BMW X5 (F15) Audience in United States

BMW X5 (F15) logo

BMW X5 (F15) has an estimated audience of 1,687,496 people in United States. 20.3% are female, 79.7% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Iyanla Vanzant, Equinix, Title Nine, Iowa Hawkeyes.

The average BMW X5 (F15) fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Iyanla Vanzant, Equinix, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the BMW X5 (F15) audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of BMW X5 (F15) fans

Demographic split for BMW X5 (F15) audience in United States
MetricValue
Female20.3%
Male79.7%
Average age33.1
Estimated audience size1,687,496

Audience persona

The typical BMW X5 (F15) fan in United States is more male, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for BMW X5 (F15) in United States
RegionReachAffinity
California258,5201.39×
Texas203,1441.4×
Florida169,9361.49×
New York146,9011.56×
Illinois76,3241.36×
New Jersey75,4871.76×
Georgia75,1431.45×
Pennsylvania65,9681.16×
North Carolina63,0741.24×
Virginia48,1791.17×
Ohio47,8710.92×
Massachusetts47,2981.42×
Maryland43,2901.49×
Michigan42,5320.96×
Arizona40,7191.18×
Washington36,2511.07×
Tennessee33,0990.98×
South Carolina32,2461.27×
Colorado28,3211.06×
Alabama27,0481.15×
Indiana26,7550.87×
Connecticut25,1521.49×
Missouri24,8960.92×
Louisiana24,3051.12×
Minnesota21,3520.88×
Wisconsin20,0780.79×
Kentucky16,8350.8×
Oregon16,3000.84×
Nevada16,1330.99×
Oklahoma15,6360.83×
Mississippi12,8640.93×
Utah12,0850.8×
Arkansas12,0130.86×
Kansas10,1160.76×
Iowa9,1270.66×
New Hampshire6,5060.98×
Hawaii6,3140.87×
New Mexico6,1440.73×
Rhode Island5,9761.11×
Nebraska5,9410.7×
Idaho5,8160.69×
Washington, District of Columbia5,4311.07×
Delaware5,0391.08×
West Virginia4,8370.62×
Maine4,2900.71×
Alaska2,5260.7×
Montana2,3070.49×
South Dakota2,1800.56×
Vermont2,0310.69×
North Dakota1,7530.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X5 (F15) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Iyanla Vanzant80.21×Business & Career
Equinix42.93×Business & Career
Title Nine27.72×Fashion & Accessoires
Iowa Hawkeyes20×Sports
Tarot of Marseilles108.47×Politics & Society
Mathcore18.06×Music & Radio
Life of Pi20×Movies & TV
Hipster18.59×Politics & Society
Hammock camping13.32×Travel & Leisure
Google Home11.65×Technology & Electronics
IWeb26.86×
Car of the Year45.45×Cars & Mobility
Notre Dame Fighting Irish football7.13×Sports
Arrietty20×Movies & TV
Star Trek: Insurrection37.08×Movies & TV
Northrop Grumman8.44×Business & Career
Acoustic music6.04×Music & Radio
Alaska2.06×Travel & Leisure
Bagdogra Airport78.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X5 (F15) audience
TraitClusterScore
Luxury OrientationPREMIUM3.06
Family OrientationCONSERVATISM2.6
Quality AwarenessPREMIUM2.2
Need for SecurityCONSERVATISM2.04
Risk AppetiteTHRILL2
Early Adopter MentalityPOWER1.97

Worldwide distribution

Worldwide audience distribution share by country for BMW X5 (F15)
CountryShare
United States17.9%
Japan9.7%
Australia7.7%

See BMW X5 (F15) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does BMW X5 (F15) have in United States?

BMW X5 (F15) has an estimated audience of 1,687,496 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X5 (F15) fans?

20.3% of BMW X5 (F15) fans are female, 79.7% are male, with an average age of 33.1 years.

Which brands do BMW X5 (F15) fans like most?

BMW X5 (F15) fans show strongest brand affinity for Keene, New Hampshire (675×), Iyanla Vanzant (80.21×), and Equinix (42.93×) over the country average.

Where do BMW X5 (F15) fans live in United States?

BMW X5 (F15) fans in United States are most concentrated in California (reach 258,520), Texas (reach 203,144), and Florida (reach 169,936). These three regions account for the largest share of the active audience.

What other brands do BMW X5 (F15) fans also like?

Beyond BMW X5 (F15) itself, the audience over-indexes on Iyanla Vanzant (80.21×), Equinix (42.93×), Title Nine (27.72×), and Iowa Hawkeyes (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X5 (F15). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.