Lifted Trucks Audience in United States

Lifted Trucks has an estimated audience of 1,816,284 people in United States. 18.3% are female, 81.7% are male, average age 32.1. Top regions: Texas, Arizona, California. Top brand affinities: Diesel Trucks, Chevy Trucks, Ford-Trucks, Fuel Offroad, Pure Diesel Power.
The average Lifted Trucks fan in United States is 32.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Arizona, California. Top brand affinities include Diesel Trucks, Chevy Trucks, Ford-Trucks, with strongest over-indexing on Diesel Trucks (123.36× the country average). Demographically, the Lifted Trucks audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Lifted Trucks fans
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 32.1 |
| Estimated audience size | 1,816,284 |
Audience persona
The typical Lifted Trucks fan in United States is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Diesel Trucks.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 340,565 | 2.18× |
| Arizona | 221,498 | 5.97× |
| California | 107,344 | 0.54× |
| Florida | 93,950 | 0.76× |
| Arkansas | 82,419 | 5.51× |
| Georgia | 50,805 | 0.91× |
| Alabama | 49,614 | 1.96× |
| Tennessee | 43,214 | 1.19× |
| North Carolina | 41,908 | 0.77× |
| Illinois | 33,396 | 0.55× |
| Michigan | 32,718 | 0.69× |
| Louisiana | 31,371 | 1.34× |
| New York | 30,280 | 0.3× |
| Ohio | 30,245 | 0.54× |
| Pennsylvania | 29,289 | 0.48× |
| Virginia | 27,022 | 0.61× |
| Oklahoma | 24,503 | 1.21× |
| South Carolina | 24,402 | 0.89× |
| Indiana | 23,950 | 0.72× |
| New Mexico | 23,946 | 2.63× |
| Mississippi | 23,921 | 1.6× |
| Missouri | 23,279 | 0.8× |
| Colorado | 20,933 | 0.73× |
| Nevada | 18,929 | 1.08× |
| Kentucky | 18,916 | 0.83× |
| Washington | 18,751 | 0.51× |
| Wisconsin | 16,531 | 0.6× |
| Minnesota | 15,287 | 0.59× |
| New Jersey | 13,629 | 0.3× |
| Kansas | 12,821 | 0.9× |
| Massachusetts | 12,800 | 0.36× |
| Oregon | 12,638 | 0.61× |
| Maryland | 11,742 | 0.38× |
| Utah | 10,694 | 0.66× |
| Iowa | 10,642 | 0.71× |
| Hawaii | 8,939 | 1.14× |
| West Virginia | 7,518 | 0.89× |
| Idaho | 7,486 | 0.82× |
| Connecticut | 7,195 | 0.39× |
| Nebraska | 6,503 | 0.71× |
| Maine | 3,954 | 0.61× |
| Montana | 3,465 | 0.69× |
| New Hampshire | 3,320 | 0.46× |
| North Dakota | 3,310 | 0.89× |
| Wyoming | 2,993 | 1.11× |
| South Dakota | 2,550 | 0.61× |
| Vermont | 2,176 | 0.68× |
| Alaska | 2,164 | 0.56× |
| Delaware | 1,965 | 0.39× |
| Washington, District of Columbia | 1,964 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diesel Trucks | 123.36× | Cars & Mobility |
| Chevy Trucks | 78.26× | Cars & Mobility |
| Ford-Trucks | 88.69× | Cars & Mobility |
| Fuel Offroad | 119.96× | Cars & Mobility |
| Pure Diesel Power | 104.5× | Shopping |
| Thoroughbred Diesel | 88.59× | Shopping |
| White Collar | 38.74× | Movies & TV |
| Diesel Power Products | 86.72× | Business & Career |
| 4 Wheel Parts | 38.55× | Shopping |
| Jeep Cherokee | 31.76× | Cars & Mobility |
| Ford Everest | 48.53× | Cars & Mobility |
| Fullsize Chevy Trucks | 141.27× | Cars & Mobility |
| camelbak | 48.27× | Fashion & Accessoires |
| JcrOffroad | 87.66× | Shopping |
| Modified Jeeps | 73.42× | Cars & Mobility |
| Discount Tire | 6.13× | Shopping |
| Cars (film) | 5.22× | Movies & TV |
| Motocross | 7.92× | Sports |
| Off-road vehicle | 8.39× | Cars & Mobility |
| atv | 21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.98 |
| Family Orientation | CONSERVATISM | 1.87 |
| Luxury Orientation | PREMIUM | 1.71 |
| DIY Mentality | THRILL | 1.42 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.9% |
| Brazil | 9.0% |
| Japan | 8.9% |
See Lifted Trucks audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Lifted Trucks have in United States?
Lifted Trucks has an estimated audience of 1,816,284 people in United States, concentrated in Texas and Arizona.
What is the gender split and age of Lifted Trucks fans?
18.3% of Lifted Trucks fans are female, 81.7% are male, with an average age of 32.1 years.
Which brands do Lifted Trucks fans like most?
Lifted Trucks fans show strongest brand affinity for Diesel Trucks (123.36×), Chevy Trucks (78.26×), and Ford-Trucks (88.69×) over the country average.
Where do Lifted Trucks fans live in United States?
Lifted Trucks fans in United States are most concentrated in Texas (reach 340,565), Arizona (reach 221,498), and California (reach 107,344). These three regions account for the largest share of the active audience.
What other brands do Lifted Trucks fans also like?
Beyond Lifted Trucks itself, the audience over-indexes on Chevy Trucks (78.26×), Ford-Trucks (88.69×), Fuel Offroad (119.96×), and Pure Diesel Power (104.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lifted Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.