Rascasse Audience Intelligence

ECS Tuning Target Market in United States

A data profile of the people who buy, follow and care about ECS Tuning in United States — modelled from more than twelve digital signal sources. ECS Tuning has an estimated audience of 633,868 people in United States.

#2among Car tuning in United States#3273among Brand in United States#932in Cars & Mobility

The average ECS Tuning fan in United States is 28.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Ohio.

Top brand affinities include Eugene Mirman, Emo Philips, Hazmat, with strongest over-indexing on Eugene Mirman (704.15× the country average).

Demographically, the ECS Tuning audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ECS Tuning fan in United States is more male, around 28.9 years old, with strong Mindfulness tendencies and a notable affinity for Eugene Mirman.

Category: Cars & Mobility · Type: Brand · Subtype: Car tuning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ECS Tuning profile in United States.

Audience size
634K
in United States
Gender
8.9%♀
91.1% male
Age
28.9
average years
Country rank
#31771
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ECS Tuning

8.9% are female, 91.1% are male, average age 28.9.

Fig. 02

Gender split

8.9%
Female
91.1%
Male
Demographic split for ECS Tuning audience in United States
MetricValue
Female8.9%
Male91.1%
Average age28.9
Estimated audience size633,868
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the ECS Tuning audience in United States
Age bracketShare%
16-1946%
20-2927%
30-3915%
40-498%
50+4%
Fig. 04

Worldwide distribution

64.9%

of the worldwide ECS Tuning audience comes from United States.

Worldwide audience distribution share by country for ECS Tuning
CountryShare
United States64.9%
Canada6.0%
Japan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ECS Tuning audience in United States is strongest.

Fig. 05

Top regions by affinity

ECS Tuning customers by region in United States
#RegionReachAffinity×
01Ohio~40K2.06×
02New Hampshire~5K1.92×
03Connecticut~10K1.75×
04Vermont~2K1.57×
05Pennsylvania~30K1.56×
06Washington~20K1.44×
07Colorado~10K1.44×
08Maine~3K1.36×
09Utah~7K1.34×
10Idaho~4K1.27×
11Rhode Island~2K1.19×
12New Jersey~20K1.18×
13Wisconsin~10K1.13×
14Oregon~8K1.12×
15Virginia~20K1.11×
16Massachusetts~10K1.08×
17Maryland~10K1.08×
18Delaware~2K1.04×
19Indiana~10K1.02×
20New York~30K1.00×
21Minnesota~9K1.00×
22West Virginia~3K1.00×
23North Carolina~20K0.99×
24Florida~40K0.97×
25Illinois~20K0.96×
26Michigan~20K0.96×
27New Mexico~3K0.96×
28California~60K0.93×
29Nevada~6K0.93×
30Arizona~10K0.91×
31Alaska~1K0.91×
32Georgia~20K0.87×
33Montana~2K0.87×
34Tennessee~10K0.83×
35South Carolina~8K0.82×
36Kentucky~6K0.81×
37Iowa~4K0.81×
38North Dakota<1K0.78×
39Nebraska~2K0.77×
40Hawaii~2K0.77×
41Missouri~8K0.76×
42South Dakota~1K0.76×
43Kansas~4K0.74×
44Texas~40K0.68×
45Oklahoma~4K0.62×
46Alabama~5K0.58×
47Washington, District of Columbia~1K0.57×
48Arkansas~3K0.50×
49Mississippi~2K0.45×
50Louisiana~3K0.42×
Fig. 06

Affinity by region

Affinity by region — ECS Tuning, United States
0.42×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ECS Tuning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ECS Tuning audience
#·InterestCategoryAffinity×
01Eugene MirmanMusic & Radio704.15×
02Emo PhilipsMusic & Radio704.15×
03Audi SportCars & Mobility465.98×
04HazmatMovies & TV415.22×
05Damage, Inc.Music & Radio415.22×
06Audi RS3Cars & Mobility311.17×
07Transvision (Indonesia)Movies & TV265.61×
08myVEGASGames244.60×
09AudiWorldCars & Mobility218.88×
10National Kaohsiung First University of Science and TechnologyBusiness & Career144.34×
11TOMEICars & Mobility143.08×
12Flower girlFashion & Accessoires134.00×
13Thoroughbred DieselShopping116.81×
14BimmerpostCars & Mobility108.42×
15COBB TuningCars & Mobility75.35×
16Nathan LaneMovies & TV53.24×
17Laurie HoldenMovies & TV44.55×
18BMW 3 SeriesCars & Mobility24.87×
19GoDaddyTechnology & Electronics20.00×
20AutotraderCars & Mobility9.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ECS Tuning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ECS Tuning audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.41×
Need for SecurityCONSERVATISM2.33×
PatriotismCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ECS Tuning audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.50×
Convenience OrientationPREMIUM0.52×
CreativityOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ECS Tuning's target market in United States?

ECS Tuning's target market in United States covers an estimated 633,868 people, concentrated in California and Florida.

02

What is the gender split and age of ECS Tuning customers?

8.9% of the ECS Tuning audience are female, 91.1% are male, with an average age of 28.9 years.

03

Which brands do ECS Tuning fans like most?

ECS Tuning fans show strongest brand affinity for Eugene Mirman (704.15×), Emo Philips (704.15×), and Hazmat (415.22×) over the country average.

04

Where do ECS Tuning fans live in United States?

ECS Tuning fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Ohio (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ECS Tuning fans also like?

Beyond ECS Tuning itself, the audience over-indexes on Emo Philips (704.15×), Hazmat (415.22×), Audi RS3 (311.17×), and myVEGAS (244.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car tuning audiences in United States

See ECS Tuning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ECS Tuning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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