Rascasse Audience Intelligence

myVEGAS Audience in United States

A data profile of the people who buy, follow and care about myVEGAS in United States — modelled from more than twelve digital signal sources. myVEGAS has an estimated audience of 354,022 people in United States.

#5among Casino in United States#1433among Website / Newspaper / Magazine in United States#1022in Games

The average myVEGAS fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include ECS Tuning, BMW M1, Chumba Casino, with strongest over-indexing on ECS Tuning (244.6× the country average).

Demographically, the myVEGAS audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical myVEGAS fan in United States is balanced, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for ECS Tuning.

Category: Games · Type: Website / Newspaper / Magazine · Subtype: Casino

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the myVEGAS profile in United States.

Audience size
354K
in United States
Gender
49.6%♀
50.4% male
Age
44.2
average years
Country rank
#44358
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of myVEGAS

49.6% are female, 50.4% are male, average age 44.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for myVEGAS audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.2
Estimated audience size354,022
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the myVEGAS audience in United States
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4925%
50+30%
Fig. 04

Worldwide distribution

70.8%

of the worldwide myVEGAS audience comes from United States.

Worldwide audience distribution share by country for myVEGAS
CountryShare
United States70.8%
Canada12.1%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the myVEGAS audience in United States is strongest.

Fig. 05

Top regions by affinity

myVEGAS fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K5.34×
02Michigan~20K1.94×
03Wisconsin~10K1.89×
04California~70K1.88×
05Arizona~10K1.75×
06Washington~10K1.58×
07South Dakota~1K1.41×
08Oregon~6K1.38×
09Hawaii~2K1.24×
10Louisiana~6K1.20×
11Arkansas~4K1.20×
12New Jersey~10K1.16×
13Colorado~6K1.14×
14Utah~4K1.14×
15Minnesota~6K1.13×
16Alaska<1K1.12×
17North Dakota<1K1.07×
18Vermont<1K1.01×
19New Mexico~2K0.99×
20Montana<1K0.99×
21Idaho~2K0.98×
22Delaware<1K0.93×
23West Virginia~2K0.92×
24Rhode Island~1K0.92×
25New Hampshire~1K0.91×
26Maine~1K0.91×
27Nebraska~2K0.89×
28Washington, District of Columbia<1K0.89×
29Mississippi~3K0.88×
30Kansas~2K0.86×
31Ohio~9K0.85×
32Kentucky~4K0.85×
33Iowa~3K0.85×
34Oklahoma~3K0.83×
35Illinois~10K0.81×
36Connecticut~3K0.80×
37Massachusetts~6K0.79×
38Indiana~5K0.79×
39South Carolina~4K0.78×
40Alabama~4K0.78×
41Missouri~4K0.77×
42Tennessee~5K0.73×
43Maryland~4K0.71×
44Texas~20K0.65×
45Pennsylvania~8K0.65×
46Virginia~6K0.65×
47Florida~20K0.63×
48Georgia~7K0.63×
49North Carolina~7K0.63×
50New York~10K0.60×
Fig. 06

Affinity by region

Affinity by region — myVEGAS, United States
0.60×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the myVEGAS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for myVEGAS audience
#·InterestCategoryAffinity×
01ECS TuningCars & Mobility244.60×
02BMW M1Cars & Mobility187.48×
03The Day After TomorrowMovies & TV32.05×
04Chumba CasinoTravel & Leisure19.40×
05Dennis QuaidMovies & TV19.40×
06D&RTechnology & Electronics19.40×
07Daytona International SpeedwaySports18.44×
08Heartland (Canadian TV series)Movies & TV15.80×
09Mobile gamblingGames15.23×
10Flatbed truckCars & Mobility10.39×
11Nissan SkylineCars & Mobility9.83×
12LowriderCars & Mobility9.08×
13Slot machineGames7.83×
14Casino gamesGames7.08×
15Family carCars & Mobility5.81×
16Arcade gameGames5.22×
17GamblingGames4.53×
18Game of ThronesMovies & TV3.35×
19Planet FitnessSports2.80×
20Bass guitarMusic & Radio2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the myVEGAS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by myVEGAS audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.11×
Price SensitivityPREMIUM1.60×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by myVEGAS audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
ExtroversionTHRILL0.67×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does myVEGAS have in United States?

myVEGAS has an estimated audience of 354,022 people in United States, concentrated in California and Texas.

02

What is the gender split and age of myVEGAS fans?

49.6% of myVEGAS fans are female, 50.4% are male, with an average age of 44.2 years.

03

Which brands do myVEGAS fans like most?

myVEGAS fans show strongest brand affinity for ECS Tuning (244.6×), BMW M1 (187.48×), and Chumba Casino (19.4×) over the country average.

04

Where do myVEGAS fans live in United States?

myVEGAS fans in United States are most concentrated in California (reach ~70K), Texas (reach ~20K), and Nevada (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do myVEGAS fans also like?

Beyond myVEGAS itself, the audience over-indexes on BMW M1 (187.48×), Chumba Casino (19.4×), Daytona International Speedway (18.44×), and Dennis Quaid (19.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See myVEGAS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for myVEGAS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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