Rascasse Audience Intelligence

BMW 8 Series (E31) Audience in United States

A data profile of the people who buy, follow and care about BMW 8 Series (E31) in United States — modelled from more than twelve digital signal sources. BMW 8 Series (E31) has an estimated audience of 364,834 people in United States.

#310among Car type in United States#360among Car Model in United States#1186in Cars & Mobility

The average BMW 8 Series (E31) fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BMW X5 (F15), BMW X5 (E70), Used Cars, with strongest over-indexing on BMW X5 (F15) (47.91× the country average).

Demographically, the BMW 8 Series (E31) audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW 8 Series (E31) fan in United States is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X5 (F15).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW 8 Series (E31) profile in United States.

Audience size
365K
in United States
Gender
14.4%♀
85.6% male
Age
38.8
average years
Country rank
#43640
Car Model in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW 8 Series (E31) fans

14.4% are female, 85.6% are male, average age 38.8.

Fig. 02

Gender split

14.4%
Female
85.6%
Male
Demographic split for BMW 8 Series (E31) audience in United States
MetricValue
Female14.4%
Male85.6%
Average age38.8
Estimated audience size364,834
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the BMW 8 Series (E31) audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

22.2%

of the worldwide BMW 8 Series (E31) audience comes from United States.

Worldwide audience distribution share by country for BMW 8 Series (E31)
CountryShare
United States22.2%
United Kingdom13.9%
Germany13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW 8 Series (E31) audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW 8 Series (E31) fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.81×
02California~50K1.79×
03New Jersey~10K1.75×
04Florida~30K1.57×
05Georgia~10K1.54×
06Connecticut~4K1.50×
07Maryland~6K1.41×
08Virginia~8K1.29×
09Washington, District of Columbia~1K1.28×
10Texas~30K1.26×
11Illinois~10K1.23×
12Nevada~3K1.23×
13North Carolina~10K1.21×
14Arizona~6K1.19×
15Massachusetts~6K1.18×
16Washington~6K1.13×
17Rhode Island<1K1.12×
18Delaware<1K1.10×
19Pennsylvania~10K1.08×
20South Carolina~4K1.08×
21New Hampshire~1K1.02×
22Michigan~7K1.01×
23Louisiana~3K1.01×
24Alabama~4K0.99×
25Colorado~4K0.95×
26Oregon~3K0.95×
27Tennessee~5K0.94×
28Ohio~7K0.92×
29Missouri~4K0.92×
30Hawaii~1K0.92×
31Alaska<1K0.89×
32Vermont<1K0.89×
33Indiana~4K0.88×
34Oklahoma~3K0.88×
35Kansas~2K0.88×
36New Mexico~1K0.87×
37Mississippi~2K0.86×
38North Dakota<1K0.86×
39Minnesota~3K0.85×
40Idaho~1K0.85×
41Maine<1K0.85×
42South Dakota<1K0.85×
43Arkansas~2K0.83×
44Montana<1K0.83×
45West Virginia~1K0.82×
46Wisconsin~3K0.81×
47Utah~2K0.81×
48Nebraska~1K0.81×
49Kentucky~3K0.80×
50Iowa~2K0.73×
Fig. 06

Affinity by region

Affinity by region — BMW 8 Series (E31), United States
0.73×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW 8 Series (E31) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW 8 Series (E31) audience
#·InterestCategoryAffinity×
01BMW 2 Series (F22)Cars & Mobility50.74×
02BMW X5 (F15)Cars & Mobility47.91×
03BMW X5 (E70)Cars & Mobility44.22×
04BMW 7 Series (F01)Cars & Mobility29.16×
05BMW 2 SeriesCars & Mobility21.08×
06Automotive industry in GermanyCars & Mobility19.60×
07BMW i8Cars & Mobility17.86×
08BMW 7 SeriesCars & Mobility16.85×
09BMW 5 SeriesCars & Mobility14.64×
10BMW X6Cars & Mobility13.53×
11Lamborghini UrusCars & Mobility12.53×
12BMW X5Cars & Mobility12.24×
13Audi R8Cars & Mobility10.76×
14CoupéCars & Mobility7.92×
15Used CarsCars & Mobility5.93×
16Certified Pre-OwnedCars & Mobility5.45×
17Google NewsNews5.21×
18CarGurusCars & Mobility3.44×
19Video gamesGames1.88×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW 8 Series (E31) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW 8 Series (E31) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.85×
Career OrientationPOWER1.83×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW 8 Series (E31) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Community OrientationOPEN0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW 8 Series (E31) have in United States?

BMW 8 Series (E31) has an estimated audience of 364,834 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW 8 Series (E31) fans?

14.4% of BMW 8 Series (E31) fans are female, 85.6% are male, with an average age of 38.8 years.

03

Which brands do BMW 8 Series (E31) fans like most?

BMW 8 Series (E31) fans show strongest brand affinity for BMW X5 (F15) (47.91×), BMW X5 (E70) (44.22×), and Used Cars (5.93×) over the country average.

04

Where do BMW 8 Series (E31) fans live in United States?

BMW 8 Series (E31) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BMW 8 Series (E31) fans also like?

Beyond BMW 8 Series (E31) itself, the audience over-indexes on BMW X5 (E70) (44.22×), Used Cars (5.93×), Google News (5.21×), and BMW 2 Series (F22) (50.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 8 Series (E31). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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