Rascasse Audience Intelligence

BMW Z4 Audience in United States

Name: BMW Z4 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about BMW Z4 in United States — modelled from more than twelve digital signal sources. BMW Z4 has an estimated audience of 437,204 people in United States.

#289among Car type in United States #331among Car Model in United States #1102in Cars & Mobility

The average BMW Z4 fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BMW X5 (F15), Nissan Juke, BMW X5 (E70), with strongest over-indexing on BMW X5 (F15) (113.84× the country average).

Demographically, the BMW Z4 audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW Z4 fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for BMW X5 (F15).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW Z4 profile in United States.

Audience size

437K

in United States

Gender

27.1%♀

72.9% male

Age

32.9

average years

Country rank

#39591

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of BMW Z4 fans

27.1% are female, 72.9% are male, average age 32.9.

Fig. 02

Gender split

27.1%

Female

72.9%

Male

Demographic split for BMW Z4 audience in United States
Metric	Value
Female	27.1%
Male	72.9%
Average age	32.9
Estimated audience size	437,204

Fig. 03

Age distribution

Age distribution of the BMW Z4 audience in United States
Age bracket	Share	%
16-19		42%
20-29		18%
30-39		14%
40-49		13%
50+		13%

Fig. 04

Worldwide distribution

11.6%

of the worldwide BMW Z4 audience comes from United States.

Worldwide audience distribution share by country for BMW Z4
Country	Share
India	13.4%
United States	11.6%
Germany	9.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW Z4 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW Z4 fans by region: top regions in United States
#	Region	Reach	×
01	California	~80K	1.59×
02	Florida	~40K	1.43×
03	Washington	~10K	1.40×
04	Arizona	~10K	1.39×
05	New Jersey	~10K	1.24×
06	Connecticut	~5K	1.23×
07	Virginia	~10K	1.22×
08	Texas	~50K	1.19×
09	Georgia	~20K	1.19×
10	Hawaii	~2K	1.18×
11	Nevada	~5K	1.17×
12	New Hampshire	~2K	1.13×
13	North Carolina	~10K	1.12×
14	Massachusetts	~10K	1.12×
15	Maryland	~8K	1.10×
16	Oregon	~5K	1.09×
17	Washington, District of Columbia	~1K	1.09×
18	Colorado	~8K	1.08×
19	New York	~30K	1.06×
20	Utah	~4K	1.06×
21	Tennessee	~9K	1.03×
22	South Carolina	~7K	1.03×
23	Illinois	~10K	1.02×
24	Alabama	~6K	1.01×
25	Rhode Island	~1K	1.01×
26	New Mexico	~2K	1.00×
27	Pennsylvania	~10K	0.98×
28	Ohio	~10K	0.96×
29	Arkansas	~3K	0.96×
30	Idaho	~2K	0.94×
31	Delaware	~1K	0.93×
32	Kentucky	~5K	0.91×
33	Indiana	~7K	0.90×
34	Missouri	~6K	0.90×
35	Kansas	~3K	0.90×
36	Alaska	<1K	0.90×
37	Vermont	<1K	0.90×
38	Michigan	~10K	0.88×
39	Oklahoma	~4K	0.88×
40	Nebraska	~2K	0.86×
41	Minnesota	~5K	0.84×
42	Maine	~1K	0.84×
43	Wisconsin	~5K	0.82×
44	Iowa	~3K	0.81×
45	West Virginia	~2K	0.80×
46	Louisiana	~4K	0.78×
47	South Dakota	<1K	0.78×
48	Montana	<1K	0.72×
49	North Dakota	<1K	0.71×
50	Mississippi	~2K	0.68×

Affinity by region — BMW Z4, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW Z4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW Z4 audience
#	Interest	Category	×
01	BMW 1 Series (E87)	Cars & Mobility	145.76×
02	BMW X5 (F15)	Cars & Mobility	113.84×
03	Nissan Juke	Cars & Mobility	100.37×
04	Toyota HiAce	Cars & Mobility	85.71×
05	BMW X1	Cars & Mobility	56.96×
06	BMW X5 (E70)	Cars & Mobility	56.62×
07	Honda Fit	Cars & Mobility	55.96×
08	BMW 1 Series	Cars & Mobility	54.23×
09	Jeep Cherokee	Cars & Mobility	45.13×
10	Toyota Yaris	Cars & Mobility	44.00×
11	Mercedes-Benz GLA-Class	Cars & Mobility	41.70×
12	BMW 4 Series	Cars & Mobility	41.18×
13	Ford EcoSport	Cars & Mobility	38.33×
14	BMW 3 Series (E46)	Cars & Mobility	37.89×
15	Lexus GX	Cars & Mobility	34.26×
16	BMW X6	Cars & Mobility	32.06×
17	Nissan Pathfinder	Cars & Mobility	31.53×
18	Audi Q7	Cars & Mobility	27.81×
19	BMW X5	Cars & Mobility	25.72×
20	Hybrid electric vehicle	Cars & Mobility	18.18×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW Z4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by BMW Z4 audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	4.07×
Price Sensitivity	PREMIUM	2.79×
Family Orientation	CONSERVATISM	2.26×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by BMW Z4 audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.70×
Creativity	OPEN	0.78×
Tradition	CONSERVATISM	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does BMW Z4 have in United States?

BMW Z4 has an estimated audience of 437,204 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW Z4 fans?

27.1% of BMW Z4 fans are female, 72.9% are male, with an average age of 32.9 years.

Which brands do BMW Z4 fans like most?

BMW Z4 fans show strongest brand affinity for BMW X5 (F15) (113.84×), Nissan Juke (100.37×), and BMW X5 (E70) (56.62×) over the country average.

Where do BMW Z4 fans live in United States?

BMW Z4 fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do BMW Z4 fans also like?

Beyond BMW Z4 itself, the audience over-indexes on Nissan Juke (100.37×), BMW X5 (E70) (56.62×), Honda Fit (55.96×), and BMW X1 (56.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMW Z4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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