myVEGAS Audience in United States

myVEGAS has an estimated audience of 355,926 people in United States. 49.6% are female, 50.4% are male, average age 44.2. Top regions: California, Michigan, Nevada. Top brand affinities: ECS Tuning, Chumba Casino, BMW M1, Dennis Quaid, Daytona International Speedway.

The average myVEGAS fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Michigan, Nevada. Top brand affinities include ECS Tuning, Chumba Casino, BMW M1, with strongest over-indexing on ECS Tuning (180.46× the country average). Demographically, the myVEGAS audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine · Subtype: Casino

Demographics of myVEGAS fans

Demographic split for myVEGAS audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.2
Estimated audience size355,926

Audience persona

The typical myVEGAS fan in United States is balanced, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for ECS Tuning.

Top regions in United States

Top regions ranked by reach for myVEGAS in United States
RegionReachAffinity
California82,7792.11×
Michigan22,7932.45×
Nevada20,8926.07×
Texas19,4270.63×
New Jersey12,9491.43×
Washington12,4031.74×
Florida12,3490.51×
Arizona11,8741.63×
Wisconsin10,7892.01×
New York10,4950.53×
Illinois7,9590.67×
Ohio7,4810.68×
Colorado7,1901.28×
Oregon6,9061.69×
Louisiana6,6361.45×
Minnesota6,4851.27×
Massachusetts5,3640.76×
Pennsylvania5,2440.44×
Indiana4,3370.67×
Georgia4,2010.38×
Utah4,1471.3×
North Carolina4,0330.38×
Virginia3,4330.4×
Kentucky3,2820.74×
Tennessee3,1390.44×
South Carolina3,1160.58×
Missouri2,9930.52×
Hawaii2,4851.62×
Maryland2,3230.38×
Alabama2,1770.44×
South Dakota1,9652.39×
Oklahoma1,9150.48×
New Mexico1,7901×
Arkansas1,7680.6×
Iowa1,6470.56×
Mississippi1,5640.53×
Idaho1,5170.85×
Connecticut1,4660.41×
Kansas1,3550.48×
North Dakota9321.27×
Alaska8781.15×
Nebraska8520.48×
Montana7660.78×
West Virginia7040.42×
New Hampshire6770.48×
Wyoming6171.17×
Rhode Island5600.49×
Maine5600.44×
Vermont5510.88×
Delaware5440.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for myVEGAS audience
BrandAffinityCategory
ECS Tuning180.46×Cars & Mobility
Chumba Casino25.44×Travel & Leisure
BMW M1148.08×Cars & Mobility
Dennis Quaid17.95×Movies & TV
Daytona International Speedway13.42×Sports
Slot machine8.04×Games
The Day After Tomorrow25.03×Movies & TV
D&R19.4×Technology & Electronics
Mobile gambling17.8×Games
Heartland (Canadian TV series)14.63×Movies & TV
Gambling3.87×Games
Planet Fitness3.51×Sports
DeviantArt4.97×Internet & Social Media
Bass guitar3.44×Music & Radio
Nissan Skyline13.25×Cars & Mobility
Casino games5.62×Games
Diaper bag4.26×Kids & Family
Golf Channel3.72×Sports
Flatbed truck10.72×Cars & Mobility
PSV Eindhoven19.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by myVEGAS audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
Price SensitivityPREMIUM1.21
Quality AwarenessPREMIUM1.06
PatriotismCONSERVATISM1.01
TravellingTHRILL0.98
Pet OwnershipJOY0.89

Worldwide distribution

Worldwide audience distribution share by country for myVEGAS
CountryShare
United States71.0%
Canada12.1%
United Kingdom4.7%

See myVEGAS audiences in other countries

More Casino audiences in United States

Frequently asked questions

How many fans does myVEGAS have in United States?

myVEGAS has an estimated audience of 355,926 people in United States, concentrated in California and Michigan.

What is the gender split and age of myVEGAS fans?

49.6% of myVEGAS fans are female, 50.4% are male, with an average age of 44.2 years.

Which brands do myVEGAS fans like most?

myVEGAS fans show strongest brand affinity for ECS Tuning (180.46×), Chumba Casino (25.44×), and BMW M1 (148.08×) over the country average.

Where do myVEGAS fans live in United States?

myVEGAS fans in United States are most concentrated in California (reach 82,779), Michigan (reach 22,793), and Nevada (reach 20,892). These three regions account for the largest share of the active audience.

What other brands do myVEGAS fans also like?

Beyond myVEGAS itself, the audience over-indexes on Chumba Casino (25.44×), BMW M1 (148.08×), Dennis Quaid (17.95×), and Daytona International Speedway (13.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for myVEGAS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.