BMW X5 (E70) Audience in United States

BMW X5 (E70) logo

BMW X5 (E70) has an estimated audience of 1,761,713 people in United States. 20.0% are female, 80.0% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: American University in the Emirates, Hammock camping, Iyanla Vanzant, Hipster, Elsword.

The average BMW X5 (E70) fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include American University in the Emirates, Hammock camping, Iyanla Vanzant, with strongest over-indexing on American University in the Emirates (477.92× the country average). Demographically, the BMW X5 (E70) audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X5 (E70) fans

Demographic split for BMW X5 (E70) audience in United States
MetricValue
Female20.0%
Male80.0%
Average age34.9
Estimated audience size1,761,713

Audience persona

The typical BMW X5 (E70) fan in United States is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for American University in the Emirates.

Top regions in United States

Top regions ranked by reach for BMW X5 (E70) in United States
RegionReachAffinity
California269,8901.39×
Texas212,0781.4×
Florida177,4101.49×
New York153,3621.56×
Illinois79,6801.36×
New Jersey78,8071.76×
Georgia78,4481.45×
Pennsylvania68,8701.16×
North Carolina65,8491.24×
Virginia50,2981.17×
Ohio49,9760.92×
Massachusetts49,3781.42×
Maryland45,1941.49×
Michigan44,4030.96×
Arizona42,5101.18×
Washington37,8461.07×
Tennessee34,5550.98×
South Carolina33,6641.27×
Colorado29,5671.06×
Alabama28,2381.15×
Indiana27,9310.87×
Connecticut26,2581.49×
Missouri25,9910.92×
Louisiana25,3741.12×
Minnesota22,2910.88×
Wisconsin20,9610.79×
Kentucky17,5750.8×
Oregon17,0170.84×
Nevada16,8430.99×
Oklahoma16,3230.83×
Mississippi13,4300.93×
Utah12,6160.8×
Arkansas12,5410.86×
Kansas10,5610.76×
Iowa9,5280.66×
New Hampshire6,7920.98×
Hawaii6,5920.87×
New Mexico6,4140.73×
Rhode Island6,2391.11×
Nebraska6,2020.7×
Idaho6,0720.69×
Washington, District of Columbia5,6701.07×
Delaware5,2611.08×
West Virginia5,0500.62×
Maine4,4790.71×
Alaska2,6370.7×
Montana2,4080.49×
South Dakota2,2760.56×
Vermont2,1210.69×
North Dakota1,8300.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X5 (E70) audience
BrandAffinityCategory
American University in the Emirates477.92×Business & Career
Hammock camping20×Travel & Leisure
Iyanla Vanzant27.11×Business & Career
Hipster17.13×Politics & Society
Elsword28.93×Games
Title Nine16.74×Fashion & Accessoires
Equinix19.97×Business & Career
Arrietty20×Movies & TV
Barclays Center17.18×Sports
Rapid prototyping20.47×Business & Career
Ixtapaluca20×Travel & Leisure
Academy Award for Best Original Score19.64×Movies & TV
Leverage (TV series)7.06×Movies & TV
The Perks of Being a Wallflower (film)7.34×Movies & TV
Intraocular lens15.86×Health
Endless Space23.53×Games
Life of Pi8.9×Movies & TV
Eden Lake7.72×Movies & TV
Goose (band)5.58×Pets & Animals
Acoustic music4.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X5 (E70) audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Luxury OrientationPREMIUM1.9
Quality AwarenessPREMIUM1.86
Need for SecurityCONSERVATISM1.76
Family OrientationCONSERVATISM1.66
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for BMW X5 (E70)
CountryShare
United States20.7%
Japan11.0%
Canada6.3%

See BMW X5 (E70) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X5 (E70) have in United States?

BMW X5 (E70) has an estimated audience of 1,761,713 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X5 (E70) fans?

20.0% of BMW X5 (E70) fans are female, 80.0% are male, with an average age of 34.9 years.

Which brands do BMW X5 (E70) fans like most?

BMW X5 (E70) fans show strongest brand affinity for American University in the Emirates (477.92×), Hammock camping (20×), and Iyanla Vanzant (27.11×) over the country average.

Where do BMW X5 (E70) fans live in United States?

BMW X5 (E70) fans in United States are most concentrated in California (reach 269,890), Texas (reach 212,078), and Florida (reach 177,410). These three regions account for the largest share of the active audience.

What other brands do BMW X5 (E70) fans also like?

Beyond BMW X5 (E70) itself, the audience over-indexes on Hammock camping (20×), Iyanla Vanzant (27.11×), Hipster (17.13×), and Elsword (28.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X5 (E70). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.