BMW 8 Series (E31) Audience in United States

BMW 8 Series (E31) has an estimated audience of 263,517 people in United States. 14.4% are female, 85.6% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: BMW X5 (F15), BMW X5 (E70), Used Cars, Google News, BMW 2 Series (F22).

The average BMW 8 Series (E31) fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include BMW X5 (F15), BMW X5 (E70), Used Cars, with strongest over-indexing on BMW X5 (F15) (47.91× the country average). Demographically, the BMW 8 Series (E31) audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW 8 Series (E31) fans

Demographic split for BMW 8 Series (E31) audience in United States
MetricValue
Female14.4%
Male85.6%
Average age38.8
Estimated audience size263,517

Audience persona

The typical BMW 8 Series (E31) fan in United States is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X5 (F15).

Top regions in United States

Top regions ranked by reach for BMW 8 Series (E31) in United States
RegionReachAffinity
California55,9151.93×
New York29,5372.01×
Texas29,5231.3×
Florida28,7811.61×
Georgia13,7481.69×
New Jersey12,1851.82×
Illinois10,9851.25×
Pennsylvania9,4841.07×
North Carolina9,2991.17×
Virginia8,5921.34×
Ohio7,3790.91×
Michigan7,3711.07×
Maryland6,6251.46×
Arizona6,6181.23×
Massachusetts6,4391.24×
Washington6,2431.18×
Tennessee4,8050.91×
Connecticut4,3011.63×
Indiana4,2420.88×
South Carolina4,1591.05×
Colorado4,0110.97×
Missouri3,7530.88×
Alabama3,5580.97×
Louisiana3,3650.99×
Nevada3,2971.29×
Minnesota3,0640.81×
Wisconsin2,8460.72×
Oregon2,8030.93×
Kentucky2,5070.76×
Oklahoma2,3460.8×
Utah1,7850.76×
Kansas1,6930.82×
Mississippi1,5990.74×
Arkansas1,5780.73×
Iowa1,2350.57×
Washington, District of Columbia1,1321.43×
Hawaii1,0350.91×
New Mexico1,0120.77×
New Hampshire9910.95×
Rhode Island9801.17×
Nebraska8050.61×
Delaware8051.11×
Idaho7180.54×
West Virginia6750.55×
Maine6530.69×
Montana3060.42×
Vermont2870.62×
Alaska2780.49×
South Dakota2640.43×
North Dakota2330.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW 8 Series (E31) audience
BrandAffinityCategory
BMW X5 (F15)47.91×Cars & Mobility
BMW X5 (E70)44.22×Cars & Mobility
Used Cars5.93×Cars & Mobility
Google News5.21×News
BMW 2 Series (F22)50.74×Cars & Mobility
Automotive industry in Germany19.6×Cars & Mobility
Lamborghini Urus12.53×Cars & Mobility
BMW X512.24×Cars & Mobility
Coupé7.92×Cars & Mobility
BMW i817.86×Cars & Mobility
Business1.66×Business & Career
Video games1.88×Games
CarGurus3.44×Cars & Mobility
BMW X613.53×Cars & Mobility
Certified Pre-Owned5.45×Cars & Mobility
BMW 7 Series16.85×Cars & Mobility
Audi R810.76×Cars & Mobility
BMW3.55×Cars & Mobility
Used car2.63×Cars & Mobility
Tesla Model Y7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW 8 Series (E31) audience
TraitClusterScore
Luxury OrientationPREMIUM3.13
Family OrientationCONSERVATISM2.2
Need for SecurityCONSERVATISM1.73
Quality AwarenessPREMIUM1.7
Early Adopter MentalityPOWER1.56
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for BMW 8 Series (E31)
CountryShare
United States22.8%
United Kingdom13.8%
Germany11.3%

See BMW 8 Series (E31) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW 8 Series (E31) have in United States?

BMW 8 Series (E31) has an estimated audience of 263,517 people in United States, concentrated in California and New York.

What is the gender split and age of BMW 8 Series (E31) fans?

14.4% of BMW 8 Series (E31) fans are female, 85.6% are male, with an average age of 38.8 years.

Which brands do BMW 8 Series (E31) fans like most?

BMW 8 Series (E31) fans show strongest brand affinity for BMW X5 (F15) (47.91×), BMW X5 (E70) (44.22×), and Used Cars (5.93×) over the country average.

Where do BMW 8 Series (E31) fans live in United States?

BMW 8 Series (E31) fans in United States are most concentrated in California (reach 55,915), New York (reach 29,537), and Texas (reach 29,523). These three regions account for the largest share of the active audience.

What other brands do BMW 8 Series (E31) fans also like?

Beyond BMW 8 Series (E31) itself, the audience over-indexes on BMW X5 (E70) (44.22×), Used Cars (5.93×), Google News (5.21×), and BMW 2 Series (F22) (50.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 8 Series (E31). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.