Rascasse Audience Intelligence

West Coast Customs Target Market in United States

A data profile of the people who buy, follow and care about West Coast Customs in United States — modelled from more than twelve digital signal sources. West Coast Customs has an estimated audience of 276,985 people in United States.

#6among Car tuning in United States#5224among Brand in United States#1328in Cars & Mobility

The average West Coast Customs fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drain cleaner, Solar energy, Kim Woo-bin, with strongest over-indexing on Drain cleaner (138.36× the country average).

Demographically, the West Coast Customs audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Coast Customs fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Drain cleaner.

Category: Cars & Mobility · Type: Brand · Subtype: Car tuning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Coast Customs profile in United States.

Audience size
277K
in United States
Gender
10.9%♀
89.1% male
Age
38.3
average years
Country rank
#50331
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of West Coast Customs

10.9% are female, 89.1% are male, average age 38.3.

Fig. 02

Gender split

10.9%
Female
89.1%
Male
Demographic split for West Coast Customs audience in United States
MetricValue
Female10.9%
Male89.1%
Average age38.3
Estimated audience size276,985
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the West Coast Customs audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

53.1%

of the worldwide West Coast Customs audience comes from United States.

Worldwide audience distribution share by country for West Coast Customs
CountryShare
United States53.1%
United Kingdom6.3%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Coast Customs audience in United States is strongest.

Fig. 05

Top regions by affinity

West Coast Customs customers by region in United States
#RegionReachAffinity×
01California~100K3.66×
02Alabama~9K2.43×
03Nevada~4K1.56×
04Arizona~8K1.46×
05Washington~7K1.22×
06Hawaii~1K1.19×
07Oregon~4K1.17×
08New Mexico~2K1.10×
09Idaho~2K1.09×
10Utah~3K1.06×
11Oklahoma~3K1.05×
12Colorado~4K1.02×
13South Dakota<1K1.01×
14Montana<1K0.98×
15Texas~20K0.97×
16Alaska<1K0.97×
17North Dakota<1K0.97×
18Florida~20K0.96×
19Illinois~9K0.96×
20Iowa~2K0.96×
21Kansas~2K0.95×
22Arkansas~2K0.94×
23Nebraska~1K0.94×
24Tennessee~5K0.93×
25Indiana~5K0.93×
26Vermont<1K0.93×
27New Hampshire~1K0.92×
28Michigan~7K0.91×
29Missouri~4K0.91×
30West Virginia~1K0.91×
31Rhode Island<1K0.91×
32Louisiana~3K0.90×
33Kentucky~3K0.90×
34Connecticut~3K0.90×
35Mississippi~2K0.90×
36Georgia~8K0.89×
37Maine<1K0.89×
38Ohio~7K0.88×
39Delaware<1K0.88×
40Wisconsin~4K0.87×
41North Carolina~7K0.86×
42Minnesota~3K0.86×
43South Carolina~3K0.83×
44Washington, District of Columbia<1K0.82×
45Massachusetts~4K0.79×
46Virginia~5K0.78×
47Pennsylvania~7K0.77×
48Maryland~4K0.77×
49New York~10K0.76×
50New Jersey~5K0.75×
Fig. 06

Affinity by region

Affinity by region — West Coast Customs, United States
0.75×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Coast Customs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Coast Customs audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden138.36×
02Kim Woo-binMovies & TV33.25×
03Park Bo-gumMovies & TV20.00×
04Bayer 04 LeverkusenSports19.71×
05Max VerstappenSports11.27×
06Group buyingShopping10.99×
07Radio-controlled carKids & Family8.09×
08Automobile repair shopCars & Mobility6.80×
09CarcareCars & Mobility6.00×
10Solar energyHome & Garden5.50×
11Auto showCars & Mobility5.30×
12Discount TireShopping3.76×
13Bruce WillisMovies & TV3.76×
14Extreme sportSports3.29×
15Advance Auto PartsCars & Mobility3.22×
16O'Reilly Auto PartsCars & Mobility3.16×
17AutoZoneCars & Mobility3.10×
18FedExBusiness & Career3.02×
19Mortgage loansBusiness & Career2.25×
20Pizza HutFood & Beverages2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Coast Customs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Coast Customs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Risk AppetiteTHRILL2.14×
Convenience OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Coast Customs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Design AffinityPREMIUM0.55×
Healthy LifestyleBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is West Coast Customs's target market in United States?

West Coast Customs's target market in United States covers an estimated 276,985 people, concentrated in California and Texas.

02

What is the gender split and age of West Coast Customs customers?

10.9% of the West Coast Customs audience are female, 89.1% are male, with an average age of 38.3 years.

03

Which brands do West Coast Customs fans like most?

West Coast Customs fans show strongest brand affinity for Drain cleaner (138.36×), Solar energy (5.5×), and Kim Woo-bin (33.25×) over the country average.

04

Where do West Coast Customs fans live in United States?

West Coast Customs fans in United States are most concentrated in California (reach ~100K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do West Coast Customs fans also like?

Beyond West Coast Customs itself, the audience over-indexes on Solar energy (5.5×), Kim Woo-bin (33.25×), Max Verstappen (11.27×), and AutoZone (3.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for West Coast Customs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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