West Coast Customs Audience in United States

West Coast Customs logo

West Coast Customs has an estimated audience of 277,613 people in United States. 10.9% are female, 89.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Home construction, N1 road (South Africa), Hog Hunting, Jeep Grand Cherokee (WJ).

The average West Coast Customs fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Home construction, N1 road (South Africa), with strongest over-indexing on Israel (4.2× the country average). Demographically, the West Coast Customs audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car tuning

Demographics of West Coast Customs fans

Demographic split for West Coast Customs audience in United States
MetricValue
Female10.9%
Male89.1%
Average age38.3
Estimated audience size277,613

Audience persona

The typical West Coast Customs fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for West Coast Customs in United States
RegionReachAffinity
California105,6703.46×
Texas24,1721.01×
Florida18,3940.98×
New York12,2940.79×
Illinois9,8261.06×
Arizona8,9911.59×
Alabama8,1532.1×
Georgia7,7910.91×
Washington7,5661.36×
Ohio7,5350.88×
North Carolina7,3790.88×
Pennsylvania7,2320.77×
Michigan6,5170.9×
New Jersey5,1790.73×
Virginia5,1240.76×
Tennessee5,0560.91×
Nevada4,8891.82×
Indiana4,7350.93×
Colorado4,6681.07×
Massachusetts4,1640.76×
Missouri4,1120.92×
Oregon4,0671.28×
Maryland3,5110.74×
Wisconsin3,5060.84×
Minnesota3,4060.86×
Oklahoma3,3681.09×
South Carolina3,1710.76×
Kentucky2,9650.85×
Louisiana2,8760.8×
Utah2,7771.12×
Connecticut2,3070.83×
Iowa2,2580.99×
Arkansas1,9940.87×
Kansas1,8890.86×
Mississippi1,8650.82×
Hawaii1,7621.48×
Idaho1,6441.18×
New Mexico1,6031.15×
Nebraska1,2230.88×
West Virginia9860.76×
New Hampshire8520.78×
Maine7270.73×
Montana7120.92×
Rhode Island6890.78×
South Dakota6200.97×
Washington, District of Columbia4580.55×
North Dakota4430.78×
Alaska4320.73×
Delaware4110.54×
Wyoming3700.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Coast Customs audience
BrandAffinityCategory
Israel4.2×Travel & Leisure
Home construction2.27×Home & Garden
N1 road (South Africa)5.83×Travel & Leisure
Hog Hunting4.79×Sports
Jeep Grand Cherokee (WJ)7.4×Cars & Mobility
Rajkumar Hirani57.53×Movies & TV
Minnesota1.93×Travel & Leisure
Urban Outfitters1.96×Shopping
Historic site4.42×Arts & Culture
Justice2.73×Politics & Society
3D printing2.29×Technology & Electronics
Notre Dame Fighting Irish football4.42×Sports
Endless Space20.68×Games
Acoustic music3.83×Music & Radio
Nationality1.69×Politics & Society
Hammock camping5.59×Travel & Leisure
Litter box1.62×Pets & Animals
Racing1.71×Cars & Mobility
Google Photos1.6×Technology & Electronics
Naperville, Illinois4.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Coast Customs audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Family OrientationCONSERVATISM1.89
Early Adopter MentalityPOWER1.72
PatriotismCONSERVATISM1.66
Need for SecurityCONSERVATISM1.54
ExtroversionTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for West Coast Customs
CountryShare
United States53.0%
United Kingdom6.3%
Canada5.0%

See West Coast Customs audiences in other countries

More Car tuning audiences in United States

Frequently asked questions

How many fans does West Coast Customs have in United States?

West Coast Customs has an estimated audience of 277,613 people in United States, concentrated in California and Texas.

What is the gender split and age of West Coast Customs fans?

10.9% of West Coast Customs fans are female, 89.1% are male, with an average age of 38.3 years.

Which brands do West Coast Customs fans like most?

West Coast Customs fans show strongest brand affinity for Israel (4.2×), Home construction (2.27×), and N1 road (South Africa) (5.83×) over the country average.

Where do West Coast Customs fans live in United States?

West Coast Customs fans in United States are most concentrated in California (reach 105,670), Texas (reach 24,172), and Florida (reach 18,394). These three regions account for the largest share of the active audience.

What other brands do West Coast Customs fans also like?

Beyond West Coast Customs itself, the audience over-indexes on Home construction (2.27×), N1 road (South Africa) (5.83×), Hog Hunting (4.79×), and Jeep Grand Cherokee (WJ) (7.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Coast Customs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.