Thoroughbred Diesel Audience in United States

Thoroughbred Diesel has an estimated audience of 310,678 people in United States. 16.4% are female, 83.6% are male, average age 30.5. Top regions: Kentucky, Texas, Tennessee. Top brand affinities: Ford Ka, O'Reilly Auto Parts, Nissan Juke, RMC Sport, Discount Tire.

The average Thoroughbred Diesel fan in United States is 30.5 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Texas, Tennessee. Top brand affinities include Ford Ka, O'Reilly Auto Parts, Nissan Juke, with strongest over-indexing on Ford Ka (200× the country average). Demographically, the Thoroughbred Diesel audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Car parts

Demographics of Thoroughbred Diesel fans

Demographic split for Thoroughbred Diesel audience in United States
MetricValue
Female16.4%
Male83.6%
Average age30.5
Estimated audience size310,678

Audience persona

The typical Thoroughbred Diesel fan in United States is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Ford Ka.

Top regions in United States

Top regions ranked by reach for Thoroughbred Diesel in United States
RegionReachAffinity
Kentucky24,1126.19×
Texas21,9610.82×
Tennessee12,6422.03×
Ohio9,9271.04×
Florida9,6520.46×
Indiana8,8471.56×
California8,2450.24×
North Carolina7,9680.85×
Georgia6,7270.7×
Pennsylvania6,3140.6×
Missouri6,0731.21×
Virginia5,5650.74×
Michigan5,2370.64×
Colorado5,1141.04×
Illinois5,1070.49×
Oklahoma4,7321.37×
Alabama4,4421.02×
Washington4,3320.7×
Arizona4,1510.65×
Louisiana3,9030.97×
Arkansas3,5861.4×
New York3,5550.2×
South Carolina3,5340.76×
Oregon3,3740.95×
Wisconsin3,0860.66×
West Virginia3,0232.09×
Utah2,7931×
Kansas2,6971.1×
Mississippi2,6151.02×
Iowa2,5020.98×
Idaho2,4451.57×
New Mexico2,4111.55×
Minnesota2,3450.53×
Montana1,9352.25×
Maryland1,8580.35×
Nevada1,6070.53×
Wyoming1,4733.2×
Nebraska1,4160.91×
New Jersey1,2430.16×
North Dakota9731.52×
Massachusetts9560.16×
Connecticut9380.3×
South Dakota8951.25×
New Hampshire5960.49×
Alaska5710.86×
Maine5150.46×
Hawaii3970.3×
Vermont2790.51×
Delaware2140.25×
Washington, District of Columbia1930.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thoroughbred Diesel audience
BrandAffinityCategory
Ford Ka200×Cars & Mobility
O'Reilly Auto Parts10.04×Cars & Mobility
Nissan Juke50×Cars & Mobility
RMC Sport85.85×Sports
Discount Tire8.73×Shopping
Hyundai i2090.74×Cars & Mobility
Livemusic6.43×Music & Radio
Lifted Trucks27.39×Cars & Mobility
Nissan Qashqai74.85×Cars & Mobility
Cummins22.29×Business & Career
Diesel engine10.22×Cars & Mobility
Nissan Micra72.14×Cars & Mobility
Mazda CX-516.25×Cars & Mobility
Chevy Trucks23.82×Cars & Mobility
Mud bogging16.85×Sports
Toyota Land Cruiser12.93×Cars & Mobility
Toyota Yaris23.81×Cars & Mobility
Carcare8.82×Cars & Mobility
Automobile repair shop7.72×Cars & Mobility
Mercedes-Benz GLA-Class21.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thoroughbred Diesel audience
TraitClusterScore
PatriotismCONSERVATISM2.71
Urban LifestyleOPEN1.99
Family OrientationCONSERVATISM1.87
Need for SecurityCONSERVATISM1.77
Career OrientationPOWER1.71
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Thoroughbred Diesel
CountryShare
United States95.6%
Canada3.5%
Japan0.1%

See Thoroughbred Diesel audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does Thoroughbred Diesel have in United States?

Thoroughbred Diesel has an estimated audience of 310,678 people in United States, concentrated in Kentucky and Texas.

What is the gender split and age of Thoroughbred Diesel fans?

16.4% of Thoroughbred Diesel fans are female, 83.6% are male, with an average age of 30.5 years.

Which brands do Thoroughbred Diesel fans like most?

Thoroughbred Diesel fans show strongest brand affinity for Ford Ka (200×), O'Reilly Auto Parts (10.04×), and Nissan Juke (50×) over the country average.

Where do Thoroughbred Diesel fans live in United States?

Thoroughbred Diesel fans in United States are most concentrated in Kentucky (reach 24,112), Texas (reach 21,961), and Tennessee (reach 12,642). These three regions account for the largest share of the active audience.

What other brands do Thoroughbred Diesel fans also like?

Beyond Thoroughbred Diesel itself, the audience over-indexes on O'Reilly Auto Parts (10.04×), Nissan Juke (50×), RMC Sport (85.85×), and Discount Tire (8.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thoroughbred Diesel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.