BMW Z4 Audience in Germany
BMW Z4 has an estimated audience of 347,756 people in Germany. 12.3% are female, 87.7% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW Z4 (E89), BMW X3 (F25), BMW Z4 (E85), BMW X5, BMW X3 (E83).
The average BMW Z4 fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW Z4 (E89), BMW X3 (F25), BMW Z4 (E85), with strongest over-indexing on BMW Z4 (E89) (53.3× the country average). Demographically, the BMW Z4 audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW Z4 fans
| Metric | Value |
|---|---|
| Female | 12.3% |
| Male | 87.7% |
| Average age | 35.4 |
| Estimated audience size | 347,756 |
Audience persona
The typical BMW Z4 fan in Germany is more male, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW Z4 (E89).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,725 | 1.32× |
| Bayern | 84,507 | 1.51× |
| Baden-Württemberg | 60,872 | 1.28× |
| Hessen | 38,351 | 1.45× |
| Niedersachsen | 34,259 | 1.01× |
| Rheinland-Pfalz | 20,117 | 1.15× |
| Berlin | 14,434 | 0.93× |
| Sachsen | 13,833 | 0.81× |
| Schleswig-Holstein | 10,460 | 0.84× |
| Hamburg | 9,918 | 1.26× |
| Brandenburg | 7,218 | 0.67× |
| Thüringen | 5,876 | 0.66× |
| Sachsen-Anhalt | 5,377 | 0.6× |
| Saarland | 4,846 | 1.13× |
| Mecklenburg-Vorpommern | 3,682 | 0.55× |
| Bremen | 2,407 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW Z4 (E89) | 53.3× | Cars & Mobility |
| BMW X3 (F25) | 36.4× | Cars & Mobility |
| BMW Z4 (E85) | 39.7× | Cars & Mobility |
| BMW X5 | 16.4× | Cars & Mobility |
| BMW X3 (E83) | 29.32× | Cars & Mobility |
| Auto maintenance | 7.48× | Cars & Mobility |
| BMW X5 (E53) | 20.37× | Cars & Mobility |
| AutoScout24 | 3.51× | Cars & Mobility |
| BMW X1 | 11.67× | Cars & Mobility |
| Used Cars | 5.45× | Cars & Mobility |
| BMW 6 Series | 19.83× | Cars & Mobility |
| BMW 4 Series | 19.05× | Cars & Mobility |
| Used car | 3.89× | Cars & Mobility |
| BMW X6 | 13.12× | Cars & Mobility |
| BMW Z8 (E52) | 38.28× | Cars & Mobility |
| Kia Cadenza | 72.53× | Cars & Mobility |
| Auto mechanic | 4.25× | Cars & Mobility |
| Suspension (vehicle) | 7.33× | Cars & Mobility |
| BMW 8 Series (E31) | 24× | Cars & Mobility |
| Tire | 3.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| Patriotism | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.44 |
| Family Orientation | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 12.9% |
| United States | 12.0% |
| Germany | 9.5% |
See BMW Z4 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW Z4 have in Germany?
BMW Z4 has an estimated audience of 347,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW Z4 fans?
12.3% of BMW Z4 fans are female, 87.7% are male, with an average age of 35.4 years.
Which brands do BMW Z4 fans like most?
BMW Z4 fans show strongest brand affinity for BMW Z4 (E89) (53.3×), BMW X3 (F25) (36.4×), and BMW Z4 (E85) (39.7×) over the country average.
Where do BMW Z4 fans live in Germany?
BMW Z4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,725), Bayern (reach 84,507), and Baden-Württemberg (reach 60,872). These three regions account for the largest share of the active audience.
What other brands do BMW Z4 fans also like?
Beyond BMW Z4 itself, the audience over-indexes on BMW X3 (F25) (36.4×), BMW Z4 (E85) (39.7×), BMW X5 (16.4×), and BMW X3 (E83) (29.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW Z4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.