BMW Z4 Audience in United States

BMW Z4 logo

BMW Z4 has an estimated audience of 440,869 people in United States. 27.1% are female, 72.9% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: BMW X5 (F15), Nissan Juke, BMW X5 (E70), Honda Fit, BMW X1.

The average BMW Z4 fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW X5 (F15), Nissan Juke, BMW X5 (E70), with strongest over-indexing on BMW X5 (F15) (113.84× the country average). Demographically, the BMW Z4 audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW Z4 fans

Demographic split for BMW Z4 audience in United States
MetricValue
Female27.1%
Male72.9%
Average age32.9
Estimated audience size440,869

Audience persona

The typical BMW Z4 fan in United States is more male, around 32.9 years old, with strong Family Orientation tendencies and a notable affinity for BMW X5 (F15).

Top regions in United States

Top regions ranked by reach for BMW Z4 in United States
RegionReachAffinity
California80,4681.66×
Texas47,9081.26×
Florida43,6451.46×
New York27,8291.13×
Georgia16,5861.22×
Illinois15,4961.06×
North Carolina15,2761.15×
Pennsylvania14,6130.98×
New Jersey14,3341.28×
Ohio13,6681.01×
Virginia13,6451.27×
Washington12,9181.46×
Arizona12,6961.41×
Michigan10,1970.88×
Massachusetts9,9881.15×
Tennessee9,1081.03×
Maryland8,3811.11×
Colorado7,6171.1×
Indiana7,4440.92×
South Carolina6,7801.02×
Missouri6,4890.91×
Alabama6,0830.99×
Oregon5,5581.1×
Connecticut5,4441.23×
Minnesota5,4200.86×
Wisconsin5,3660.81×
Kentucky5,0200.91×
Nevada5,0121.18×
Louisiana4,2410.75×
Oklahoma4,2200.86×
Utah4,2101.07×
Arkansas3,3940.93×
Kansas3,0610.88×
Iowa2,9150.8×
Mississippi2,2570.62×
Hawaii2,2151.17×
New Mexico2,1430.97×
Idaho2,0300.92×
New Hampshire1,9061.1×
Nebraska1,8600.84×
West Virginia1,4700.72×
Washington, District of Columbia1,4531.1×
Rhode Island1,3600.97×
Maine1,2410.79×
Delaware1,0390.85×
Montana7920.65×
Alaska7650.81×
South Dakota7120.7×
Vermont6360.82×
North Dakota5190.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW Z4 audience
BrandAffinityCategory
BMW X5 (F15)113.84×Cars & Mobility
Nissan Juke100.37×Cars & Mobility
BMW X5 (E70)56.62×Cars & Mobility
Honda Fit55.96×Cars & Mobility
BMW X156.96×Cars & Mobility
Jeep Cherokee45.13×Cars & Mobility
Toyota Yaris44×Cars & Mobility
Mercedes-Benz GLA-Class41.7×Cars & Mobility
Toyota HiAce85.71×Cars & Mobility
BMW 1 Series (E87)145.76×Cars & Mobility
Ford EcoSport38.33×Cars & Mobility
BMW 1 Series54.23×Cars & Mobility
Lexus GX34.26×Cars & Mobility
BMW X525.72×Cars & Mobility
BMW X632.06×Cars & Mobility
Nissan Pathfinder31.53×Cars & Mobility
Hybrid electric vehicle18.18×Cars & Mobility
Audi Q727.81×Cars & Mobility
Nissan Micra84.55×Cars & Mobility
BMW Z8 (E52)134.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW Z4 audience
TraitClusterScore
Family OrientationCONSERVATISM2.59
Need for SecurityCONSERVATISM2.14
MindfulnessBALANCE1.8
Luxury OrientationPREMIUM1.72
Career OrientationPOWER1.62
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for BMW Z4
CountryShare
India12.9%
United States12.0%
Germany9.5%

See BMW Z4 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW Z4 have in United States?

BMW Z4 has an estimated audience of 440,869 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW Z4 fans?

27.1% of BMW Z4 fans are female, 72.9% are male, with an average age of 32.9 years.

Which brands do BMW Z4 fans like most?

BMW Z4 fans show strongest brand affinity for BMW X5 (F15) (113.84×), Nissan Juke (100.37×), and BMW X5 (E70) (56.62×) over the country average.

Where do BMW Z4 fans live in United States?

BMW Z4 fans in United States are most concentrated in California (reach 80,468), Texas (reach 47,908), and Florida (reach 43,645). These three regions account for the largest share of the active audience.

What other brands do BMW Z4 fans also like?

Beyond BMW Z4 itself, the audience over-indexes on Nissan Juke (100.37×), BMW X5 (E70) (56.62×), Honda Fit (55.96×), and BMW X1 (56.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW Z4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.