Rascasse Audience Intelligence

BMW M1 Audience in United States

Name: BMW M1 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about BMW M1 in United States — modelled from more than twelve digital signal sources. BMW M1 has an estimated audience of 262,122 people in United States.

#363among Car type in United States #426among Car Model in United States #1358in Cars & Mobility

The average BMW M1 fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Longhorn Harley-Davidson, BMW 2 Series, Hazmat, with strongest over-indexing on Longhorn Harley-Davidson (411.62× the country average).

Demographically, the BMW M1 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW M1 fan in United States is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Longhorn Harley-Davidson.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW M1 profile in United States.

Audience size

262K

in United States

Gender

18.9%♀

81.1% male

Age

39.3

average years

Country rank

#51667

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of BMW M1 fans

18.9% are female, 81.1% are male, average age 39.3.

Fig. 02

Gender split

18.9%

Female

81.1%

Male

Demographic split for BMW M1 audience in United States
Metric	Value
Female	18.9%
Male	81.1%
Average age	39.3
Estimated audience size	262,122

Fig. 03

Age distribution

Age distribution of the BMW M1 audience in United States
Age bracket	Share	%
16-19		23%
20-29		18%
30-39		17%
40-49		18%
50+		24%

Fig. 04

Worldwide distribution

9.1%

of the worldwide BMW M1 audience comes from United States.

Worldwide audience distribution share by country for BMW M1
Country	Share
Germany	10.6%
United States	9.1%
Brazil	8.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW M1 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW M1 fans by region: top regions in United States
#	Region	Reach	×
01	California	~40K	1.47×
02	Washington	~8K	1.47×
03	Connecticut	~4K	1.35×
04	Oregon	~4K	1.33×
05	Utah	~3K	1.32×
06	Colorado	~5K	1.29×
07	Florida	~20K	1.21×
08	Arizona	~6K	1.19×
09	New Hampshire	~1K	1.18×
10	Idaho	~2K	1.17×
11	Massachusetts	~6K	1.13×
12	New Jersey	~8K	1.12×
13	North Carolina	~9K	1.11×
14	Nevada	~3K	1.10×
15	Georgia	~9K	1.09×
16	New York	~20K	1.08×
17	Virginia	~7K	1.07×
18	South Carolina	~4K	1.05×
19	Texas	~20K	1.04×
20	Rhode Island	<1K	1.02×
21	Maryland	~5K	1.01×
22	Pennsylvania	~9K	0.99×
23	New Mexico	~1K	0.99×
24	Hawaii	~1K	0.99×
25	Illinois	~9K	0.98×
26	Alaska	<1K	0.97×
27	Vermont	<1K	0.97×
28	Michigan	~7K	0.95×
29	Indiana	~5K	0.95×
30	Kansas	~2K	0.95×
31	Nebraska	~1K	0.95×
32	Tennessee	~5K	0.94×
33	Missouri	~4K	0.93×
34	Minnesota	~3K	0.92×
35	Oklahoma	~3K	0.92×
36	Maine	<1K	0.92×
37	Wisconsin	~4K	0.90×
38	Washington, District of Columbia	<1K	0.90×
39	Montana	<1K	0.90×
40	South Dakota	<1K	0.90×
41	Ohio	~7K	0.89×
42	Alabama	~3K	0.88×
43	Kentucky	~3K	0.88×
44	Delaware	<1K	0.88×
45	North Dakota	<1K	0.85×
46	Arkansas	~2K	0.84×
47	Iowa	~2K	0.83×
48	West Virginia	~1K	0.83×
49	Louisiana	~2K	0.72×
50	Mississippi	~2K	0.71×

Affinity by region — BMW M1, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW M1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW M1 audience
#	Interest	Category	×
01	Longhorn Harley-Davidson	Topic	411.62×
02	Porsche Carrera	Cars & Mobility	287.74×
03	Mercedes-Benz CL-Class	Cars & Mobility	261.99×
04	Brooksfield	Topic	223.22×
05	Hazmat	Movies & TV	208.80×
06	Damage, Inc.	Music & Radio	208.80×
07	Tadanobu Asano	Movies & TV	191.02×
08	myVEGAS	Games	187.48×
09	BMW 2 Series	Cars & Mobility	153.31×
10	Ikman.lk	Shopping	148.00×
11	Bimmerfest	Cars & Mobility	116.67×
12	AMC Javelin	Cars & Mobility	106.47×
13	Mercedes-AMG GT	Cars & Mobility	88.03×
14	BMW 8 Series (E31)	Cars & Mobility	80.26×
15	Flower girl	Fashion & Accessoires	79.90×
16	BMW X1	Cars & Mobility	77.58×
17	BMW 4 Series	Cars & Mobility	58.45×
18	BMW 7 Series	Cars & Mobility	37.96×
19	Convertible	Cars & Mobility	20.00×
20	Autotrader	Cars & Mobility	9.26×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW M1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by BMW M1 audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	5.00×
Mindfulness	BALANCE	2.53×
Patriotism	CONSERVATISM	2.01×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by BMW M1 audience · Rather not
Trait	Cluster	Score
Community Orientation	OPEN	0.85×
Tradition	CONSERVATISM	0.90×
Creativity	OPEN	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does BMW M1 have in United States?

BMW M1 has an estimated audience of 262,122 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW M1 fans?

18.9% of BMW M1 fans are female, 81.1% are male, with an average age of 39.3 years.

Which brands do BMW M1 fans like most?

BMW M1 fans show strongest brand affinity for Longhorn Harley-Davidson (411.62×), BMW 2 Series (153.31×), and Hazmat (208.8×) over the country average.

Where do BMW M1 fans live in United States?

BMW M1 fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do BMW M1 fans also like?

Beyond BMW M1 itself, the audience over-indexes on BMW 2 Series (153.31×), Hazmat (208.8×), Porsche Carrera (287.74×), and myVEGAS (187.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMW M1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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