BMW M1 Audience in United States

BMW M1 has an estimated audience of 263,451 people in United States. 18.9% are female, 81.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Longhorn Harley-Davidson, Hazmat, Porsche Carrera, myVEGAS, Tadanobu Asano.

The average BMW M1 fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Longhorn Harley-Davidson, Hazmat, Porsche Carrera, with strongest over-indexing on Longhorn Harley-Davidson (411.62× the country average). Demographically, the BMW M1 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW M1 fans

Demographic split for BMW M1 audience in United States
MetricValue
Female18.9%
Male81.1%
Average age39.3
Estimated audience size263,451

Audience persona

The typical BMW M1 fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Longhorn Harley-Davidson.

Top regions in United States

Top regions ranked by reach for BMW M1 in United States
RegionReachAffinity
California46,1781.59×
Texas24,4151.08×
Florida23,3601.31×
New York17,5421.19×
Illinois9,1531.04×
Georgia9,0441.11×
North Carolina8,8401.12×
Pennsylvania8,7530.99×
Washington8,1561.54×
New Jersey7,8561.17×
Ohio7,1450.88×
Virginia7,0321.1×
Arizona6,9081.28×
Michigan6,6770.97×
Massachusetts6,0681.17×
Colorado5,7171.38×
Tennessee4,8800.92×
Maryland4,8431.07×
Indiana4,5710.95×
South Carolina4,1291.04×
Oregon4,0991.36×
Missouri3,7360.88×
Connecticut3,6891.4×
Minnesota3,4530.91×
Wisconsin3,3930.86×
Alabama3,1960.87×
Utah3,1651.34×
Nevada2,9671.16×
Kentucky2,7900.84×
Oklahoma2,6180.89×
Louisiana2,0210.59×
Kansas1,9160.92×
Arkansas1,6810.77×
Iowa1,6300.75×
Idaho1,5171.15×
New Mexico1,2320.93×
New Hampshire1,2211.18×
Hawaii1,1801.04×
Nebraska1,1520.87×
Mississippi1,1420.53×
Rhode Island9001.07×
Maine8350.89×
West Virginia7720.63×
Washington, District of Columbia7110.9×
Delaware5690.78×
Montana5470.75×
Alaska4840.86×
South Dakota4630.76×
Vermont4080.88×
North Dakota3300.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW M1 audience
BrandAffinityCategory
Longhorn Harley-Davidson411.62×
Hazmat208.8×Movies & TV
Porsche Carrera287.74×Cars & Mobility
myVEGAS187.48×Games
Tadanobu Asano191.02×Movies & TV
BMW 2 Series153.31×Cars & Mobility
BMW X177.58×Cars & Mobility
Mercedes-AMG GT88.03×Cars & Mobility
Ikman.lk148×Shopping
Convertible20×Cars & Mobility
Mercedes-Benz CL-Class261.99×Cars & Mobility
BMW 4 Series58.45×Cars & Mobility
Damage, Inc.208.8×Music & Radio
AMC Javelin106.47×Cars & Mobility
Bimmerfest116.67×Cars & Mobility
Flower girl79.9×Fashion & Accessoires
Brooksfield223.22×
BMW 8 Series (E31)80.26×Cars & Mobility
Brabus59.96×Cars & Mobility
Autotrader9.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW M1 audience
TraitClusterScore
Luxury OrientationPREMIUM2.7
Family OrientationCONSERVATISM2.24
Need for SecurityCONSERVATISM1.89
Early Adopter MentalityPOWER1.88
Quality AwarenessPREMIUM1.78
Risk AppetiteTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for BMW M1
CountryShare
Germany10.9%
Brazil9.5%
United States9.0%

See BMW M1 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW M1 have in United States?

BMW M1 has an estimated audience of 263,451 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW M1 fans?

18.9% of BMW M1 fans are female, 81.1% are male, with an average age of 39.3 years.

Which brands do BMW M1 fans like most?

BMW M1 fans show strongest brand affinity for Longhorn Harley-Davidson (411.62×), Hazmat (208.8×), and Porsche Carrera (287.74×) over the country average.

Where do BMW M1 fans live in United States?

BMW M1 fans in United States are most concentrated in California (reach 46,178), Texas (reach 24,415), and Florida (reach 23,360). These three regions account for the largest share of the active audience.

What other brands do BMW M1 fans also like?

Beyond BMW M1 itself, the audience over-indexes on Hazmat (208.8×), Porsche Carrera (287.74×), myVEGAS (187.48×), and Tadanobu Asano (191.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW M1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.