BMW X5 (E70) Audience in United States

BMW X5 (E70) logo

BMW X5 (E70) has an estimated audience of 1,761,713 people in United States. 20.0% are female, 80.0% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Jaguar XE, Volvo V40, Range Rover Evoque, Alfa Romeo Giulia, Alfa Romeo Giulietta (2010).

The average BMW X5 (E70) fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaguar XE, Volvo V40, Range Rover Evoque, with strongest over-indexing on Jaguar XE (474.68× the country average). Demographically, the BMW X5 (E70) audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X5 (E70) fans

Demographic split for BMW X5 (E70) audience in United States
MetricValue
Female20.0%
Male80.0%
Average age34.9
Estimated audience size1,761,713

Audience persona

The typical BMW X5 (E70) fan in United States is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Jaguar XE.

Top regions in United States

Top regions ranked by reach for BMW X5 (E70) in United States
RegionReachAffinity
California269,8901.39×
Texas212,0781.4×
Florida177,4101.49×
New York153,3621.56×
Illinois79,6801.36×
New Jersey78,8071.76×
Georgia78,4481.45×
Pennsylvania68,8701.16×
North Carolina65,8491.24×
Virginia50,2981.17×
Ohio49,9760.92×
Massachusetts49,3781.42×
Maryland45,1941.49×
Michigan44,4030.96×
Arizona42,5101.18×
Washington37,8461.07×
Tennessee34,5550.98×
South Carolina33,6641.27×
Colorado29,5671.06×
Alabama28,2381.15×
Indiana27,9310.87×
Connecticut26,2581.49×
Missouri25,9910.92×
Louisiana25,3741.12×
Minnesota22,2910.88×
Wisconsin20,9610.79×
Kentucky17,5750.8×
Oregon17,0170.84×
Nevada16,8430.99×
Oklahoma16,3230.83×
Mississippi13,4300.93×
Utah12,6160.8×
Arkansas12,5410.86×
Kansas10,5610.76×
Iowa9,5280.66×
New Hampshire6,7920.98×
Hawaii6,5920.87×
New Mexico6,4140.73×
Rhode Island6,2391.11×
Nebraska6,2020.7×
Idaho6,0720.69×
Washington, District of Columbia5,6701.07×
Delaware5,2611.08×
West Virginia5,0500.62×
Maine4,4790.71×
Alaska2,6370.7×
Montana2,4080.49×
South Dakota2,2760.56×
Vermont2,1210.69×
North Dakota1,8300.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X5 (E70) audience
BrandAffinityCategory
Jaguar XE474.68×Cars & Mobility
Volvo V40477.92×Cars & Mobility
Range Rover Evoque107.14×Cars & Mobility
Alfa Romeo Giulia81.25×Cars & Mobility
Alfa Romeo Giulietta (2010)482.14×Cars & Mobility
Volvo S90107.89×Cars & Mobility
Enterprise Rent-A-Car10.95×Cars & Mobility
Porsche 718119.55×Cars & Mobility
Volvo S6055.95×Cars & Mobility
BMW X526.92×Cars & Mobility
Range Rover Classic188.53×Cars & Mobility
Autism Awareness13.44×Health
Kia Sportage28.93×Cars & Mobility
Diabetes mellitus awareness8.89×Health
Plug-in hybrid15.09×Cars & Mobility
Honda Accord17.13×Cars & Mobility
CarGurus6.65×Cars & Mobility
Range Rover Sport32.69×Cars & Mobility
BMW X132.14×Cars & Mobility
BMW 3 Series20.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X5 (E70) audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Luxury OrientationPREMIUM1.9
Quality AwarenessPREMIUM1.86
Need for SecurityCONSERVATISM1.76
Family OrientationCONSERVATISM1.66
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for BMW X5 (E70)
CountryShare
United States20.7%
Japan11.0%
Canada6.3%

See BMW X5 (E70) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X5 (E70) have in United States?

BMW X5 (E70) has an estimated audience of 1,761,713 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X5 (E70) fans?

20.0% of BMW X5 (E70) fans are female, 80.0% are male, with an average age of 34.9 years.

Which brands do BMW X5 (E70) fans like most?

BMW X5 (E70) fans show strongest brand affinity for Jaguar XE (474.68×), Volvo V40 (477.92×), and Range Rover Evoque (107.14×) over the country average.

Where do BMW X5 (E70) fans live in United States?

BMW X5 (E70) fans in United States are most concentrated in California (reach 269,890), Texas (reach 212,078), and Florida (reach 177,410). These three regions account for the largest share of the active audience.

What other brands do BMW X5 (E70) fans also like?

Beyond BMW X5 (E70) itself, the audience over-indexes on Volvo V40 (477.92×), Range Rover Evoque (107.14×), Alfa Romeo Giulia (81.25×), and Alfa Romeo Giulietta (2010) (482.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X5 (E70). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.