Rascasse Audience Intelligence

Lifted Trucks Audience in United States

A data profile of the people who buy, follow and care about Lifted Trucks in United States — modelled from more than twelve digital signal sources. Lifted Trucks has an estimated audience of 1,816,284 people in United States.

#6651among Topic in United States#514in Cars & Mobility

The average Lifted Trucks fan in United States is 32.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Arizona, California.

Top brand affinities include Diesel Trucks, Chevy Trucks, Ford-Trucks, with strongest over-indexing on Diesel Trucks (123.36× the country average).

Demographically, the Lifted Trucks audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lifted Trucks fan in United States is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Diesel Trucks.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lifted Trucks profile in United States.

Audience size
1.8M
in United States
Gender
18.3%♀
81.7% male
Age
32.1
average years
Country rank
#15345
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lifted Trucks fans

18.3% are female, 81.7% are male, average age 32.1.

Fig. 02

Gender split

18.3%
Female
81.7%
Male
Demographic split for Lifted Trucks audience in United States
MetricValue
Female18.3%
Male81.7%
Average age32.1
Estimated audience size1,816,284
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Lifted Trucks audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Lifted Trucks audience comes from United States.

Worldwide audience distribution share by country for Lifted Trucks
CountryShare
United States42.9%
Brazil9.0%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lifted Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Lifted Trucks fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K5.50×
02Arkansas~70K4.78×
03Texas~400K2.57×
04New Mexico~20K2.50×
05Alabama~50K2.07×
06Mississippi~20K1.54×
07Tennessee~50K1.45×
08Louisiana~30K1.45×
09Oklahoma~20K1.18×
10Hawaii~9K1.11×
11Wyoming~3K1.11×
12North Dakota~4K0.97×
13Nevada~20K0.95×
14Kansas~10K0.93×
15South Carolina~20K0.89×
16Idaho~8K0.88×
17Kentucky~20K0.85×
18West Virginia~7K0.85×
19Georgia~50K0.84×
20Montana~4K0.82×
21Missouri~20K0.80×
22South Dakota~3K0.80×
23Nebraska~7K0.79×
24North Carolina~40K0.74×
25Iowa~10K0.74×
26Indiana~20K0.72×
27Alaska~3K0.71×
28Colorado~20K0.70×
29Florida~80K0.67×
30Utah~10K0.65×
31Maine~4K0.63×
32Wisconsin~20K0.62×
33Michigan~30K0.60×
34Virginia~30K0.60×
35New Hampshire~4K0.57×
36Minnesota~10K0.56×
37Oregon~10K0.56×
38Delaware~3K0.56×
39Ohio~30K0.55×
40Connecticut~9K0.52×
41Rhode Island~3K0.52×
42Illinois~30K0.50×
43Washington~20K0.49×
44California~100K0.48×
45Washington, District of Columbia~3K0.47×
46Pennsylvania~30K0.46×
47Maryland~10K0.46×
48Massachusetts~10K0.36×
49New York~30K0.32×
50New Jersey~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Lifted Trucks, United States
0.30×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lifted Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lifted Trucks audience
#·InterestCategoryAffinity×
01Fullsize Chevy TrucksCars & Mobility141.27×
02Diesel TrucksCars & Mobility123.36×
03Fuel OffroadCars & Mobility119.96×
04Pure Diesel PowerShopping104.50×
05Ford-TrucksCars & Mobility88.69×
06Thoroughbred DieselShopping88.59×
07JcrOffroadShopping87.66×
08Diesel Power ProductsBusiness & Career86.72×
09Chevy TrucksCars & Mobility78.26×
10Modified JeepsCars & Mobility73.42×
11Ford EverestCars & Mobility48.53×
12camelbakFashion & Accessoires48.27×
13White CollarMovies & TV38.74×
144 Wheel PartsShopping38.55×
15Jeep CherokeeCars & Mobility31.76×
16atvMovies & TV21.00×
17Off-road vehicleCars & Mobility8.39×
18MotocrossSports7.92×
19Discount TireShopping6.13×
20Cars (film)Movies & TV5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lifted Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lifted Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Price SensitivityPREMIUM1.87×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lifted Trucks audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.52×
Convenience OrientationPREMIUM0.53×
TraditionCONSERVATISM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lifted Trucks have in United States?

Lifted Trucks has an estimated audience of 1,816,284 people in United States, concentrated in Texas and Arizona.

02

What is the gender split and age of Lifted Trucks fans?

18.3% of Lifted Trucks fans are female, 81.7% are male, with an average age of 32.1 years.

03

Which brands do Lifted Trucks fans like most?

Lifted Trucks fans show strongest brand affinity for Diesel Trucks (123.36×), Chevy Trucks (78.26×), and Ford-Trucks (88.69×) over the country average.

04

Where do Lifted Trucks fans live in United States?

Lifted Trucks fans in United States are most concentrated in Texas (reach ~400K), Arizona (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lifted Trucks fans also like?

Beyond Lifted Trucks itself, the audience over-indexes on Chevy Trucks (78.26×), Ford-Trucks (88.69×), Fuel Offroad (119.96×), and Pure Diesel Power (104.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lifted Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lifted Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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