84×	Sports
Elsword	12.15×	Games
UK garage	3.92×	Music & Radio
JDSU	2.01×	Business & Career
Mothercare	2.12×	Kids & Family
Hexbug	14.54×	Kids & Family
Nebraska Cornhuskers football	2.26×	Sports
Dental hygienist	4.11×	Health
Home staging	3.14×	Home & Garden
MK	2.44×	Music & Radio
Emperor Entertainment Group	6.63×	Business & Career
Charlamagne Tha God	5.23×	Movies & TV
Arnold Palmer	3.34×	Sports
Urban horticulture	1.93×	Home & Garden
Jesse Plemons	1.79×	Movies & TV
Cleveland Clinic	2.92×	Health
Stamp collecting	2.19×	Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sky Sport audience
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.4
LGBTQ+ Identity	OPEN	1.29
Patriotism	CONSERVATISM	1.25
Luxury Orientation	PREMIUM	1.19
Sustainability	BALANCE	1.15
Sports Activity	POWER	1.14

Worldwide distribution

Worldwide audience distribution share by country for Sky Sport
Country	Share
Ireland	30.3%
United Kingdom	29.6%
South Africa	10.3%

See Sky Sport audiences in other countries

More Sports audiences in United States

Fox News Channel (112,808,022)
NBC (88,487,061)
CNN (83,890,105)
CBS (64,911,558)
Peacock (52,578,556)

Frequently asked questions

How many fans does Sky Sport have in United States?

Sky Sport has an estimated audience of 308,754 people in United States, concentrated in California and New York.

What is the gender split and age of Sky Sport fans?

43.2% of Sky Sport fans are female, 56.8% are male, with an average age of 36.7 years.

Which brands do Sky Sport fans like most?

Sky Sport fans show strongest brand affinity for Schweinshaxe (52.13×), Product design (2.87×), and Combat sport (1.64×) over the country average.

Where do Sky Sport fans live in United States?

Sky Sport fans in United States are most concentrated in California (reach 43,556), New York (reach 41,435), and Florida (reach 41,035). These three regions account for the largest share of the active audience.

What other brands do Sky Sport fans also like?

Beyond Sky Sport itself, the audience over-indexes on Product design (2.87×), Combat sport (1.64×), Isometric exercise (6.84×), and Elsword (12.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.